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Collections
In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

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Spring/Summer 2024(89)
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Spring/Summer 2022(6)
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Autumn/Winter 2025(381)
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Black (589)
Blue (84)
Brown (169)
Gold (7)
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UK(72)
US(16)
EU(7)
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IT(310)
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COLLAR (CM)(13)
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32% Off

Cashmere Crewneck Jumper

Vendor:Brunello Cucinelli

Cashmere Crewneck Jumper

Sale priceHK$6,542.00Regular price HK$9,648.00

32% Off

Cashmere Turtleneck Sweater

Vendor:Brunello Cucinelli

Cashmere Turtleneck Sweater

Sale priceHK$9,251.00Regular price HK$13,643.00

29% Off

Printed Shirt

Vendor:Paul Smith

Sale priceHK$1,670.00Regular price HK$2,339.00

29% Off

Printed Shirt

Vendor:Paul Smith

Sale priceHK$1,668.00Regular price HK$2,336.00

29% Off

Printed Shirt In Clear Blue

Vendor:Paul Smith

Printed Shirt In Clear Blue

Sale priceHK$1,668.00Regular price HK$2,336.00

32% Off

Cashmere Sweater in Denim

Vendor:Brunello Cucinelli

Cashmere Sweater in Denim

Sale priceHK$6,542.00Regular price HK$9,648.00

33% Off

Vendor:Paul Smith

Logo Cotton Polo Shirt

Sale priceHK$1,559.00Regular price HK$2,339.00

33% Off

Vendor:Paul Smith

Logo Cotton Polo Shirt

Sale priceHK$1,559.00Regular price HK$2,339.00

33% Off

Vendor:Paul Smith

Logo Cotton Polo Shirt

Sale priceHK$1,559.00Regular price HK$2,339.00

33% Off

Vendor:Paul Smith

Logo Cotton Polo Shirt

Sale priceHK$1,559.00Regular price HK$2,339.00

37% Off

Wool Cardigan

Vendor:Paul Smith

Sale priceHK$1,994.00Regular price HK$3,167.00

38% Off

Wool Crewneck Sweater

Vendor:Paul Smith

Wool Crewneck Sweater

Sale priceHK$1,782.00Regular price HK$2,875.00

33% Off

Vendor:Paul Smith

Logo Cotton Polo Shirt

Sale priceHK$1,559.00Regular price HK$2,339.00

37% Off

Wool Zipped Cardigan

Vendor:Paul Smith

Wool Zipped Cardigan

Sale priceHK$1,994.00Regular price HK$3,167.00

37% Off

Wool Crewneck Sweater

Vendor:Paul Smith

Wool Crewneck Sweater

Sale priceHK$1,933.00Regular price HK$3,070.00

33% Off

Wool Crewneck Sweater

Vendor:Paul Smith

Wool Crewneck Sweater

Sale priceHK$1,726.00Regular price HK$2,582.00

33% Off

Petrol Blue Merino Wool Crew Neck Sweater

Vendor:Paul Smith

Petrol Blue Merino Wool Crew Neck Sweater

Sale priceHK$1,726.00Regular price HK$2,582.00

33% Off

Leather Washbag

Vendor:Paul Smith

Leather Washbag

Sale priceHK$2,003.00Regular price HK$2,969.00

33% Off

Signature Stripe Leather Beauty Case

Vendor:Paul Smith

Signature Stripe Leather Beauty Case

Sale priceHK$2,003.00Regular price HK$2,969.00

27% Off

Leather Belt

Vendor:Paul Smith

Sale priceHK$1,663.00Regular price HK$2,287.00

33% Off

Leather Bifold Wallet

Vendor:Paul Smith

Leather Bifold Wallet

Sale priceHK$2,006.00Regular price HK$2,972.00

27% Off

Signature Stripe Reversible Belt

Vendor:Paul Smith

Signature Stripe Reversible Belt

Sale priceHK$1,559.00Regular price HK$2,144.00

32% Off

Leather Bifold Wallet

Vendor:Paul Smith

Leather Bifold Wallet

