In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

13% Off

MAYFEYR - Herno - Long Down Jacket With Hood - PI003ULEM0212456Z9406

Herno

Long Down Jacket With Hood

3,800.00 ILS 4,388.00 ILS

26% Off

MAYFEYR - Tagliatore - Vesuvio Formal Suit - 2SVS22B01AI190048M1236

Tagliatore

Vesuvio Formal Suit

4,140.00 ILS 5,609.00 ILS

12% Off

MAYFEYR - Brunello Cucinelli - Cotton Trousers - M280NS1050C6007

Brunello Cucinelli

Cotton Trousers

3,430.00 ILS 3,898.00 ILS

21% Off

MAYFEYR - Brunello Cucinelli - Cashmere Cable Knit Crew Neck Sweater - M22707200CO312

Brunello Cucinelli

Cashmere Cable Knit Crew Neck Sweater

8,578.00 ILS 10,811.00 ILS

23% Off

MAYFEYR - Brunello Cucinelli - Cashmere Cardigan - M22700506CNH22

Brunello Cucinelli

Cashmere Cardigan

10,367.00 ILS 13,410.00 ILS

14% Off

MAYFEYR - Bottega Veneta - Coat Sepia Brown - A007ENV6ZF02201

Coat Sepia Brown

12,966.00 ILS 15,077.00 ILS

10% Off

MAYFEYR - Bottega Veneta - Patch Leather Sweater - A006Y4V7BE04170

Patch Leather Sweater

9,068.00 ILS 10,027.00 ILS

15% Off

MAYFEYR - Peuterey - Navy Coat - PEU540901181976215

Peuterey

1,690.00 ILS 1,986.00 ILS

11% Off

MAYFEYR - Tom Ford - Soft Grain Leather Smart Vanity Case - Y0356LCL213SNAA

Tom Ford

Soft Grain Leather Smart Vanity Case

3,653.00 ILS 4,119.00 ILS

14% Off

MAYFEYR - Bottega Veneta - Lambskin Vest - 871345V70W01010

21,203.00 ILS 24,686.00 ILS

12% Off

MAYFEYR - Fendi - Calfskin Phone Holder Handbag - 7VA703B138F0QA1

Fendi

Calfskin Phone Camera Case - Black

6,617.00 ILS 7,526.00 ILS

MAYFEYR - Prada - Navy Blue Cashmere Sweater - UMB674S23216ZJF0021

Prada

Navy Blue Cashmere Sweater

5,636.00 ILS

12% Off

MAYFEYR - Ferragamo - Hug Buckle Utility Shoulder Bag - 797412001

Ferragamo

Medium Calfskin Shoulder Bag - Black

7,330.00 ILS 8,311.00 ILS

35% Off

MAYFEYR - Prada - Caramel Suede Pant - UPP284SOOO16NLF0046

Prada

Caramel Suede Pant

11,029.00 ILS 16,989.00 ILS

MAYFEYR - Prada - Sand Linen Pant - UP0351SOOO19VMF0036

Prada

Sand Linen Pant

5,614.00 ILS

15% Off

MAYFEYR - Prada - Grey Wool Pant - UP0284SAAO15JYF0480

Prada

4,830.00 ILS 5,271.00 ILS

11% Off

MAYFEYR - Prada - Black Cashmere Scarf - UMS418S21210QFF0002

Prada

Black Cashmere Scarf

3,898.00 ILS 4,388.00 ILS

3% Off

MAYFEYR - Fendi - Boxer Ny Zucca Checkers - FXB134B069F0ZA0

Fendi

Boxer Ny Zucca Checkers

2,991.00 ILS 3,016.00 ILS

MAYFEYR - Prada - Black Cashmere Sweater - UMB424S22211LMF0002

Prada

Black Cashmere Sweater

6,862.00 ILS

43% Off

MAYFEYR - Prada - Melange Sand Cashmere Blazer - UGM250SOOO1YEFF0627

Prada

Melange Sand Cashmere Blazer

8,823.00 ILS 15,420.00 ILS

25% Off

MAYFEYR - Prada - Printed Satin Shirt - UCS524SOOO17OYF0076

Prada

Printed Satin Shirt

5,391.00 ILS 7,183.00 ILS

6% Off

MAYFEYR - Jacquemus - La Blouse Marino - TOM00546AW00539510

JACQUEMUS

La Blouse Marino

2,106.00 ILS 2,207.00 ILS

1% Off

MAYFEYR - Tom Ford - Silk Trousers - T4H202200028

Tom Ford

3,138.00 ILS 2,967.00 ILS

MAYFEYR - Dries Van Noten - Mud Cotton Blend Pablo Bermuda Shorts - 2610209213313606

