In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

New Arrival! 19% Off

MAYFEYR - Dsquared2 - Sweatshirt - S74GU0744S25516100

Dsquared2

£420.00 GBP £516.00 GBP

New Arrival! 18% Off

MAYFEYR - Dsquared2 - Sweatshirt - S79GU0106S25516900

Dsquared2

£450.00 GBP £547.00 GBP

New Arrival! 15% Off

MAYFEYR - Dsquared2 - Trousers - S74KB0692

Dsquared2

£412.00 GBP £485.00 GBP

New Arrival! 24% Off

MAYFEYR - Dsquared2 - Sweatshirt - S79GU0003S25516965

Dsquared2

£381.00 GBP £500.00 GBP

New Arrival! 16% Off

MAYFEYR - Dsquared2 - Sweatshirt - S74GU0744S25516900

Dsquared2

£431.00 GBP £516.00 GBP

New Arrival! 14% Off

MAYFEYR - Dsquared2 - Sweatshirt - S79GU0108S25516100

Dsquared2

£385.00 GBP £447.00 GBP

New Arrival! 13% Off

MAYFEYR - Dsquared2 - Sweatshirt - S74GU0406470

Dsquared2

£350.00 GBP £400.00 GBP

New Arrival! 21% Off

MAYFEYR - Dsquared2 - Sweatshirt - S71GU0564

Dsquared2

£547.00 GBP £693.00 GBP

New Arrival! 20% Off

MAYFEYR - Herno - Coats Grey - GI00105UR128959410

Herno

£531.00 GBP £662.00 GBP

New Arrival! 15% Off

MAYFEYR - Dsquared2 - Sweatshirt - S74GU0646

Dsquared2

£412.00 GBP £485.00 GBP

New Arrival! 20% Off

men's jackets

Gucci

£1,289.00 GBP £1,608.00 GBP

New Arrival! 16% Off

MAYFEYR - Maison Margiela - Leather Card Holder - SA3VX0008P4455T8013

Maison Margiela

Leather Card Holder

£297.00 GBP £354.00 GBP

New Arrival! 19% Off

Fendi

Baseball Cap With Logo

£343.00 GBP £424.00 GBP

New Arrival! 20% Off

MAYFEYR - Bao Bao Issey Miyake - Tuxedo Pleated Pants - HP66FF18365

Bao Bao Issey Miyake

Tuxedo Pleated Pants

£524.00 GBP £654.00 GBP

New Arrival! 24% Off

MAYFEYR - Bao Bao Issey Miyake - Double-Breasted Pleated Jacket - HP66JD15015

Bao Bao Issey Miyake

Double-Breasted Pleated Jacket

£712.00 GBP £939.00 GBP

New Arrival! 21% Off

MAYFEYR - Maison Margiela - Mocassino "Décortiqué" - S57WR0150P7554T8013

Maison Margiela

Mocassino "Décortiqué"

