In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

21% Off

MAYFEYR - Dsquared2 - Duffle - DFM007825108874M1424

Dsquared2

Golfer Calfskin Duffle - White

£1,099.00 GBP £1,396.00 GBP

19% Off

MAYFEYR - Bottega Veneta - Men'S Wallet - 796966V5I411126

Intrecciato Piccolo Bi-Fold Wallet

£486.00 GBP £602.00 GBP

24% Off

MAYFEYR - Loewe - Multicolor Shirts - H526Y05WHN4985

Loewe

Multicolor Shirts

£1,080.00 GBP £1,223.00 GBP

24% Off

MAYFEYR - Emporio Armani - Jackets Navy - EM007078AF27876UB118

£394.00 GBP £517.00 GBP

27% Off

MAYFEYR - Gucci - Coats Black - 872075XDDHQ1000

Gucci

£2,082.00 GBP £2,853.00 GBP

13% Off

MAYFEYR - Valentino - Sneakers Green - YS0H77LAL2AH

Valentino

£629.00 GBP £725.00 GBP

26% Off

Comme Des Garcons

Logo-Patch Wool Jumper

£290.00 GBP £394.00 GBP

24% Off

MAYFEYR - Jil Sander - Grey Wool Jacket - J22BN0286J40045032

Jil Sander

Grey Wool Zip-Up Jacket

£1,118.00 GBP £1,465.00 GBP

30% Off

MAYFEYR - Jil Sander - Zip Up Sweatshirt Emb - J22HG0116J20379403

Jil Sander

Zip Up Sweatshirt

£810.00 GBP £1,164.00 GBP

32% Off

MAYFEYR - Thom Browne - Straight Fit Bd S/S Shirt With Satin Stitch Half Drop Hector In 4 Bar Repp Stripe Oxford - MWS239EE1489960

Thom Browne

Straight Fit Bd S/S Shirt With Satin Stitch Half Drop Hector In 4 Bar Repp Stripe Oxford

£710.00 GBP £1,041.00 GBP

27% Off

MAYFEYR - Dsquared2 - Jacket - S71BN0999S78205111

Dsquared2

£964.00 GBP £1,326.00 GBP

49% Off

Prada

Logo-Lettering Sweater

£1,022.00 GBP £2,012.00 GBP

39% Off

MAYFEYR - Prada - Ribbed-Knit Hoodie - UMR621SOOO15O6F0002

Prada

Ribbed-Knit Hoodie

£1,369.00 GBP £2,236.00 GBP

29% Off

Dsquared2

Logo-Print Sweatshirt

£344.00 GBP £486.00 GBP

37% Off

MAYFEYR - Thom Browne - Straight Fit Bd Pc L/S Shirt With Gg Armband In Scenic Toile Small Cotton Popeline - MWL301OF0976996

Thom Browne

Straight Fit Bd Pc L/S Shirt With Gg Armband In Scenic Toile Small Cotton Popeline

£663.00 GBP £1,049.00 GBP

22% Off

MAYFEYR - Thom Browne - Straight Fit Button Down Short Sleeve Shirt With Cf Gg Placket In Oxford - MWS239EF0313100

Thom Browne

Straight Fit Button Down Short Sleeve Shirt With Cf Gg Placket In Oxford

£444.00 GBP £571.00 GBP

38% Off

MAYFEYR - Thom Browne - Oversized Pc Shirt With Double Needle In Solid Donegal Tweed - MWL420A05385415

Thom Browne

Oversized Pc Shirt With Double Needle In Solid Donegal Tweed

£690.00 GBP £1,118.00 GBP

45% Off

MAYFEYR - Thom Browne - Zip Up Hoodie With Engineered 4 Bar In Color Blocked Solid Classic Loopback Jersey - MJT517A03037055

Thom Browne

Zip Up Hoodie With Engineered 4 Bar In Color Blocked Solid Classic Loopback Jersey

