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In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

30% Off

Jeans Blue

Jacob Cohen

HK$2,620 HK$3,760

17% Off

Sweaters Brown

Jacob Cohen

HK$2,700 HK$3,240

13% Off

Cotton Western Shirt

Jacob Cohen

Cotton Western Shirt

HK$2,420 HK$2,770

29% Off

Jeans Blue

Jacob Cohen

HK$2,227 HK$3,149

22% Off

Trousers Brown

HK$5,460 HK$7,040

30% Off

Striped Cotton Jacket

Striped Cotton Jacket

HK$2,730 HK$3,920

31% Off

Jackets Blue

HK$2,660 HK$3,830

31% Off

Jackets Black

HK$2,660 HK$3,830

31% Off

Cotton and linen blend jacket

Cotton and linen blend jacket

HK$2,660 HK$3,830

New Arrival! 16% Off

Cotton Trousers In Brown

Cotton Trousers In Brown

HK$1,910 HK$2,280

New Arrival! 16% Off

Trousers Green

HK$1,910 HK$2,280

31% Off

Jackets Brown

HK$2,839 HK$4,120

New Arrival! 16% Off

Trousers Blue

HK$1,910 HK$2,280

31% Off

Jackets Purple

HK$2,839 HK$4,120

New Arrival! 18% Off

Shirts Pink

Auralee

HK$2,770 HK$3,390

New Arrival! 26% Off

Flat Shoes Brown

John Lobb

Flat Shoes Brown

HK$8,900 HK$11,990

New Arrival! 25% Off

Wallets

Ettinger

HK$2,380 HK$3,190

42% Off

T-shirts and Polos Beige

T-shirts and Polos Beige

HK$2,490 HK$4,290

20% Off

Sweaters

HK$2,110 HK$2,630

New Arrival! 16% Off

Sweaters

HK$2,000 HK$2,390

New Arrival! 16% Off

Lightweight Padding Jacket

Lightweight Padding Jacket

HK$2,000 HK$2,390

34% Off

Barrel Cotton Shorts

Craig Green

Barrel Cotton Shorts

HK$2,260 HK$3,430

38% Off

Shorts

Craig Green

HK$2,830 HK$4,570

38% Off

Shirts

Craig Green

HK$2,630 HK$4,250

41% Off

Jackets Orange

Craig Green

HK$5,600 HK$9,510

39% Off

Sweaters Grey

Craig Green

HK$2,910 HK$4,790

39% Off

Sweaters

Craig Green

HK$2,910 HK$4,790

45% Off

Sweaters

Craig Green

HK$5,300 HK$9,580

New Arrival! 18% Off

Sweaters

Adererror

HK$2,270 HK$2,760

New Arrival! 14% Off

Trousers Black

Adererror

HK$2,109 HK$2,450

New Arrival! 18% Off

Sweaters

Adererror

HK$2,270 HK$2,760

New Arrival! 11% Off

Wallets Black

Adererror

HK$1,879 HK$2,120

45% Off

Jackets Grey

White Space

HK$5,050 HK$9,170

45% Off

Down Vest

White Space

HK$3,250 HK$5,940

45% Off

Jackets Grey

White Space

HK$3,250 HK$5,940

14% Off

Hats Bordeaux

Borsalino

HK$2,670 HK$3,110

14% Off

Hats Blue

Borsalino

HK$2,630 HK$3,060

24% Off

Bag Black

Adererror

HK$2,450 HK$3,220

33% Off

Heritage Rucksack

Bagjack

Heritage Rucksack

HK$3,150 HK$4,680

35% Off

Bags.. Black

Bagjack

HK$4,950 HK$7,670

35% Off

Bags Beige

Jil Sander

Shopping Bags Beige

HK$4,150 HK$6,390

31% Off

HANDBAGS

Alexander Mcqueen

Printed Denim Crossbody Bags

HK$5,290 HK$7,720

New Arrival! 25% Off

White Cotton Wide Fit Jeans

Ami Paris

White Cotton Wide Fit Jeans

HK$2,790 HK$3,710

35% Off

Resort Basic Cotton and Light Stretch Nylon T-Shirt

Herno

Resort Basic Cotton and Light Stretch Nylon T-Shirt

HK$5,250 HK$8,070

New Arrival! 19% Off

Crew Neck Sweater

Ami Paris

Crew Neck Sweater

HK$3,550 HK$4,390

New Arrival! 15% Off

T-Shirt White

Amiri

HK$3,360 HK$3,930

15% Off

Men's Jacket Black

Ami Paris

Men's Jacket Black

HK$3,460 HK$4,050

New Arrival! 27% Off

men's jacket

Ami Paris

HK$8,670 HK$11,930

New Arrival! 45% Off

Silk and Cotton Knit PB Sweater Black

Balmain

Silk and Cotton Knit PB Sweater Black

HK$4,100 HK$7,410

New Arrival! 31% Off

Monogram Polo Shirt Black

Balmain

Monogram Polo Shirt Black

HK$5,880 HK$8,560

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