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Collections
In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

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Autumn/Winter 2024(120)
Spring/Summer 2024(95)
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Autumn/Winter 2022(52)
Spring/Summer 2022(35)
Autumn/Winter 2021(26)
Spring/Summer 2021(6)
Autumn/Winter 2020(3)
Spring/Summer 2020(1)
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Continous(2)
Continuous(27)
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Fall/Winter 2024(7)
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Spring/Summer 2026(369)

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Beige (60)
Black (246)
Blue (46)
Brown (109)
Gold (6)
Gray (80)
Green (32)
Navy (70)
Orange (7)
Pink (4)
Purple (1)
Red (16)
Silver (2)
White (36)
Yellow (4)

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EU(177)
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IT(467)
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BELTS (CM)(1)
COLLAR (CM)(13)
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New Arrival! 15% Off

Caban in Suede

Vendor:Valentino

Suede Leather Jacket - Blue

Sale price HK$37,800 Regular price HK$44,550

New Arrival! 30% Off

Orange Knit T-shirt

Vendor:Brunello Cucinelli

Men's Knitted T-Shirt - Orange

Sale price HK$6,860 Regular price HK$9,800

New Arrival! 19% Off

Black leather card holder

Vendor:Ferragamo

Leather Card Holder - Black

Sale price HK$3,900 Regular price HK$4,830

New Arrival! 24% Off

Runner Sneaker in Black/Silver

Vendor:Balenciaga

Runner Sneaker in Black/Silver

Sale price HK$7,850 Regular price HK$10,362

New Arrival! 11% Off

Nojoke Sneakers

Vendor:Valentino

Nojoke Sneakers

Sale price HK$6,160 Regular price HK$6,900

New Arrival! 40% Off

Sneakers Bianco - White

Vendor:Valentino

Sneakers Bianco - White

Sale price HK$4,150 Regular price HK$6,900

New Arrival! 35% Off

White Trousers

Vendor:Valentino

Sale price HK$6,400 Regular price HK$9,800

New Arrival! 37% Off

Beige Bucket Hat

Vendor:Fendi

Beige Bucket Hat

Sale price HK$4,150 Regular price HK$6,590

New Arrival! 19% Off

Reigate Vintage Ankle Boots

Vendor:Church's

Reigate Vintage Ankle Boots

Sale price HK$8,050 Regular price HK$9,900

New Arrival! 28% Off

Nocton Lace-Up Shoes

Vendor:Church's

Nocton Lace-Up Shoes

Sale price HK$5,650 Regular price HK$7,900

New Arrival! 28% Off

Longsight 2 Shoes

Vendor:Church's

Longsight 2 Shoes

Sale price HK$5,650 Regular price HK$7,900

New Arrival! 26% Off

Pentire 2.0 Lace-Up Shoes

Vendor:Church's

Pentire 2.0 Lace-Up Shoes

Sale price HK$7,300 Regular price HK$9,900

New Arrival! 31% Off

Derby Pickering shoes

Vendor:Church's

Derby Pickering shoes

Sale price HK$6,700 Regular price HK$9,700

New Arrival! 18% Off

Rother Vintage Loafers

Vendor:Church's

Rother Vintage Loafers

Sale price HK$7,800 Regular price HK$9,500

New Arrival! 28% Off

Pembrey Loafers

Vendor:Church's

Pembrey Loafers

Sale price HK$6,150 Regular price HK$8,600

New Arrival! 28% Off

Longton Moccasins

Vendor:Church's

Longton Moccasins

Sale price HK$5,650 Regular price HK$7,900

New Arrival! 30% Off

Margate Loafers

Vendor:Church's

Margate Loafers

Sale price HK$6,200 Regular price HK$8,900

New Arrival! 18% Off

Rother Vintage Loafers

Vendor:Church's

Rother Vintage Loafers

Sale price HK$7,800 Regular price HK$9,500

New Arrival! 28% Off

Pembrey Rodeo Moccasin

Vendor:Church's

Pembrey Rodeo Moccasin

Sale price HK$6,100 Regular price HK$8,500

New Arrival! 15% Off

Cushion Calfskin Sneaker

Vendor:Dolce & Gabbana

Cushion Calfskin Sneaker

Sale price HK$5,070 Regular price HK$5,950

New Arrival! 26% Off

Black Loafers

Vendor:Valentino

Sale price HK$7,050 Regular price HK$9,500

New Arrival! 17% Off

Upvillage Sneakers

Vendor:Valentino

Upvillage Sneakers

Sale price HK$5,400 Regular price HK$6,500