Sale priceHK$1,947.00Regular price HK$2,871.00

28% Off

Dark Red Frayed Edge Wraparound Scarf

Vendor:Paul Smith

Dark Red Frayed Edge Wraparound Scarf

Sale priceHK$1,614.00Regular price HK$2,241.00

33% Off

Cotton Jeans

Vendor:Brunello Cucinelli

Sale priceHK$4,073.00Regular price HK$6,042.00

32% Off

Vendor:Brunello Cucinelli

Jersey T-shirt with Logo in Medium Grey

Sale priceHK$2,899.00Regular price HK$4,288.00

32% Off

Vendor:Brunello Cucinelli

Anamnesis Logo T-shirt

Sale priceHK$3,290.00Regular price HK$4,873.00

32% Off

Vendor:Brunello Cucinelli

Logo Print T-Shirt

Sale priceHK$2,899.00Regular price HK$4,288.00

29% Off

T-Shirt with Faux-Layering in Pearl Grey

Vendor:Brunello Cucinelli

T-Shirt with Faux-Layering in Pearl Grey

Sale priceFrom HK$2,974.00Regular price HK$4,164.00

33% Off

Vendor:Brunello Cucinelli

Logo Cotton T-Shirt

Sale priceHK$3,123.00Regular price HK$4,678.00

33% Off

Vendor:Brunello Cucinelli

Sale priceHK$3,123.00Regular price HK$4,678.00

33% Off

Vendor:Brunello Cucinelli

Logo Cotton T-Shirt

Sale priceHK$3,123.00Regular price HK$4,678.00

37% Off

Trousers Clear

Vendor:Brunello Cucinelli

Sale priceHK$5,827.00Regular price HK$9,258.00

38% Off

Vendor:Brunello Cucinelli

Logo Embroidery T-shirt

Sale priceHK$2,732.00Regular price HK$4,385.00

37% Off

Wool Shirt

Vendor:Brunello Cucinelli

Sale priceHK$7,609.00Regular price HK$12,084.00

37% Off

Wool Shirt

Vendor:Brunello Cucinelli

Sale priceHK$7,609.00Regular price HK$12,084.00

New Arrival! 33% Off

Virgin Wool Flannel Flat Cap with Embroidery

Vendor:Brunello Cucinelli

Virgin Wool Flannel Flat Cap with Embroidery

Sale priceHK$3,179.00Regular price HK$4,775.00

29% Off

Virgin Wool Shirt

Vendor:Brunello Cucinelli

Virgin Wool Shirt

Sale priceFrom HK$7,691.00Regular price HK$10,848.00

27% Off

Silver Trailgrip GTX Leather Sneakers

Vendor:Moncler

Silver Trailgrip GTX Leather Sneakers

Sale priceHK$4,240.00Regular price HK$5,847.00

27% Off

Black Trailgrip GTX Trainers

Vendor:Moncler

Black Trailgrip GTX Trainers

Sale priceHK$4,240.00Regular price HK$5,847.00

28% Off

Black Pacey2 Suede & Nubuck Trainers

Vendor:Moncler

Black Pacey2 Suede & Nubuck Trainers

Sale priceHK$3,737.00Regular price HK$5,165.00

28% Off

White Pacey2 Suede & Nubuck Trainers

Vendor:Moncler

White Pacey2 Suede & Nubuck Trainers

Sale priceHK$3,737.00Regular price HK$5,165.00

28% Off

Tokyo Shoes Black & Orbit Grey

Vendor:Y-3

Tokyo Shoes Black & Orbit Grey

Sale priceHK$2,117.00Regular price HK$2,924.00

28% Off

Stan Smith Talc Black

Vendor:Y-3

Stan Smith Talc Black

Sale priceHK$2,117.00Regular price HK$2,924.00

28% Off

Superstar Shoes - White

Vendor:Y-3

Superstar Shoes - White

Sale priceHK$2,117.00Regular price HK$2,924.00

28% Off

Lyocell Piquet Polo Shirt

Vendor:Tom Ford

Lyocell Piquet Polo Shirt

Sale priceHK$2,452.00Regular price HK$3,411.00

28% Off

Blue Pole

Vendor:Tom Ford

Sale priceHK$2,452.00Regular price HK$3,411.00

28% Off

Lyocell Piquet Polo Shirt

Vendor:Tom Ford

Lyocell Piquet Polo Shirt

Sale priceHK$2,452.00Regular price HK$3,411.00

28% Off

Piqué Polo Shirt

Vendor:Tom Ford

Piqué Polo Shirt

Sale priceHK$2,452.00Regular price HK$3,411.00

28% Off

Piqué Polo Shirt

Vendor:Tom Ford

Piqué Polo Shirt

Sale priceHK$2,452.00Regular price HK$3,411.00

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