In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

7% Off

MAYFEYR - Acne Studios - Shirts Blue - CB0124863

$1,184.00 NZD $1,276.00 NZD

12% Off

MAYFEYR - Emporio Armani - Trousers Blue - EM005365AF24469UB118

$749.00 NZD $847.00 NZD

24% Off

MAYFEYR - Jacob Cohen - Jeans Clear Blue - JULQL004030T606AB1300D

Jacob Cohen

Jeans Clear Blue

$1,503.00 NZD $1,987.00 NZD

10% Off

MAYFEYR - C.P.Company - Coats Blue - 20CMOS056A005904G888

C.P.Company

$890.00 NZD $994.00 NZD

26% Off

MAYFEYR - Sacai - Sweaters Black - 26-03948M001

Sacai

$1,656.00 NZD $2,232.00 NZD

10% Off

MAYFEYR - Junya Watanabe - T-Shirts And Polos Beige - WQT0070511

T-Shirts And Polos Beige

$871.00 NZD $969.00 NZD

5% Off

Jackets Brown

$1,901.00 NZD $1,938.00 NZD

32% Off

MAYFEYR - John Lobb - Flat Shoes Blue - B0222FL5A

John Lobb

Flat Shoes Blue

$1,733.00 NZD $2,220.00 NZD

9% Off

MAYFEYR - Emporio Armani - Clear Blue Sweaters - EM004623AF24414U9170

Clear Blue Sweaters

$712.00 NZD $785.00 NZD

25% Off

MAYFEYR - Boglioli - Jackets Brown - N2902ESB60090460

Boglioli

$1,564.00 NZD $2,073.00 NZD

17% Off

MAYFEYR - Golden Goose - Coats Green - GUP02540P00232435957

$2,219.00 NZD $2,674.00 NZD

11% Off

MAYFEYR - Tod's - Flat Shoes Blue - XXM79K0JL60HR0U801

Tod's

Flat Shoes Blue

$1,779.00 NZD $1,999.00 NZD

13% Off

T-Shirts And Polos White

Maison Margiela

T-Shirts And Polos White

$1,166.00 NZD $1,116.00 NZD

7% Off

Sneakers

Brunello Cucinelli

$2,281.00 NZD $2,453.00 NZD

35% Off

MAYFEYR - Emporio Armani - Suit Black - EM000470TE19183UC001

$2,760.00 NZD $4,219.00 NZD

20% Off

Jeans Clear Blue

Maison Margiela

Jeans Clear Blue

$1,901.00 NZD $2,269.00 NZD

3% Off

MAYFEYR - Emporio Armani - Capsule Shirts Brown - EM005464AF22051U6128

Capsule Shirts Brown

$663.00 NZD $687.00 NZD

11% Off

MAYFEYR - Lemaire - Shorts Beige - PA1300LD1054201

Lemaire

$969.00 NZD $1,092.00 NZD

4% Off

MAYFEYR - Jacob Cohen - Jeans Blue - JUMQE004054S3756TRW62

Jacob Cohen

$755.00 NZD $785.00 NZD

21% Off

MAYFEYR - Gucci - Flat Shoes Beige - 852065AAFRR9550

Gucci

Flat Shoes Beige

$1,748.00 NZD $2,220.00 NZD

21% Off

MAYFEYR - Tom Ford - Black Belt - TB224LCL504S1N001

Tom Ford

$1,227.00 NZD $1,558.00 NZD

Sneakers

Brunello Cucinelli

$2,331.00 NZD

5% Off

MAYFEYR - Ferragamo - Flat Shoes Brown - 02A374789430001

Ferragamo

Flat Shoes Brown

$1,693.00 NZD $1,779.00 NZD

24% Off

MAYFEYR - Boglioli - Jackets Blue - N4302ESB47010780

Boglioli

$1,595.00 NZD $2,110.00 NZD

7% Off

MAYFEYR - Emporio Armani - Shorts Blue - EM000598TE10410UB094

$730.00 NZD $785.00 NZD

10% Off

