In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

20% Off

MAYFEYR - Off-White - Spray Arrow Hoodie - OMBB085F26FLE00400001

Off-White

Spray Arrow Hoodie

£471.00 GBP £587.00 GBP

11% Off

MAYFEYR - Off-White - Stroke Polo Shirt - OMAD015F26JER00290960

Off-White

Stroke Polo Shirt

£371.00 GBP £417.00 GBP

26% Off

MAYFEYR - Tom Ford - Cotton Blend Blazer - OJM032FMC329EEA

Tom Ford

Cotton Blend Blazer

£2,123.00 GBP £2,871.00 GBP

12% Off

MAYFEYR - Brunello Cucinelli - Leather Sneakers - MZUSNEO355CTG72

Brunello Cucinelli

Leather Sneakers

£927.00 GBP £1,058.00 GBP

12% Off

MAYFEYR - Brunello Cucinelli - Leather Sneakers - MZUSNEO355CIC58

Brunello Cucinelli

Leather Sneakers

£927.00 GBP £1,058.00 GBP

16% Off

MAYFEYR - Brunello Cucinelli - Lace Up Suede Sneakers - MZUMNGA357CHC90

Brunello Cucinelli

Lace Up Suede Sneakers

£984.00 GBP £1,174.00 GBP

18% Off

MAYFEYR - Brunello Cucinelli - Outdoor Lace Up Boots - MZUNLOI339CAB82

Brunello Cucinelli

Outdoor Lace Up Boots

£1,177.00 GBP £1,436.00 GBP

10% Off

MAYFEYR - Brunello Cucinelli - Suede Sneakers - MZUMGLJ336COK25

Brunello Cucinelli

£907.00 GBP £1,011.00 GBP

18% Off

MAYFEYR - Brunello Cucinelli - Suede Sneakers - MZUKREM356CVA13

Brunello Cucinelli

£1,089.00 GBP £1,336.00 GBP

23% Off

MAYFEYR - Brunello Cucinelli - Nubuck And Suede Sneakers With Slim Sole - MZUKRED337CMR16

Brunello Cucinelli

Nubuck And Suede Sneakers With Slim Sole

£907.00 GBP £1,174.00 GBP

16% Off

MAYFEYR - Brunello Cucinelli - Lace Up Suede Sneakers - MZUGNIA357CBJ62

Brunello Cucinelli

Lace Up Suede Sneakers

£984.00 GBP £1,174.00 GBP

13% Off

MAYFEYR - Brunello Cucinelli - Techno Cotton Knit Sneakers Runners - MZUEHRO342CZA67

Brunello Cucinelli

Techno Cotton Knit Sneakers Runners

£984.00 GBP £1,135.00 GBP

16% Off

MAYFEYR - Brunello Cucinelli - Techno Cotton Knit Sneakers Runners - MZUAUFO340CBM68

