In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

New Arrival! 16% Off

Brunello Cucinelli

Cashmere Jacket

$5,955.00 NZD $7,086.00 NZD

New Arrival! 14% Off

Brunello Cucinelli

Waterproof Jacket

$5,905.00 NZD $6,887.00 NZD

New Arrival! 3% Off

Saint Laurent

Cotton Jersey T-Shirt With Embroidered Logo

$994.00 NZD $1,020.00 NZD

New Arrival! 8% Off

Prada

C-Neck Knit In Cotton

$2,114.00 NZD $2,288.00 NZD

New Arrival! 23% Off

Brunello Cucinelli

Elasticated Hem Jacket

$9,248.00 NZD $11,972.00 NZD

New Arrival! 9% Off

Prada

Virgin Wool Sweater

$2,549.00 NZD $2,810.00 NZD

New Arrival! 12% Off

Brunello Cucinelli

Cashmere Down Jacket

$10,443.00 NZD $11,885.00 NZD

New Arrival! 1% Off

Fendi

Cotton T-Shirt With Embroidered Logo

$1,337.00 NZD $1,355.00 NZD

New Arrival! 17% Off

Brunello Cucinelli

Worn-Effect Jeans

$1,741.00 NZD $2,089.00 NZD

New Arrival! 19% Off

Thom Browne

Knitted Polo Shirt

$2,083.00 NZD $2,561.00 NZD

New Arrival! 2% Off

Dolce & Gabbana

Cotton T-Shirt With Regular Fit

$1,007.00 NZD $1,032.00 NZD

New Arrival! 18% Off

Versace

Cotton Shirt

$2,052.00 NZD $2,499.00 NZD

New Arrival! 3% Off

Tom Ford

Swim Shorts In Polyester

$846.00 NZD $871.00 NZD

New Arrival! 2% Off

Dolce & Gabbana

Cotton T-Shirt With Logo

$1,007.00 NZD $1,032.00 NZD

New Arrival! 8% Off

Balenciaga

Messy Spray Hoodie

$2,114.00 NZD $2,288.00 NZD

New Arrival! 5% Off

Casablanca

Crochet Shirt

$877.00 NZD $920.00 NZD

New Arrival! 7% Off

Prada

Printed Cotton Bowling Shirt

$2,510.00 NZD $2,710.00 NZD

New Arrival! 9% Off

Valentino

Shirt With An All-Over Papier Floral

$1,492.00 NZD $1,641.00 NZD

New Arrival! 4% Off

Thom Browne

Zipped Bomber Jacket

$4,041.00 NZD $4,215.00 NZD

New Arrival! 24% Off

Brunello Cucinelli

Lightweight Denim Pants With Drawstring And Double Pleats

$1,834.00 NZD $2,288.00 NZD

New Arrival! 9% Off

Valentino

Cotton Jersey Crewneck Sweatshirt

$1,492.00 NZD $1,641.00 NZD

New Arrival! 15% Off

Herno

Ripstop Parka With Tropical Pattern

$1,430.00 NZD $1,691.00 NZD

New Arrival! 4% Off

Burberry

Check Wool Polo

$1,585.00 NZD $1,654.00 NZD

New Arrival! 21% Off

Brunello Cucinelli

Cotton Sweater With A High Neckline

$1,896.00 NZD $2,400.00 NZD

New Arrival! 20% Off

Balenciaga

Icon Lightweight Jacket

$3,668.00 NZD $4,588.00 NZD

New Arrival! 7% Off

Prada

Virgin Wool T-Shirt

$1,927.00 NZD $2,076.00 NZD

New Arrival! 6% Off

Sacai

Cotton Typewriter Jacket

$1,958.00 NZD $2,076.00 NZD

New Arrival! 10% Off

Brunello Cucinelli

English Knit Jacket

$12,245.00 NZD $13,563.00 NZD

New Arrival! 5% Off

Fendi

Crew-Neck Knit

$2,362.00 NZD $2,499.00 NZD

New Arrival! 7% Off

Prada

Cotton Shirt With Floral Print

$2,510.00 NZD $2,710.00 NZD

New Arrival! 28% Off

Brunello Cucinelli

Linen And Cotton Crewneck T-Shirt

$1,277.00 NZD $1,667.00 NZD

New Arrival! 23% Off

Brunello Cucinelli

Single-Breasted Suit With Peak Lapels

$6,278.00 NZD $8,168.00 NZD

New Arrival! 2% Off

Dolce & Gabbana

Cotton Piqué Polo

$1,007.00 NZD $1,032.00 NZD

New Arrival! 18% Off

Marni

Pleated Pants With An Elasticated Waistband

$1,523.00 NZD $1,865.00 NZD

New Arrival! 7% Off

Prada

Wool Pants

$1,927.00 NZD $2,076.00 NZD

New Arrival! 7% Off

Stone Island

Cotton Pants

$964.00 NZD $1,032.00 NZD

New Arrival! 3% Off

Burberry

Sidcot Cargo Pants

$1,617.00 NZD $1,666.00 NZD

New Arrival! 2% Off

Balenciaga

Wide-Leg Denim Jeans

$2,238.00 NZD $2,288.00 NZD

New Arrival! 12% Off

Dolce & Gabbana

Pinstriped Pants

$1,648.00 NZD $1,865.00 NZD

New Arrival! 12% Off

Brunello Cucinelli

Cotton T-Shirt

$1,281.00 NZD $1,455.00 NZD

New Arrival! 7% Off

Burberry

Wool Check Sweater

$1,927.00 NZD $2,076.00 NZD

New Arrival! 8% Off

Amiri

Drawstring Denim Shorts

$1,244.00 NZD $1,355.00 NZD

New Arrival! 12% Off

Casablanca

Cuban Shirt With Graphic Print

$1,461.00 NZD $1,654.00 NZD

New Arrival! 18% Off

Brunello Cucinelli

Nylon Hooded Jacket

$8,019.00 NZD $9,809.00 NZD

New Arrival! 12% Off

Dolce & Gabbana

Poplin Pants

$1,834.00 NZD $2,076.00 NZD

New Arrival! 12% Off

Brunello Cucinelli

Monochrome Hoodie

$2,393.00 NZD $2,710.00 NZD

New Arrival! 15% Off

Thom Browne

Intarsia Cable-Knit V-Neck Sweater

$2,300.00 NZD $2,400.00 NZD

New Arrival! 12% Off

Dolce & Gabbana

Vanity Pants In Striped Froissé Fabric

$1,648.00 NZD $1,865.00 NZD

New Arrival! 29% Off

Brunello Cucinelli

Ribbed Cardigan

$2,750.00 NZD $3,861.00 NZD

New Arrival! 18% Off

Brunello Cucinelli

Garment-Dyed Denim Pants

$1,492.00 NZD $1,815.00 NZD

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In Soft Focus : Relaxed fits, Luxury Feels

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