In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

16% Off

MAYFEYR - Valentino - Wool And Cashmere Jacket - 9V3CJL40BJNJ73

Valentino

Wool And Cashmere Jacket

8,996.00 ILS 10,705.00 ILS

13% Off

MAYFEYR - Valentino - Wool Cardigan With Vlogo - 9V3KA06QBLY598

Valentino

Wool Cardigan With Vlogo

5,606.00 ILS 6,414.00 ILS

20% Off

MAYFEYR - Valentino - Wool Coat - 9V3CAK78BK14ME

Valentino

15,360.00 ILS 19,289.00 ILS

19% Off

MAYFEYR - Valentino - Long Single Breasted Coat - 9V3CAL05B4CBGU

Valentino

Long Single Breasted Coat

12,215.00 ILS 14,997.00 ILS

22% Off

MAYFEYR - Valentino - Two Tone Wool Jacket - 9V3CEK42AK80AN

Valentino

Two Tone Wool Jacket

12,215.00 ILS 14,997.00 ILS

16% Off

MAYFEYR - Valentino - Wool Sweater - 9V0KC39QBQL1SQ

Valentino

6,826.00 ILS 7,706.00 ILS

11% Off

MAYFEYR - Valentino - Rockstud Untitled Cotton Shirt - 8V3ABS83B570BO

Valentino

Rockstud Untitled Cotton Shirt

3,024.00 ILS 3,390.00 ILS

11% Off

MAYFEYR - Valentino - Cotton Jersey Crewneck Sweatshirt - 8V0MF28RBHH0NO

Valentino

Cotton Jersey Crewneck Sweatshirt

3,024.00 ILS 3,390.00 ILS

22% Off

MAYFEYR - Valentino - Sweater In Virgin Wool With Intarsia V Detail - 8V0KC38LBG99RA

Valentino

Sweater In Virgin Wool With Intarsia V Detail

3,656.00 ILS 4,658.00 ILS

31% Off

MAYFEYR - Valentino - Vlogo Signature Caban Jacket - 8V0CJM31ALS788

Valentino

Vlogo Signature Caban Jacket

6,826.00 ILS 9,852.00 ILS

26% Off

MAYFEYR - Valentino - Moulin Wool Shirt Jacket - 8V0CIR15BFTG51

Valentino

Moulin Wool Shirt Jacket

5,363.00 ILS 7,291.00 ILS

11% Off

MAYFEYR - Valentino - Lightweight Cotton Shirt With Vgold - 8V0ABB84BH20DX

Valentino

Lightweight Cotton Shirt With Vgold

3,024.00 ILS 3,390.00 ILS

12% Off

MAYFEYR - Valentino - Cotton Poplin Bowling Shirt With Vgold - 8V0AA1134WW0BO

Valentino

Cotton Poplin Bowling Shirt With Vgold

3,168.00 ILS 3,585.00 ILS

15% Off

Reversible Zip Jacket In Cotton

Gucci

Reversible Zip Jacket In Cotton

9,508.00 ILS 10,705.00 ILS

12% Off

MAYFEYR - Gucci - Compact Cotton Zip Jacket - 871672ZAUW71000

Gucci

Compact Cotton Zip Jacket

9,825.00 ILS 11,144.00 ILS

17% Off

MAYFEYR - Gucci - Gg Light Silk Faille Jacket - 871663ZAU1J1000

Gucci

Gg Light Silk Faille Jacket

8,194.00 ILS 9,827.00 ILS

21% Off

MAYFEYR - Gucci - Reversible Zip Jacket In Lightweight Silk Faille - 871661ZAU1J1000

Gucci

Reversible Zip Jacket In Lightweight Silk Faille

9,508.00 ILS 12,071.00 ILS

12% Off

MAYFEYR - Burberry - Gabardine Parka With Faded Check Print - 8126118B7349

Burberry

Gabardine Parka With Faded Check Print

8,267.00 ILS 9,389.00 ILS

21% Off

MAYFEYR - Ferragamo - Wool And Cashmere Jacket - 795727003

Ferragamo

Wool And Cashmere Jacket

9,532.00 ILS 11,998.00 ILS

12% Off

MAYFEYR - Ferragamo - Gancini Document Holder - 795617001

Ferragamo

Gancini Document Holder

4,121.00 ILS 4,658.00 ILS

38% Off

MAYFEYR - - Linen And Mohair Suit - 50561830404

Hugo

Linen And Mohair Suit

2,071.00 ILS 3,366.00 ILS

16% Off

Off-White

Varsity Star Logo Jacket

8,996.00 ILS 10,705.00 ILS

16% Off

Off-White

Varsity Star Logo Jacket

8,974.00 ILS 10,705.00 ILS

19% Off

MAYFEYR - Off-White - Washed Denim Bomber Jacket - 44XEH05OS26F0010010001

Off-White

Washed Denim Bomber Jacket

4,143.00 ILS 5,121.00 ILS

11% Off

MAYFEYR - Off-White - Half Arrow Skate Denim Jacket - 44MYE09QS26D0024004000

Off-White

Half Arrow Skate Denim Jacket

2,878.00 ILS 3,219.00 ILS

12% Off

MAYFEYR - Off-White - Diag Military Overshirt In Denim - 44MYD05VS26D0030200020

Off-White

Diag Military Overshirt In Denim

3,122.00 ILS 3,536.00 ILS

21% Off

Off-White

Star Logo Diagonal Varsity Cardigan

5,072.00 ILS 6,414.00 ILS

20% Off

Off-White

Star Logo Diagonal Varsity Cardigan

4,780.00 ILS 5,975.00 ILS

20% Off

MAYFEYR - Off-White - Script Cotgab Souvenir Varsity Jacket - 44MEH05FC9F00110011001