Brunello Cucinelli

Techno Cotton Knit Sneakers Runners

£1,023.00 GBP £1,220.00 GBP

23% Off

MAYFEYR - Brunello Cucinelli - Lace Up Ankle Boots - MZUATMR674C9843

Brunello Cucinelli

Lace Up Ankle Boots

£1,312.00 GBP £1,706.00 GBP

22% Off

Lace Up Ankle Boots

Brunello Cucinelli

Lace Up Ankle Boots

£1,197.00 GBP £1,544.00 GBP

36% Off

MAYFEYR - Brunello Cucinelli - Double Face Cashmere Jacket - MY4799802C001

Brunello Cucinelli

Double Face Cashmere Jacket

£4,978.00 GBP £7,795.00 GBP

35% Off

MAYFEYR - Brunello Cucinelli - Double Breasted Corduroy Jacket - MY4997BBDHC2930

Brunello Cucinelli

Double Breasted Corduroy Jacket

£2,941.00 GBP £4,438.00 GBP

14% Off

Cotton Shirt

Brunello Cucinelli

£494.00 GBP £494.00 GBP

37% Off

MAYFEYR - Brunello Cucinelli - Virgin Wool Coat - MV4679155CEE46

Brunello Cucinelli

Virgin Wool Coat

£3,659.00 GBP £5,766.00 GBP

38% Off

MAYFEYR - Brunello Cucinelli - Double Breasted Wool Coat - MV4679141CJC20

Brunello Cucinelli

Double Breasted Wool Coat

£4,245.00 GBP £6,831.00 GBP

38% Off

MAYFEYR - Brunello Cucinelli - Double Breasted Wool Coat - MV4677029CCF64

Brunello Cucinelli

Double Breasted Wool Coat

£3,512.00 GBP £5,657.00 GBP

38% Off

MAYFEYR - Brunello Cucinelli - Wool Zip Jacket With High Collar - MV4676379C014

Brunello Cucinelli

Wool Zip Jacket With High Collar

£2,200.00 GBP £3,520.00 GBP

34% Off

MAYFEYR - Brunello Cucinelli - Cashmere Jacket - MV4216550CMP27

Brunello Cucinelli

Cashmere Jacket

£3,149.00 GBP £4,801.00 GBP

28% Off

MAYFEYR - Thom Browne - Typewriter Cloth Utility Chino Shorts - MTU352WF0576415

Thom Browne

Typewriter Cloth Utility Chino Shorts

£506.00 GBP £703.00 GBP

36% Off

V Neck Button Cardigan

Brunello Cucinelli

V Neck Button Cardigan

£2,200.00 GBP £3,412.00 GBP

35% Off

MAYFEYR - Brunello Cucinelli - Cashmere Jacket - MT4016265CLL28

Brunello Cucinelli

Cashmere Jacket

£3,203.00 GBP £4,909.00 GBP

19% Off

MAYFEYR - Casablanca - Tennis Boucle Shorts - MSP26KW121601WHITE

Casablanca

Tennis Boucle Shorts

£386.00 GBP £479.00 GBP

29% Off

MAYFEYR - Etro - Single Breasted Arnica Jacquard Jacket - MRKH0006AQ12YB0065

Etro

Single Breasted Arnica Jacquard Jacket

£1,023.00 GBP £1,436.00 GBP

20% Off

MAYFEYR - Etro - Roma Stretch Cotton Corduroy Pants - MRED003399TU5O4B0076

Etro

Roma Stretch Cotton Corduroy Pants

£556.00 GBP £695.00 GBP

29% Off

MAYFEYR - Brunello Cucinelli - Lightweight Denim Shirt - MR6830621C003

Brunello Cucinelli

Lightweight Denim Shirt

£533.00 GBP £741.00 GBP

35% Off

MAYFEYR - Brunello Cucinelli - Moulin Cashmere Knit Polo - MQS203805CVO32

Brunello Cucinelli

Moulin Cashmere Knit Polo

£1,621.00 GBP £2,509.00 GBP

22% Off

MAYFEYR - Casablanca - Hotel Crest Shorts - MPF26TR39901MULTI

Casablanca

Hotel Crest Shorts

£575.00 GBP £741.00 GBP

19% Off

Merino Wool Sweatpants

Casablanca

Merino Wool Sweatpants

£529.00 GBP £656.00 GBP

19% Off

Merino Wool Sports Jacket

Casablanca

Merino Wool Sports Jacket

£529.00 GBP £656.00 GBP

13% Off

MAYFEYR - Casablanca - Boucl Tennis Shorts - MPF26KW144101WHITE

Casablanca

Boucl Tennis Shorts

£417.00 GBP £479.00 GBP

22% Off

MAYFEYR - Casablanca - Palm Tree Hoodie - MPF26KW143001MULTI

Casablanca

Palm Tree Hoodie

£602.00 GBP £772.00 GBP

36% Off

MAYFEYR - Brunello Cucinelli - Padded Vest - MPCLF2098CYX41

Brunello Cucinelli

£4,014.00 GBP £6,298.00 GBP

17% Off

MAYFEYR - - Cotton Pants - PA0358HAB2H09H30BU

Isabel Marant Etoile

£390.00 GBP £471.00 GBP

38% Off

MAYFEYR - Brunello Cucinelli - English Knit Jacket - MPCLF2053CWK69

Brunello Cucinelli

English Knit Jacket

£4,322.00 GBP £6,939.00 GBP

37% Off

MAYFEYR - Brunello Cucinelli - Suede Jacket - MPCLF1955CVF33

Brunello Cucinelli

£4,160.00 GBP £6,622.00 GBP

28% Off

MAYFEYR - - Carhartt Work Pants - WQP911S261BLACK

Carhartt Work Pants

£363.00 GBP £502.00 GBP

37% Off

MAYFEYR - - 5 Pocket Workwear Wide Leg Jeans - WQP210S261INDIGO

5 Pocket Workwear Wide Leg Jeans

£529.00 GBP £834.00 GBP

38% Off

MAYFEYR - - Levis Type 2 Overshirt Jacket - WQJ211S261GRYPNKWHT

Levis Type 2 Overshirt Jacket

£691.00 GBP £1,120.00 GBP

38% Off

MAYFEYR - - Junya Watanabe X Filson Overshirt Jacket - WQJ916S261BLACKXGRAY

Junya Watanabe X Filson Overshirt Jacket

£587.00 GBP £950.00 GBP

38% Off

MAYFEYR - - X Levis Lightweight Jacket - WQJ202S261NAVYBEIGE

X Levis Lightweight Jacket

£1,042.00 GBP £1,675.00 GBP

36% Off

MAYFEYR - - Casual Floral Shirt - WQB013S261WHRDPRPLBLU

Casual Floral Shirt

£498.00 GBP £780.00 GBP

27% Off

MAYFEYR - - Sleeveless Wool Jacket - WPV002W251BEIGEXBRNX

Sleeveless Wool Jacket

£745.00 GBP £1,019.00 GBP

35% Off

MAYFEYR - Brunello Cucinelli - Wool Silk And Cashmere Turtleneck Sweater - MNX506103C9763

Brunello Cucinelli

Wool Silk And Cashmere Turtleneck Sweater

£1,968.00 GBP £3,041.00 GBP

15% Off

MAYFEYR - - Junya Watanabe X Carhartt Wip Pants - WPP011W252BEIGE

Junya Watanabe X Carhartt Wip Pants

£429.00 GBP £502.00 GBP

32% Off

MAYFEYR - - Cotton And Nylon Bomber Jacket - WPJ902W251KHAKI

Cotton And Nylon Bomber Jacket

£1,243.00 GBP £1,822.00 GBP

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