£667.00 GBP £1,203.00 GBP

23% Off

MAYFEYR - Dsquared2 - Pants 5 Pockets - S74LB1925S30872470

Dsquared2

Pants 5 Pockets

£405.00 GBP £525.00 GBP

38% Off

MAYFEYR - Prada - Ribbed-Knit Jumper - UMB890SOOO15TQF077G

Prada

Ribbed-Knit Jumper

£1,349.00 GBP £2,182.00 GBP

18% Off

MAYFEYR - Lemaire - Sweaters Beige - PO0044LK1062400

Lemaire

£660.00 GBP £802.00 GBP

32% Off

MAYFEYR - Emporio Armani - Suit Brown - EM005784TE22367U6171

£687.00 GBP £1,010.00 GBP

32% Off

MAYFEYR - Emporio Armani - Suit Navy - EM005784TE22367UB109

£687.00 GBP £1,010.00 GBP

11% Off

MAYFEYR - Ferragamo - Sneakers Ecru - 02B016796261007

Ferragamo

£679.00 GBP £764.00 GBP

13% Off

MAYFEYR - Loewe - Shorts Ecru - H526Y1GW122370

Loewe

£602.00 GBP £694.00 GBP

15% Off

MAYFEYR - Moncler - Denim Overshirt - L20912F00008598X176C

Moncler

Denim Overshirt

£771.00 GBP £902.00 GBP

13% Off

MAYFEYR - Prada - Talc White Long-Sleeve Cotton Top - UJL73BWM111CDF0P40

Prada

Talc White Long-Sleeve Cotton Top

£848.00 GBP £979.00 GBP

13% Off

MAYFEYR - Valentino - Vlogo Signature Pouch - 8Y0P0AN7UAG0NO

Valentino

VLogo Signature Grainy Calfskin Pouch - Black

£791.00 GBP £910.00 GBP

12% Off

Belt T Icon In Leather

Tom Ford

Belt T Icon In Leather

£556.00 GBP £633.00 GBP

11% Off

Tulip Sweatshirt

Kenzo

Tulip Sweatshirt

£386.00 GBP £432.00 GBP

12% Off

Belt T Icon In Leather

Tom Ford

Belt T Icon In Leather

£556.00 GBP £633.00 GBP

18% Off

MAYFEYR - Celine - Triomphe Sneakers - 361564995C38NO

Celine

Triomphe Sneakers

£810.00 GBP £984.00 GBP

25% Off

MAYFEYR - Celine - Triomphe Metal 03 Sunglasses - 4S281CMLB36SM

Celine

Triomphe Metal 03 Sunglasses

£502.00 GBP £590.00 GBP

23% Off

MAYFEYR - Stone Island - Ribbed Wool Turtleneck Sweater - K2S155100025S00C4V0029

Ribbed Wool Turtleneck Sweater

£367.00 GBP £478.00 GBP

39% Off

MAYFEYR - Fendi - Roma 1925 Print Cotton T-Shirt - FY0936AVOHF0PTH

Fendi

Roma 1925 Print Cotton T-Shirt

£478.00 GBP £787.00 GBP

11% Off

MAYFEYR - Herno - Padded Coat - CA000215U33432R2150

Herno

£868.00 GBP £979.00 GBP

13% Off

Embroidery Cotton T-Shirt

Givenchy

Embroidery Cotton T-Shirt

£575.00 GBP £633.00 GBP

14% Off

MAYFEYR - Valentino - Cotton T-Shirt With Vlogo Embroidery - VMG10VBMM598

Valentino

Cotton T-Shirt With Vlogo Embroidery

£448.00 GBP £522.00 GBP

11% Off

MAYFEYR - Herno - Padded Coat - CA000215U33432R9300

Herno

£868.00 GBP £979.00 GBP

26% Off

MAYFEYR - Valentino - Wool Jumper With Vlogo Embroidery - VKC38PBH9598

Valentino

Wool Jumper With Vlogo Embroidery

£748.00 GBP £1,014.00 GBP

22% Off

Cotton T-Shirt With Patch

Dolce & Gabbana

Cotton T-Shirt With Patch

£386.00 GBP £494.00 GBP

20% Off

MAYFEYR - Givenchy - Gros Grain Cotton Polo - BML00G3YSG250

Givenchy

Gros Grain Cotton Polo

£417.00 GBP £522.00 GBP

12% Off

Yard Court Sneakers

Givenchy

Yard Court Sneakers

£756.00 GBP £862.00 GBP

14% Off

MAYFEYR - Valentino - Cotton T-Shirt With Vlogo Embroidery - VMG10VBMM0NO

Valentino

Cotton T-Shirt With Vlogo Embroidery

£448.00 GBP £523.00 GBP

17% Off

MAYFEYR - Stone Island - Nylon Panama Loose Fit Cargo Bermudas - L1S15L100001S0069V0055

Nylon Panama Loose Fit Cargo Bermudas

£347.00 GBP £417.00 GBP

26% Off

MAYFEYR - Valentino - Wool Jumper With Vlogo Embroidery - VKC38PBH90NO

Valentino

Wool Jumper With Vlogo Embroidery

£748.00 GBP £1,014.00 GBP

18% Off

The Gros Grain Hoodie

JACQUEMUS

The Gros Grain Hoodie

£347.00 GBP £417.00 GBP

18% Off

MAYFEYR - Gucci - Medium Essence Classic Briefcase - A0007XFAF8A1000

Gucci

Essence Classic Medium GG Coated Canvas Briefcase - Black

£1,619.00 GBP £1,974.00 GBP

25% Off

MAYFEYR - Thom Browne - Bags.. - UAG010A00198001

Thom Browne

Medium Leather Top Handle Bag - Black

£2,236.00 GBP £2,984.00 GBP

22% Off

MAYFEYR - Prada - Small Leather Crossbody Bag - 2VH2182C75F0003VOOO

Prada

Distressed Nappa Leather Shoulder Bag - Dark Brown

£2,159.00 GBP £2,769.00 GBP

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