New Arrival! 20% Off

VLogo Signature Loafers

Vendor:Valentino

VLogo Signature Loafers

Sale price HK$7,100 Regular price HK$8,900

New Arrival! 19% Off

Upvillage Sneakers

Vendor:Valentino

Upvillage Sneakers

Sale price HK$5,250 Regular price HK$6,500

New Arrival! 12% Off

Open Sneaker in Smooth Leather - White

Vendor:Valentino

Open Sneaker in Smooth Leather - White

Sale price HK$5,200 Regular price HK$5,900

New Arrival! 34% Off

Screener sneakers

Vendor:Gucci

Screener sneakers

Sale price HK$5,650 Regular price HK$8,500

New Arrival! 48% Off

Chelsea Boots

Vendor:Saint Laurent

Sale price HK$8,100 Regular price HK$15,575

New Arrival! 44% Off

Lino Derbies in Smooth Leather

Vendor:Saint Laurent

Lino Derbies in Smooth Leather

Sale price HK$5,800 Regular price HK$10,301

New Arrival! 35% Off

Moccasin with Web Stripe

Vendor:Gucci

Moccasin with Web Stripe

Sale price HK$6,000 Regular price HK$9,200

New Arrival! 28% Off

Sunglasses SL 795 Joe

Vendor:Saint Laurent

Sunglasses SL 795 Joe

Sale price HK$3,000 Regular price HK$4,169

New Arrival! 34% Off

Re-Motion GG Nylon and Suede Sneakers

Vendor:Gucci

Re-Motion GG Nylon and Suede Sneakers

Sale price HK$5,700 Regular price HK$8,700

New Arrival! 33% Off

Re-Motion Sneakers

Vendor:Gucci

Re-Motion Sneakers

Sale price HK$6,150 Regular price HK$9,197

New Arrival! 19% Off

Dali Soft Slipper

Vendor:Gucci

Dali Soft Slipper

Sale price HK$5,900 Regular price HK$7,300

New Arrival! 37% Off

Tartan Scarf

Vendor:Saint Laurent

Sale price HK$4,250 Regular price HK$6,745

New Arrival! 18% Off

Belt with Squared Buckle

Vendor:Gucci

Belt with Squared Buckle

Sale price HK$3,750 Regular price HK$4,600

New Arrival! 35% Off

Re-Web Sneakers

Vendor:Gucci

Re-Web Sneakers

Sale price HK$6,150 Regular price HK$9,500

New Arrival! 16% Off

Horsebit 1953 Moccasins

Vendor:Gucci

Horsebit 1953 Moccasins

Sale price HK$7,500 Regular price HK$8,900

New Arrival! 20% Off

Belt with resin insert

Vendor:Saint Laurent

Belt with resin insert

Sale price HK$3,050 Regular price HK$3,800

New Arrival! 35% Off

Loafers with Horsebit

Vendor:Gucci

Loafers with Horsebit

Sale price HK$5,500 Regular price HK$8,500

New Arrival! 28% Off

Cashmere Scarf in Dark Grey and Black

Vendor:Gucci

Cashmere Scarf in Dark Grey and Black

Sale price HK$5,700 Regular price HK$7,900

New Arrival! 17% Off

Beanie in Cashmere

Vendor:Gucci

Beanie in Cashmere

Sale price HK$3,500 Regular price HK$4,200

New Arrival! 32% Off

Upvillage Sneakers

Vendor:Valentino

Upvillage Sneakers

Sale price HK$4,450 Regular price HK$6,500

New Arrival! 34% Off

Flow Trainers Fabric Black

Vendor:Fendi

Flow Trainers Fabric Black

Sale price HK$5,850 Regular price HK$8,900

New Arrival! 21% Off

Squared Belt Leather Brown

Vendor:Fendi

Squared Belt Leather Brown

Sale price HK$3,400 Regular price HK$4,300

New Arrival! 14% Off

Crocodile-embossed Belt

Vendor:Saint Laurent

Crocodile-embossed Belt

Sale price HK$4,850 Regular price HK$5,660

New Arrival! 33% Off

Black Leather Jordaan Loafer

Vendor:Gucci

Black Leather Jordaan Loafer

Sale price HK$6,750 Regular price HK$10,117

New Arrival! 42% Off

Horsebit 1953 Loafer

Vendor:Gucci

Horsebit 1953 Loafer

Sale price HK$6,000 Regular price HK$10,424

New Arrival! 42% Off

Leather belt

Vendor:Golden Goose

Sale price HK$1,230 Regular price HK$2,130

New Arrival! 24% Off

Shoulder Bags

Vendor:Burberry

Small Check Shoulder Bag - Beige

Sale price HK$6,200 Regular price HK$8,110

New Arrival! 28% Off

Ophidia Medium Messenger Bag - Beige/Brown

Vendor:Gucci

Ophidia Medium Messenger Bag - Beige/Brown

Sale price HK$13,400 Regular price HK$18,487

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MAYFEYR Hong Kong Limited.
Unit 1603, 16/F, The L. Plaza, 367- 375 Queen's Road Central, Sheung Wan, Hong Kong.

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