In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

5% Off

MAYFEYR - Brunello Cucinelli - Lace Up Suede Sneakers - MZUGNIA357CBJ62

Brunello Cucinelli

Lace Up Suede Sneakers

$2,636.00 NZD $2,782.00 NZD

2% Off

MAYFEYR - Brunello Cucinelli - Techno Cotton Knit Sneakers Runners - MZUEHRO342CZA67

Brunello Cucinelli

Techno Cotton Knit Sneakers Runners

$2,636.00 NZD $2,655.00 NZD

4% Off

MAYFEYR - Brunello Cucinelli - Techno Cotton Knit Sneakers Runners - MZUAUFO340CBM68

Brunello Cucinelli

Techno Cotton Knit Sneakers Runners

$2,781.00 NZD $2,896.00 NZD

12% Off

MAYFEYR - Brunello Cucinelli - Lace Up Ankle Boots - MZUATMR674C9843

Brunello Cucinelli

Lace Up Ankle Boots

$3,557.00 NZD $4,052.00 NZD

13% Off

Lace Up Ankle Boots

Brunello Cucinelli

Lace Up Ankle Boots

$3,176.00 NZD $3,671.00 NZD

27% Off

MAYFEYR - Brunello Cucinelli - Double Face Cashmere Jacket - MY4799802C001

Brunello Cucinelli

Double Face Cashmere Jacket

$13,526.00 NZD $18,480.00 NZD

26% Off

MAYFEYR - Brunello Cucinelli - Double Breasted Corduroy Jacket - MY4997BBDHC2930

Brunello Cucinelli

Double Breasted Corduroy Jacket

$7,811.00 NZD $10,377.00 NZD

4% Off

Cotton Shirt

Brunello Cucinelli

$1,302.00 NZD $1,169.00 NZD

28% Off

MAYFEYR - Brunello Cucinelli - Virgin Wool Coat - MV4679155CEE46

Brunello Cucinelli

Virgin Wool Coat

$9,780.00 NZD $13,666.00 NZD

29% Off

MAYFEYR - Brunello Cucinelli - Double Breasted Wool Coat - MV4679141CJC20

Brunello Cucinelli

Double Breasted Wool Coat

$11,431.00 NZD $16,206.00 NZD

29% Off

MAYFEYR - Brunello Cucinelli - Double Breasted Wool Coat - MV4677029CCF64

Brunello Cucinelli

Double Breasted Wool Coat

$9,526.00 NZD $13,412.00 NZD

28% Off

MAYFEYR - Brunello Cucinelli - Wool Zip Jacket With High Collar - MV4676379C014

Brunello Cucinelli

Wool Zip Jacket With High Collar

$6,019.00 NZD $8,357.00 NZD

26% Off

MAYFEYR - Brunello Cucinelli - Cashmere Jacket - MV4216550CMP27

Brunello Cucinelli

Cashmere Jacket

$8,446.00 NZD $11,393.00 NZD

20% Off

MAYFEYR - Thom Browne - Typewriter Cloth Utility Chino Shorts - MTU352WF0576415

Thom Browne

Typewriter Cloth Utility Chino Shorts

$1,334.00 NZD $1,664.00 NZD

27% Off

V Neck Button Cardigan

Brunello Cucinelli

V Neck Button Cardigan

$5,943.00 NZD $8,103.00 NZD

25% Off

MAYFEYR - Brunello Cucinelli - Cashmere Jacket - MT4016265CLL28

Brunello Cucinelli

Cashmere Jacket

$8,700.00 NZD $11,647.00 NZD

12% Off

MAYFEYR - Casablanca - Tennis Boucle Shorts - MSP26KW121601WHITE

Casablanca

Tennis Boucle Shorts

$997.00 NZD $1,131.00 NZD

0% Off

MAYFEYR - Bally - Plume Suede Loafers - MSF0M5SU205U858

Bally

Plume Suede Loafers

$1,747.00 NZD $1,753.00 NZD

20% Off

MAYFEYR - Etro - Single Breasted Arnica Jacquard Jacket - MRKH0006AQ12YB0065

Etro

Single Breasted Arnica Jacquard Jacket

$2,731.00 NZD $3,417.00 NZD

9% Off

MAYFEYR - Etro - Roma Stretch Cotton Corduroy Pants - MRED003399TU5O4B0076

Etro

Roma Stretch Cotton Corduroy Pants

$1,493.00 NZD $1,639.00 NZD

21% Off

MAYFEYR - Brunello Cucinelli - Lightweight Denim Shirt - MR6830621C003

Brunello Cucinelli

Lightweight Denim Shirt

$1,398.00 NZD $1,728.00 NZD

26% Off

MAYFEYR - Brunello Cucinelli - Moulin Cashmere Knit Polo - MQS203805CVO32

Brunello Cucinelli

Moulin Cashmere Knit Polo

$4,406.00 NZD $5,944.00 NZD

12% Off

MAYFEYR - Casablanca - Hotel Crest Shorts - MPF26TR39901MULTI

Casablanca

Hotel Crest Shorts

$1,549.00 NZD $1,753.00 NZD

11% Off

Merino Wool Sweatpants

Casablanca

Merino Wool Sweatpants