£758.00 GBP £954.00 GBP

New Arrival! 10% Off

Pleated Sweatshirt with Buttons

Bao Bao Issey Miyake

Pleated Sweatshirt with Buttons

£477.00 GBP £531.00 GBP

New Arrival! 20% Off

MAYFEYR - Bao Bao Issey Miyake - Tuxedo Pleated Pants - HP66FF18344

Bao Bao Issey Miyake

Tuxedo Pleated Pants

£520.00 GBP £647.00 GBP

New Arrival! 11% Off

Fendi

Baseball Cap With Logo

£343.00 GBP £385.00 GBP

New Arrival! 27% Off

MAYFEYR - Bao Bao Issey Miyake - Pleated Jacket - HP66FD18044

Bao Bao Issey Miyake

£847.00 GBP £1,162.00 GBP

11% Off

MAYFEYR - Christian Louboutin - Flat Shoes - 3250036BK01

Christian Louboutin

£847.00 GBP £954.00 GBP

18% Off

MAYFEYR - Church's - Flat Shoes - EEC3009XVF0AAB

Church's

£847.00 GBP £1,031.00 GBP

New Arrival! 25% Off

Knitted Sweater

Jil Sander

Knitted Sweater

£1,058.00 GBP £1,416.00 GBP

New Arrival! 33% Off

men's jackets

£3,077.00 GBP £4,623.00 GBP

New Arrival! 11% Off

MAYFEYR - Burberry - Black Check Cashmere Scarf - 8094741U110106C1343

Burberry

Black Check Cashmere Scarf

£439.00 GBP £493.00 GBP

15% Off

MAYFEYR - Prada - Blue Blouson In Wool And Mohair Blend - SGD190OOO17LKF0008

Prada

Blue Blouson In Wool And Mohair Blend

£2,116.00 GBP £2,485.00 GBP

New Arrival! 19% Off

MAYFEYR - Valentino - T-Shirts And Polos Black - VMG10VBGR0NO

Valentino

T-Shirts And Polos Black

£438.00 GBP £539.00 GBP

New Arrival! 12% Off

Coats Black

Herno

£684.00 GBP £762.00 GBP

12% Off

MAYFEYR - Jacquemus - Marin Trousers - PAM00574AW00648100

Jacquemus

£439.00 GBP £500.00 GBP

12% Off

MAYFEYR - Jacquemus - Marin Trousers - PAM00574AW00648990

Jacquemus

£439.00 GBP £500.00 GBP

38% Off

MAYFEYR - Dsquared2 - Sunrise Print Sweatshirt - S74GU0701S25516900

Dsquared2

Sunrise Print Sweatshirt

£347.00 GBP £562.00 GBP

30% Off

Dsquared2

Logo Print T-Shirt

£254.00 GBP £362.00 GBP

45% Off

Dsquared2

Sweatshirt With Logo

£443.00 GBP £808.00 GBP

13% Off

MAYFEYR - Dsquared2 - Boot Canadian - ABM0122129067522124

Dsquared2

£700.00 GBP £800.00 GBP

21% Off

Dsquared2

Logo Printed Sweatshirt

£304.00 GBP £385.00 GBP

27% Off

Dsquared2

Cardigan With Logo

£624.00 GBP £854.00 GBP

14% Off

Dsquared2

Oversize Shorts With Logo

£331.00 GBP £385.00 GBP

26% Off

MAYFEYR - Valentino - Trousers Black - VRBN3225S0NO

Valentino

£647.00 GBP £877.00 GBP

New Arrival! 33% Off

MAYFEYR - herno - Jacket With Zip - GI00187UL111289300

herno

Jacket With Zip

£600.00 GBP £893.00 GBP

31% Off

MAYFEYR - Dsquared2 - Denim Puffer Vest - S74FB0336S30664963

Dsquared2

Denim Puffer Vest

£654.00 GBP £954.00 GBP

31% Off

MAYFEYR - Dsquared2 - Sailor Fit Jeans - S74LB1334S30342470

Dsquared2

Sailor Fit Jeans

£477.00 GBP £693.00 GBP

21% Off

MAYFEYR - Dsquared2 - Cotton Denim Jeans - S74LB1875S30839470

Dsquared2

Cotton Denim Jeans

£431.00 GBP £547.00 GBP

17% Off

MAYFEYR - Dsquared2 - Icon Sweatshirt - S79GU0004S25516966

Dsquared2

Icon Sweatshirt

£270.00 GBP £324.00 GBP

27% Off

MAYFEYR - Dsquared2 - Cool Fit Sweatshirt - S74GU0729S25516100

Dsquared2

Cool Fit Sweatshirt

£362.00 GBP £493.00 GBP

21% Off

MAYFEYR - Dsquared2 - Pac-Man Sweatshirt - S71GU0638S25516100

Dsquared2

Pac-Man Sweatshirt

£304.00 GBP £385.00 GBP

37% Off

MAYFEYR - Dsquared2 - Cargo Bermuda Shorts Balloon - S79MU0076D25007900

Dsquared2

Cargo Bermuda Shorts Balloon

£404.00 GBP £639.00 GBP

42% Off

MAYFEYR - Dsquared2 - Bowling Collar Shirt - S71DM0617S76673001S

Dsquared2

Bowling Collar Shirt

£331.00 GBP £570.00 GBP

26% Off

MAYFEYR - Dsquared2 - Globetrotter Sweatshirt - S74GU0646S25553900

Dsquared2

Globetrotter Sweatshirt

£366.00 GBP £493.00 GBP

21% Off

MAYFEYR - Dsquared2 - Bowling Shirt - S71DM0545S54551002F

Dsquared2

£304.00 GBP £385.00 GBP

26% Off

Dsquared2

Jacket With Logo Patch

£512.00 GBP £693.00 GBP

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