MAYFEYR - Golden Goose - Light Grey Sweater - GUP02711P00241260665

Light Grey Sweater

$1,074.00 NZD $1,190.00 NZD

4% Off

MAYFEYR - Emporio Armani - Capsule Coats - EM005536TE20387U6266

$1,147.00 NZD $1,190.00 NZD

5% Off

MAYFEYR - Ferragamo - Flat Shoes Beige - 02A374789131004

Ferragamo

Flat Shoes Beige

$1,693.00 NZD $1,779.00 NZD

21% Off

MAYFEYR - Jacquemus - Jackets Beige - JAM00105AW00738150

Jacquemus

$1,411.00 NZD $1,779.00 NZD

10% Off

T-Shirts And Polos White

Maison Margiela

T-Shirts And Polos White

$945.00 NZD $945.00 NZD

25% Off

MAYFEYR - Emporio Armani - Jackets Brown - EM000070TE10410O6002

$1,172.00 NZD $1,570.00 NZD

13% Off

MAYFEYR - Herno - Jackets Dove Grey - PC0007ULE12456Z2600

Herno

Jackets Dove Grey

$939.00 NZD $1,080.00 NZD

7% Off

MAYFEYR - John Lobb - Flat Shoes Beige - B0822LL6J

John Lobb

Flat Shoes Beige

$2,159.00 NZD $2,331.00 NZD

22% Off

MAYFEYR - Sacai - Coats Black - 26-03928M001

Sacai

$2,423.00 NZD $3,091.00 NZD

8% Off

MAYFEYR - C.P.Company - Coats Green - 20CMOS710A005904G610

C.P.Company

$816.00 NZD $883.00 NZD

7% Off

MAYFEYR - Emporio Armani - Coats Dove Grey - EM004952AF15384U8049

Coats Dove Grey

$730.00 NZD $785.00 NZD

10% Off

MAYFEYR - C.P.Company - Coats Black - 20CMOS056A005904G999

C.P.Company

$890.00 NZD $994.00 NZD

17% Off

MAYFEYR - Emporio Armani - Jackets Blue - EM005789AF23435UB118

$853.00 NZD $1,031.00 NZD

8% Off

Jeans Black

Mm6 Maison Margiela

$847.00 NZD $920.00 NZD

17% Off

MAYFEYR - Bao Bao Issey Miyake - Jackets Black - HP66JC21118

Bao Bao Issey Miyake

$1,717.00 NZD $2,061.00 NZD

7% Off

MAYFEYR - Emporio Armani - Coats Black - EM004952AF15384UC001

$730.00 NZD $785.00 NZD

4% Off

MAYFEYR - Emporio Armani - Capsule Shirts Blue - EM005495AF25156MB001

Capsule Shirts Blue

$650.00 NZD $675.00 NZD

25% Off

MAYFEYR - Emporio Armani - Jackets Blue - EM000070TE10410UB094

$1,172.00 NZD $1,570.00 NZD

22% Off

Men'S Shirt

Prada

$2,453.00 NZD $3,140.00 NZD

29% Off

MAYFEYR - The Row - Knitted Sweater - 1256Y976AZG

The Row

Knitted Sweater

$2,760.00 NZD $3,888.00 NZD

22% Off

Boxer

Gucci

$1,221.00 NZD $1,558.00 NZD

6% Off

MAYFEYR - Jacob Cohen - Trousers White - JUMP0001003S3756TRA46

Jacob Cohen

$761.00 NZD $810.00 NZD

22% Off

Re-Nylon Reversible Jacket

Prada

Re-Nylon Reversible Jacket

$4,231.00 NZD $5,396.00 NZD

7% Off

MAYFEYR - John Lobb - Flat Shoes Black - B0822LLHG

John Lobb

Flat Shoes Black

$2,159.00 NZD $2,331.00 NZD

7% Off

MAYFEYR - Emporio Armani - Shorts White - EM000598TE10410U0006

$730.00 NZD $785.00 NZD

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