In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

20% Off

Grenoble 3-Layer Nylon Backpack - Black

Moncler

Grenoble 3-Layer Nylon Backpack - Black

£1,215.00 GBP £1,520.00 GBP

17% Off

MAYFEYR - Herno - Wool Coat - CA000241U33512R9490

Herno

£841.00 GBP £1,011.00 GBP

14% Off

MAYFEYR - Paul & Shark - Overshirt In Wool And Silk - 26413318090

Overshirt In Wool And Silk

£571.00 GBP £664.00 GBP

33% Off

Double Breasted Wool Coat

Dolce & Gabbana

Double Breasted Wool Coat

£2,823.00 GBP £4,212.00 GBP

27% Off

MAYFEYR - Loewe - Light Blue Cotton Sweatshirt - H526Y25X92LIGHTBLUE

Loewe

Light Blue Cotton Sweatshirt

£888.00 GBP £1,219.00 GBP

26% Off

MAYFEYR - Fendi - Regular Denim Selleria Sand Jeans - FLP377B1PJF0QM0

Fendi

Regular Denim Selleria Sand Jeans

£984.00 GBP £1,335.00 GBP

29% Off

MAYFEYR - Loewe - Beige Cotton Shirt - H526Y05WHCBEIGE

Loewe

Beige Cotton Shirt

£1,188.00 GBP £1,667.00 GBP

28% Off

MAYFEYR - Fendi - Sand Denim Shirt - FLF002B1PJF0QM0

Fendi

Sand Denim Shirt

£1,119.00 GBP £1,559.00 GBP

25% Off

MAYFEYR - Prada - Coats Black - SGD2526406F0002

Prada

£2,816.00 GBP £3,772.00 GBP

36% Off

MAYFEYR - Brunello Cucinelli - Ribbed Cashmere Cardigan - M22506016C174

Brunello Cucinelli

Ribbed Cashmere Cardigan

£2,276.00 GBP £3,572.00 GBP

21% Off

MAYFEYR - Dolce & Gabbana - Denim Pants - GP232DG8PO7S9001

Dolce & Gabbana

£749.00 GBP £949.00 GBP

20% Off

MAYFEYR - Dolce & Gabbana - Corduroy Pants - GP20GTFUWEUM0453

Dolce & Gabbana

£679.00 GBP £849.00 GBP

16% Off

Suede Lace Up Shoes

Brunello Cucinelli

Suede Lace Up Shoes

£984.00 GBP £1,173.00 GBP

37% Off

MAYFEYR - Brunello Cucinelli - Ribbed Double Breasted Suit - MV4509CPN2C022

Brunello Cucinelli

Ribbed Double Breasted Suit

£3,549.00 GBP £5,655.00 GBP

26% Off

MAYFEYR - Dolce & Gabbana - Polka Dot Silk Twill Shirt - G5JH9TIS13MHN6DK

Dolce & Gabbana

Polka Dot Silk Twill Shirt

£1,061.00 GBP £1,435.00 GBP

26% Off

Short Re Nylon Down Jacket

Prada

Short Re Nylon Down Jacket

£1,659.00 GBP £2,237.00 GBP

19% Off

MAYFEYR - Gucci - Black Modal Jersey T Shirt - A000F5XJIFV1152

Gucci

Black Modal Jersey T Shirt

£618.00 GBP £764.00 GBP

22% Off

MAYFEYR - Canada Goose - Hybridge Flavio Jacket - 9114MBB9061

Hybridge Flavio Jacket

£706.00 GBP £903.00 GBP

22% Off

Gtx Hooded Down Jacket

Y-3

Gtx Hooded Down Jacket

£772.00 GBP £918.00 GBP

24% Off

MAYFEYR - Prada - Re Nylon Down Jacket - SGD131SOOO6410F0FEV

Prada

Re Nylon Down Jacket

£1,543.00 GBP £2,029.00 GBP

17% Off

MAYFEYR - Ami Paris - Wool Shirt Collar Cardigan - HKC923KN0192280

Ami Paris

Wool Shirt Collar Cardigan

£490.00 GBP £587.00 GBP

32% Off

MAYFEYR - Rick Owens - Secchia Flight Bomber - RR02F479278

Rick Owens

Secchia Flight Bomber

£1,420.00 GBP £2,075.00 GBP

11% Off

Wool Pea Coat

Ami Paris

£710.00 GBP £795.00 GBP

15% Off

MAYFEYR - Fendi - Double Slide Sandals - 7X1979B1RHF1Y25

Fendi

Double Slide Sandals

£791.00 GBP £903.00 GBP

31% Off

MAYFEYR - Herno - Long Down Jacket With Hood - PI003ULEM0212456Z9406

Herno

Long Down Jacket With Hood

£749.00 GBP £1,088.00 GBP

21% Off

MAYFEYR - Officine Creative - Bostonian 001 Travel Bag - BOSTONIAN001LCACHEMIREOLIVE