Dries Van Noten

Mud Cotton Blend Pablo Bermuda Shorts

2,425.00 ILS

26% Off

MAYFEYR - Prada - Army Green Mohair Blend Bermuda Shorts - SPH535SOOO12I1F0161

Prada

Army Green Mohair Blend Bermuda Shorts

5,859.00 ILS 7,869.00 ILS

22% Off

MAYFEYR - Prada - Graphite Wool Cargo Pant - SPH407SOOO15JYF0480

Prada

Graphite Wool Cargo Pant

7,281.00 ILS 8,727.00 ILS

8% Off

MAYFEYR - Ferragamo - Gancio Ribbed Wool Cashmere Knit - 145994798235NEWNAVY

Ferragamo

Gancio Ribbed Wool Cashmere Knit

5,296.00 ILS 5,786.00 ILS

4% Off

MAYFEYR - Prada - Black Stretch Polyester Pant - SPE12S20211QLF0002

Prada

Black Stretch Polyester Pant

3,408.00 ILS 3,408.00 ILS

17% Off

MAYFEYR - Maison Margiela - Long Sleeved Shirt - S50DT0063S43001100

Maison Margiela

Long Sleeved Shirt

2,400.00 ILS 2,893.00 ILS

19% Off

MAYFEYR - Prada - Navy Blue Re Nylon Jacket - SGD071SOOO1WQ9F0ABM

Prada

Navy Blue Re Nylon Jacket

7,036.00 ILS 8,727.00 ILS

9% Off

MAYFEYR - Prada - Navy Blue Re Nylon Down Jacket - SGC922SOOO11C9F0SVF

Prada

Navy Blue Re Nylon Down Jacket

9,068.00 ILS 9,708.00 ILS

4% Off

MAYFEYR - Loewe - Zip Up Jacket - H526Y02WESLIGHTYELLOW

Loewe

7,083.00 ILS 6,913.00 ILS

35% Off

MAYFEYR - Maison Margiela - Crewneck Sweater - S67HL0010M13031805M

Maison Margiela

Crewneck Sweater

3,629.00 ILS 5,590.00 ILS

MAYFEYR - Dries Van Noten - Printed Viscose Carltone Shirt - 2610207423082508

Dries Van Noten

Printed Viscose Carltone Shirt

2,351.00 ILS

11% Off

MAYFEYR - Off-White - Bookish Padded Denim Jacket - OMYE09SF26DEN00240400

Off-White

Bookish Padded Denim Jacket

3,675.00 ILS 4,143.00 ILS

24% Off

MAYFEYR - Brunello Cucinelli - Single Breasted Wool Blazer - MV4367BTDC011

Brunello Cucinelli

Single Breasted Wool Blazer

12,231.00 ILS 16,106.00 ILS

12% Off

MAYFEYR - Stone Island - Padded Cotton And Wool Blend Jacket - L2S154100043S0455V0094

Padded Cotton And Wool Blend Jacket

4,781.00 ILS 5,418.00 ILS

9% Off

MAYFEYR - Sealup - Jackets And Coats - 50092759191

Sealup

Jackets And Coats

4,411.00 ILS 4,854.00 ILS

12% Off

MAYFEYR - Emporio Armani - Coats Black - EM007247AF29263UC001

3,849.00 ILS 4,388.00 ILS

24% Off

MAYFEYR - Brunello Cucinelli - Wool Silk And Cashmere Cardigan - MNX506106C9756

Brunello Cucinelli

Wool Silk And Cashmere Cardigan

12,476.00 ILS 16,523.00 ILS

12% Off

MAYFEYR - Emporio Armani - Coats Multicolor - EM007158AF29189F0001

Coats Multicolor

3,531.00 ILS 4,021.00 ILS

23% Off

MAYFEYR - Emporio Armani - Wool Double Breasted Coat - EM007140TE23208F8007

Wool Double Breasted Coat

7,377.00 ILS 9,610.00 ILS

22% Off

MAYFEYR - Brunello Cucinelli - Cashmere Milano Stitch Polo Sweater With Zip - M22700505CUT04

Brunello Cucinelli

Cashmere Milano Stitch Polo Sweater With Zip

9,804.00 ILS 12,552.00 ILS

23% Off

MAYFEYR - Brunello Cucinelli - Double Knit Cashmere Pants With Zips - M2219209GCN841

Brunello Cucinelli

Double Knit Cashmere Pants With Zips

11,274.00 ILS 14,635.00 ILS

10% Off

MAYFEYR - Valentino - Tailored Silk Shirt - 9V3ABP16BHV4H3

Valentino

Tailored Silk Shirt

5,026.00 ILS 5,590.00 ILS

19% Off

MAYFEYR - Dolce & Gabbana - Chevron Wool Blend Single Breasted Coat - G052VTFC3CXS8180

Dolce & Gabbana

Chevron Wool Blend Single Breasted Coat

12,010.00 ILS 14,880.00 ILS

18% Off

MAYFEYR - Emporio Armani - Jackets Beige - EM000268TE23209F1053

4,901.00 ILS 6,006.00 ILS

MAYFEYR - Loewe - Zip Up Jacket - H526Y02WFGBEIGE

Loewe

6,127.00 ILS

22% Off

MAYFEYR - Valentino - Caban V Detail X Coat - 9V0CJH49BP2080

Valentino

Caban V Detail X Coat

8,776.00 ILS 11,252.00 ILS

11% Off

MAYFEYR - Marni - Jackets - JUMU0223QUUTN94300N41

Marni

5,391.00 ILS 6,006.00 ILS

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