In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

43% Off

Waxed Cotton Short Parka

Herno

Waxed Cotton Short Parka

£603.00 GBP £1,061.00 GBP

9% Off

Medium Backpack in Beige and Dark Brown Fabric

Gucci

Medium Backpack in Beige and Dark Brown Fabric

£1,716.00 GBP £1,895.00 GBP

31% Off

Silk Bomber Jacket

Tom Ford

Silk Bomber Jacket

£2,899.00 GBP £4,226.00 GBP

16% Off

Ribbed Cardigan

Maison Kitsuné

Ribbed Cardigan

£290.00 GBP £344.00 GBP

16% Off

Ribbed Cardigan

Maison Kitsuné

Ribbed Cardigan

£290.00 GBP £344.00 GBP

21% Off

Laser Monogram Shorts

Casablanca

Laser Monogram Shorts

£428.00 GBP £542.00 GBP

17% Off

Jogger Pants Tennis Club Icon

Casablanca

Jogger Pants Tennis Club Icon

£367.00 GBP £443.00 GBP

20% Off

MOCCASIN "PATHY"

Bally

MOCCASIN "PATHY"

£820.00 GBP £1,030.00 GBP

New Arrival! 20% Off

Bally

Shirt With Logo

£306.00 GBP £382.00 GBP

18% Off

Wool Scarf

Bally

£283.00 GBP £344.00 GBP

31% Off

Pinstripe Laurel Track Jacket

Casablanca

Pinstripe Laurel Track Jacket

£660.00 GBP £946.00 GBP

18% Off

Wool Scarf

Bally

£283.00 GBP £344.00 GBP

38% Off

Nylon Parka

Thom Browne

£2,098.00 GBP £3,402.00 GBP

39% Off

Cotton Coat

Thom Browne

£1,640.00 GBP £2,700.00 GBP

New Arrival! 33% Off

2.0 Sneakers

Gucci

£801.00 GBP £1,190.00 GBP

17% Off

Workwear Pants

Maison Kitsuné

£306.00 GBP £367.00 GBP

25% Off

2.0 Sneakers

Gucci

£973.00 GBP £1,190.00 GBP

24% Off

Horsebit 1953 Loafers

Gucci

Horsebit 1953 Loafers

£759.00 GBP £923.00 GBP

49% Off

4Bar Stripe Cardigan

Thom Browne

4Bar Stripe Cardigan

£908.00 GBP £1,777.00 GBP

38% Off

4Bar Stripe Jersey

Thom Browne

4Bar Stripe Jersey

£691.00 GBP £1,106.00 GBP

50% Off

Sweatshirt with Embroidery

Thom Browne

Sweatshirt with Embroidery

£664.00 GBP £1,327.00 GBP

46% Off

Jersey T-Shirt

Thom Browne

£389.00 GBP £717.00 GBP

30% Off

T-Shirt RWB

Thom Browne

£386.00 GBP £550.00 GBP

30% Off

RWB Stripe T-Shirt

Thom Browne

RWB Stripe T-Shirt

£386.00 GBP £550.00 GBP

32% Off

Stripes T-Shirt

Thom Browne

Stripes T-Shirt

£420.00 GBP £618.00 GBP

37% Off

Sporty Ripstop Bermuda

Thom Browne

Sporty Ripstop Bermuda

£637.00 GBP £1,015.00 GBP

50% Off

Cotton Polo

Thom Browne

£351.00 GBP £702.00 GBP

38% Off

Denim Jacket

Thom Browne

£1,450.00 GBP £2,357.00 GBP

38% Off

Single-Breasted Jacket

Thom Browne

Single-Breasted Jacket

£1,221.00 GBP £1,976.00 GBP

31% Off

CASHMERE SWEATER

Herno

CASHMERE SWEATER

£470.00 GBP £679.00 GBP

25% Off

Cashmere Sweater

Herno

Cashmere Sweater

£473.00 GBP £633.00 GBP

17% Off

Trainer Letterman

Thom Browne

Trainer Letterman

£611.00 GBP £733.00 GBP

21% Off

Tech Runner Sneaker

Thom Browne

Tech Runner Sneaker

£683.00 GBP £862.00 GBP

21% Off

Boat Moccasin

Thom Browne

£702.00 GBP £885.00 GBP

29% Off

Chelsea Boot

Thom Browne

£973.00 GBP £1,373.00 GBP

21% Off

Casablanca

Sweatshirt with Logo

£367.00 GBP £466.00 GBP

46% Off

Knitted Crewneck

Etro

Knitted Crewneck

£515.00 GBP £946.00 GBP

20% Off

Long Swimsuit

Dolce & Gabbana

£397.00 GBP £496.00 GBP

16% Off

Dolce & Gabbana

Swimsuit With Logo

£412.00 GBP £489.00 GBP

17% Off

False V-Neck Sweater

Our Legacy

False V-Neck Sweater

£382.00 GBP £458.00 GBP

15% Off

Avenue Smurf Jacket

Our Legacy

Avenue Smurf Jacket

£782.00 GBP £923.00 GBP

New Arrival! 11% Off

Double-Breasted Blazer

Our Legacy

Double-Breasted Blazer

£496.00 GBP £557.00 GBP

28% Off

Leather Opening Blazer

Our Legacy

Leather Opening Blazer

£1,358.00 GBP £1,892.00 GBP

27% Off

Nylon Jacket

Our Legacy

£527.00 GBP £725.00 GBP

13% Off

JEANS EXTENDED THIRD CUT

Our Legacy

JEANS EXTENDED THIRD CUT

£298.00 GBP £344.00 GBP

28% Off

Zippered Cardigan

Paul Smith

Zippered Cardigan

£500.00 GBP £694.00 GBP

24% Off

Belted Pants

Dries Van Noten

£561.00 GBP £740.00 GBP

18% Off

HOODIE

Paul Smith

£325.00 GBP £397.00 GBP

15% Off

HOODIE

Paul Smith

£297.00 GBP £351.00 GBP

25% Off

Two-Piece Suit

Paul Smith

£794.00 GBP £1,061.00 GBP

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