Off-White

Script Cotgab Souvenir Varsity Jacket

4,363.00 ILS 5,463.00 ILS

16% Off

MAYFEYR - Prada - Collapse Aged Nappa Leather Sneakers - 2EE490FG0002HKDF0002

Prada

Collapse Aged Nappa Leather Sneakers

3,412.00 ILS 4,073.00 ILS

10% Off

MAYFEYR - Sacai - Cotton Blend And Twill Hoodie - 2604136M233

Sacai

Cotton Blend And Twill Hoodie

3,609.00 ILS 4,024.00 ILS

12% Off

MAYFEYR - Sacai - Chusen Dyed Cardigan - 2604132M020

Sacai

Chusen Dyed Cardigan

4,143.00 ILS 4,731.00 ILS

15% Off

MAYFEYR - Sacai - Ribbed Sweater - 2604128M233

Sacai

5,219.00 ILS 6,145.00 ILS

19% Off

MAYFEYR - Sacai - Hooded Flannel Jacket - 2604083M001

Sacai

Hooded Flannel Jacket

5,363.00 ILS 6,609.00 ILS

10% Off

MAYFEYR - Sacai - Wool Knit Cardigan With Integrated Scarf - 2604069M605

Sacai

Wool Knit Cardigan With Integrated Scarf

3,609.00 ILS 4,024.00 ILS

16% Off

MAYFEYR - Sacai - Cotton Chino And Nylon Twill Double Jacket - 2604039M001

Sacai

Cotton Chino And Nylon Twill Double Jacket

5,363.00 ILS 6,414.00 ILS

18% Off

MAYFEYR - Sacai - Nylon Ripstop Twill Bomber Jacket - 2604035M045

Sacai

Nylon Ripstop Twill Bomber Jacket

6,167.00 ILS 7,560.00 ILS

13% Off

MAYFEYR - Sacai - Sponge Sweatshirt - 2603949M233

Sacai

Sponge Sweatshirt

3,097.00 ILS 3,561.00 ILS

16% Off

MAYFEYR - Sacai - Cotton Bomber Jacket With Leather Details - 2604031M001

Sacai

Cotton Bomber Jacket With Leather Details

5,363.00 ILS 6,389.00 ILS

17% Off

MAYFEYR - Sacai - Cotton Typewriter Jacket - 2603921M550

Sacai

Cotton Typewriter Jacket

3,536.00 ILS 4,268.00 ILS

19% Off

MAYFEYR - Moschino - Zip Up Bomber Jacket - 242ZZ062652151555

Moschino

Zip Up Bomber Jacket

4,317.00 ILS 5,341.00 ILS

12% Off

MAYFEYR - Vivienne Westwood - Rafael Jacket - 2301002YW01IOK410

Vivienne Westwood

4,143.00 ILS 4,707.00 ILS

12% Off

MAYFEYR - Canada Goose - Macmillan Parka Jacket - 2080M9431

Macmillan Parka Jacket

5,292.00 ILS 5,975.00 ILS

12% Off

MAYFEYR - Versace - Greca Incrocio Sweater - 10267971A190571B000

Versace

Greca Incrocio Sweater

4,875.00 ILS 5,560.00 ILS

15% Off

MAYFEYR - Bottega Veneta - Technical Wool Trench Coat - 875181V6NL01010

Technical Wool Trench Coat

17,067.00 ILS 19,996.00 ILS

10% Off

MAYFEYR - Bottega Veneta - Midnight Blue Cotton Gabardine Jacket - 874709V6CK04071

Midnight Blue Cotton Gabardine Jacket

10,461.00 ILS 11,656.00 ILS

18% Off

MAYFEYR - Veilance - Sorin Jacket - X000009944BLACK

Veilance

6,219.00 ILS 7,560.00 ILS

16% Off

MAYFEYR - Tagliatore - Dark Brown New York Double Breasted Suit - 2SNY10BNT070001M1151

Tagliatore

Dark Brown New York Double Breasted Suit

2,951.00 ILS 3,463.00 ILS

17% Off

MAYFEYR - GIORGIO ARMANI - Double Breasted Trench Coat In Deep Lichen Green - GM004524TE23790U7068

Double Breasted Trench Coat In Deep Lichen Green

10,483.00 ILS 12,705.00 ILS

21% Off

MAYFEYR - Golden Goose - Leather Bomber Jacket - GMP02502P00228855381

Leather Bomber Jacket

6,609.00 ILS 8,316.00 ILS

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