$1,398.00 NZD $1,563.00 NZD

11% Off

Merino Wool Sports Jacket

Casablanca

Merino Wool Sports Jacket

$1,398.00 NZD $1,563.00 NZD

3% Off

MAYFEYR - Casablanca - Boucl Tennis Shorts - MPF26KW144101WHITE

Casablanca

Boucl Tennis Shorts

$1,093.00 NZD $1,131.00 NZD

13% Off

MAYFEYR - Casablanca - Palm Tree Hoodie - MPF26KW143001MULTI

Casablanca

Palm Tree Hoodie

$1,588.00 NZD $1,829.00 NZD

27% Off

MAYFEYR - Brunello Cucinelli - Padded Vest - MPCLF2098CYX41

Brunello Cucinelli

$10,859.00 NZD $14,936.00 NZD

7% Off

MAYFEYR - - Cotton Pants - PA0358HAB2H09H30BU

Isabel Marant Etoile

$1,029.00 NZD $1,105.00 NZD

29% Off

MAYFEYR - Brunello Cucinelli - English Knit Jacket - MPCLF2053CWK69

Brunello Cucinelli

English Knit Jacket

$11,685.00 NZD $16,460.00 NZD

29% Off

MAYFEYR - Brunello Cucinelli - Suede Jacket - MPCLF1955CVF33

Brunello Cucinelli

$11,177.00 NZD $15,698.00 NZD

20% Off

MAYFEYR - - Carhartt Work Pants - WQP911S261BLACK

Carhartt Work Pants

$959.00 NZD $1,194.00 NZD

29% Off

MAYFEYR - - 5 Pocket Workwear Wide Leg Jeans - WQP210S261INDIGO

5 Pocket Workwear Wide Leg Jeans

$1,398.00 NZD $1,982.00 NZD

34% Off

MAYFEYR - - Levis Type 2 Overshirt Jacket - WQJ211S261GRYPNKWHT

Levis Type 2 Overshirt Jacket

$1,747.00 NZD $2,655.00 NZD

33% Off

MAYFEYR - - Junya Watanabe X Filson Overshirt Jacket - WQJ916S261BLACKXGRAY

Junya Watanabe X Filson Overshirt Jacket

$1,525.00 NZD $2,261.00 NZD

35% Off

MAYFEYR - - X Levis Lightweight Jacket - WQJ202S261NAVYBEIGE

X Levis Lightweight Jacket

$2,604.00 NZD $3,976.00 NZD

30% Off

MAYFEYR - - Casual Floral Shirt - WQB013S261WHRDPRPLBLU

Casual Floral Shirt

$1,302.00 NZD $1,855.00 NZD

17% Off

MAYFEYR - - Sleeveless Wool Jacket - WPV002W251BEIGEXBRNX

Sleeveless Wool Jacket

$2,001.00 NZD $2,414.00 NZD

26% Off

MAYFEYR - Brunello Cucinelli - Wool Silk And Cashmere Turtleneck Sweater - MNX506103C9763

Brunello Cucinelli

Wool Silk And Cashmere Turtleneck Sweater

$5,321.00 NZD $7,214.00 NZD

5% Off

MAYFEYR - - Junya Watanabe X Carhartt Wip Pants - WPP011W252BEIGE

Junya Watanabe X Carhartt Wip Pants

$1,137.00 NZD $1,194.00 NZD

24% Off

MAYFEYR - - Cotton And Nylon Bomber Jacket - WPJ902W251KHAKI

Cotton And Nylon Bomber Jacket

$3,303.00 NZD $4,319.00 NZD

15% Off

MAYFEYR - - Lightweight Cotton Jacket - WPJ029W251BEIGE

Lightweight Cotton Jacket

$1,683.00 NZD $1,982.00 NZD

21% Off

MAYFEYR - - Lightweight Check Jacket - WPJ024W251BGEBLKREDX

Lightweight Check Jacket

$2,795.00 NZD $3,544.00 NZD

14% Off

MAYFEYR - - Cotton Striped Shirt - WPB015W251WHNVXWHBLU

Cotton Striped Shirt

$1,620.00 NZD $1,880.00 NZD

20% Off

MAYFEYR - Brunello Cucinelli - Cotton Zip Sweatshirt - MM8319072GC1265

Brunello Cucinelli

Cotton Zip Sweatshirt

$2,223.00 NZD $2,782.00 NZD

11% Off

MAYFEYR - - Check Shirt With Quilted Inserts - WPB012W251SAXNVWHXOR

Check Shirt With Quilted Inserts

$1,429.00 NZD $1,601.00 NZD

17% Off

MAYFEYR - - Check Overshirt Jacket - WPB001W251OFWHTBRNXBE

Check Overshirt Jacket

$2,001.00 NZD $2,414.00 NZD

17% Off

MAYFEYR - Brunello Cucinelli - Melange Fabric T Shirt - MM8263391GCT924

Brunello Cucinelli

Melange Fabric T Shirt

$1,683.00 NZD $2,020.00 NZD

19% Off

MAYFEYR - Brunello Cucinelli - Cotton Drawstring Shorts - MM8263389GCT924

Brunello Cucinelli

Cotton Drawstring Shorts

$1,980.00 NZD $2,452.00 NZD

31% Off

MAYFEYR - Tagliatore - Long Shearling Coat - WILSONCHI2509BLU

Tagliatore

Long Shearling Coat

$3,239.00 NZD $4,674.00 NZD

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