In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

New Arrival! 17% Off

Burberry

Wool Check Sweater

£731.00 GBP £885.00 GBP

New Arrival! 17% Off

Amiri

Drawstring Denim Shorts

£477.00 GBP £577.00 GBP

New Arrival! 22% Off

Casablanca

Cuban Shirt With Graphic Print

£554.00 GBP £708.00 GBP

New Arrival! 28% Off

Brunello Cucinelli

Nylon Hooded Jacket

£3,030.00 GBP £4,184.00 GBP

New Arrival! 22% Off

Dolce & Gabbana

Poplin Pants

£692.00 GBP £885.00 GBP

New Arrival! 22% Off

Brunello Cucinelli

Monochrome Hoodie

£904.00 GBP £1,154.00 GBP

New Arrival! 25% Off

Thom Browne

Intarsia Cable-Knit V-Neck Sweater

£877.00 GBP £1,023.00 GBP

New Arrival! 20% Off

Dolce & Gabbana

Vanity Pants In Striped Froissé Fabric

£631.00 GBP £793.00 GBP

New Arrival! 29% Off

Brunello Cucinelli

Ribbed Cardigan

£1,296.00 GBP £1,820.00 GBP

New Arrival! 26% Off

Brunello Cucinelli

Garment-Dyed Denim Pants

£570.00 GBP £769.00 GBP

New Arrival! 26% Off

Brunello Cucinelli

Cotton Jogging Shorts

£546.00 GBP £739.00 GBP

New Arrival! 29% Off

Thom Browne

Cotton Gabardine Pants With Double Pleats

£800.00 GBP £1,131.00 GBP

New Arrival! 20% Off

Givenchy

Cotton Polo With Logo

£485.00 GBP £608.00 GBP

New Arrival! 20% Off

Brunello Cucinelli

Corduroy Drawstring Pants

£712.00 GBP £885.00 GBP

New Arrival! 17% Off

Dolce & Gabbana

Drawstring Shorts

£435.00 GBP £523.00 GBP

New Arrival! 25% Off

Dolce & Gabbana

Pinstripe Wool Shirt

£769.00 GBP £1,023.00 GBP

New Arrival! 25% Off

Saint Laurent

Cassandre Overshirt In Gabardine With Logo

£1,000.00 GBP £1,331.00 GBP

New Arrival! 19% Off

Valentino

Collared Jacket

£1,365.00 GBP £1,692.00 GBP

New Arrival! 22% Off

Dolce & Gabbana

Cotton-Blend Polo Shirt

£692.00 GBP £885.00 GBP

New Arrival! 21% Off

Marni

Fussbett Mules

£643.00 GBP £800.00 GBP

New Arrival! 21% Off

Dolce & Gabbana

Cable-Knit Pullover

£943.00 GBP £1,200.00 GBP

New Arrival! 28% Off

Brunello Cucinelli

Linen And Virgin Wool Chevron Bermuda Shorts

£708.00 GBP £977.00 GBP

New Arrival! 15% Off

Casablanca

Innocence Triangle Hoodie

£358.00 GBP £423.00 GBP

New Arrival! 23% Off

Prada

Re-Nylon Jacket

£1,538.00 GBP £2,000.00 GBP

New Arrival! 19% Off

Thom Browne

Typewriter Cloth Utility Chino Shorts

£473.00 GBP £585.00 GBP

New Arrival! 16% Off

Gucci

Cotton Trousers

£708.00 GBP £846.00 GBP

New Arrival! 30% Off

Dolce & Gabbana

Button-Up Shirt

£1,846.00 GBP £2,623.00 GBP

New Arrival! 16% Off

Dsquared2

Graphic Print Sweatshirt

£293.00 GBP £347.00 GBP

New Arrival! 27% Off

Brunello Cucinelli

Cotton And Linen Shorts

£585.00 GBP £800.00 GBP

New Arrival! 13% Off

Fendi

Cotton Polo

£531.00 GBP £608.00 GBP

New Arrival! 16% Off

Dolce & Gabbana

Striped Poplin Hawaii Shirt

£516.00 GBP £616.00 GBP

New Arrival! 21% Off

Givenchy

Stretch Wool-Blend Cardigan

£1,185.00 GBP £1,508.00 GBP

New Arrival! 17% Off

Fendi

Reversible Denim Jacket

£1,838.00 GBP £2,223.00 GBP

New Arrival! 32% Off

Brunello Cucinelli

Deconstructed Linen And Wool Chevron Jacket

£2,046.00 GBP £3,030.00 GBP

New Arrival! 22% Off

Prada

Re-Nylon Reversible Jacket

£1,515.00 GBP £1,954.00 GBP

New Arrival! 13% Off

Versace

Billy Leather Ankle Boots

£1,192.00 GBP £1,377.00 GBP

New Arrival! 14% Off

Golden Goose

Journey Ortensia Boyfriend Pants

£438.00 GBP £508.00 GBP

New Arrival! 28% Off

Valentino

Mixed Cotton Jacquard Toute La V Jacket

£1,481.00 GBP £2,046.00 GBP

New Arrival! 16% Off

Amiri

Wide-Leg Jeans

£427.00 GBP £508.00 GBP

New Arrival! 19% Off

Valentino

Rockstud Untitled Cotton Shirt

£570.00 GBP £700.00 GBP

New Arrival! 20% Off

Givenchy

Logo T-Shirt

£462.00 GBP £577.00 GBP

New Arrival! 27% Off

Brunello Cucinelli

Wool Down Vest

£2,169.00 GBP £2,976.00 GBP

New Arrival! 20% Off

Brunello Cucinelli

Cotton Denim Shirt

£450.00 GBP £562.00 GBP

New Arrival! 27% Off

Brunello Cucinelli

Denim Jacket

£1,692.00 GBP £2,315.00 GBP

New Arrival! 28% Off

Brunello Cucinelli

Lightweight Denim Pants

£623.00 GBP £862.00 GBP

New Arrival! 21% Off

Dsquared2

Vintage Fade Short & Wide Fit Crewneck

£366.00 GBP £462.00 GBP

New Arrival! 29% Off

Brunello Cucinelli

Waterproof Jacket

£2,077.00 GBP £2,938.00 GBP

New Arrival! 18% Off

Ferragamo

Short-Sleeve Jersey Polo

£431.00 GBP £523.00 GBP

New Arrival! 25% Off

Versace

Distressed Jeans

£527.00 GBP £700.00 GBP

New Arrival! 13% Off

Saint Laurent

Babylone Sandals

£693.00 GBP £793.00 GBP

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In Soft Focus : Relaxed fits, Luxury Feels

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