Officine Creative

Bostonian 001 Travel Bag

£984.00 GBP £1,250.00 GBP

17% Off

MAYFEYR - Wales Bonner - Blue Sports Jacket - MA26JA04CO09599

Blue Sports Jacket

£687.00 GBP £826.00 GBP

26% Off

MAYFEYR - Tom Ford - Military Casual Shirt - HME001FMC327JBW

Tom Ford

Military Casual Shirt

£575.00 GBP £780.00 GBP

22% Off

MAYFEYR - Polo Ralph Lauren - Fair Isle Polo Sweater - 710B23901001TANMULTI

Polo Ralph Lauren

Fair Isle Polo Sweater

£726.00 GBP £934.00 GBP

19% Off

MAYFEYR - Burberry - Marcus Polo Sweater - 8132511

Burberry

Marcus Polo Sweater

£583.00 GBP £718.00 GBP

19% Off

MAYFEYR - Sacai - Chusen Dyed Crew Neck T Shirt - 2604134M020

Sacai

Chusen Dyed Crew Neck T Shirt

£421.00 GBP £517.00 GBP

28% Off

MAYFEYR - Tagliatore - Vesuvio Formal Suit - 2SVS22B01AI190048M1236

Tagliatore

Vesuvio Formal Suit

£772.00 GBP £1,065.00 GBP

22% Off

MAYFEYR - Brunello Cucinelli - Cotton Trousers - M280NS1050C6007

Brunello Cucinelli

Cotton Trousers

£617.00 GBP £795.00 GBP

36% Off

MAYFEYR - Brunello Cucinelli - Cashmere Cable Knit Crew Neck Sweater - M22707200CO312

Brunello Cucinelli

Cashmere Cable Knit Crew Neck Sweater

£1,775.00 GBP £2,754.00 GBP

36% Off

MAYFEYR - Brunello Cucinelli - Cashmere Cardigan - M22700506CNH22

Brunello Cucinelli

Cashmere Cardigan

£2,623.00 GBP £3,418.00 GBP

17% Off

MAYFEYR - Emporio Armani - Coats Black - EM004948AF18499UC001

£378.00 GBP £456.00 GBP

20% Off

MAYFEYR - Emporio Armani - Black Quilted Finish Coat - EM004949AF18499UC001

Black Quilted Finish Coat

£409.00 GBP £510.00 GBP

14% Off

MAYFEYR - Stone Island - Brown Sweater - L2S155100055S02A3V0M94

£452.00 GBP £525.00 GBP

26% Off

MAYFEYR - Bottega Veneta - Coat Sepia Brown - A007ENV6ZF02201

Coat Sepia Brown

£2,762.00 GBP £3,734.00 GBP

22% Off

MAYFEYR - Bottega Veneta - Knit Polo - A005BIV6UX03419

£1,119.00 GBP £1,435.00 GBP

26% Off

MAYFEYR - Bottega Veneta - Patch Leather Sweater - A006Y4V7BE04170

Patch Leather Sweater

£1,890.00 GBP £2,561.00 GBP

23% Off

MAYFEYR - Maison Margiela - Float Ankle Boots - S97WU0100P7882H1532

Maison Margiela

Float Ankle Boots

£1,196.00 GBP £1,559.00 GBP

23% Off

MAYFEYR - Maison Margiela - Float Ankle Boots - S97WU0100P7880HA247

Maison Margiela

Float Ankle Boots

£1,196.00 GBP £1,559.00 GBP

16% Off

MAYFEYR - Brunello Cucinelli - Nubuck And Suede Sneakers With Slim Sole - MZUKRED337CEZ42

Brunello Cucinelli

Nubuck And Suede Sneakers With Slim Sole

£984.00 GBP £1,173.00 GBP

35% Off

MAYFEYR - Peuterey - Navy Coat - PEU540901181976215

Peuterey

£332.00 GBP £510.00 GBP

13% Off

MAYFEYR - - High Tech Computer Handbag - SB2WD0108P9243T8013

Maison Margiela

High Tech Nylon Shoulder Bag - Black

£1,759.00 GBP £2,029.00 GBP

19% Off

MAYFEYR - - High Tech Medium Backpack - SB2WA0014P9243T8013

Maison Margiela

High Tech Medium Backpack

£1,562.00 GBP £1,921.00 GBP

31% Off

MAYFEYR - Casablanca - Towelling Monogram Shirt - MSS26SH08501WHITE

Casablanca

Towelling Monogram Shirt

£525.00 GBP £756.00 GBP

22% Off

MAYFEYR - Bottega Veneta - Double Pleat Pants - A001P7V6YC01010

Double Pleat Pants

£1,080.00 GBP £1,381.00 GBP

22% Off

MAYFEYR - Bottega Veneta - Corduroy Pants - 876039V6O402135

£1,003.00 GBP £1,280.00 GBP

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