In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

New Arrival! 22% Off

Brunello Cucinelli

Straight Five-Pocket Jeans In Cotton

£539.00 GBP £693.00 GBP

New Arrival! 38% Off

herno

Padded Jacket

£424.00 GBP £685.00 GBP

New Arrival! 12% Off

Off-White

Half Arrows Skate Hoodie

£331.00 GBP £378.00 GBP

New Arrival! 20% Off

Givenchy

Cotton T-Shirt

£462.00 GBP £578.00 GBP

New Arrival! 18% Off

Herno

Reversible Gilet

£393.00 GBP £462.00 GBP

New Arrival! 16% Off

Dsquared2

Quilted Hooded Bomber Jacket

£735.00 GBP £878.00 GBP

New Arrival! 12% Off

Moschino

Technical Mesh T-Shirt

£351.00 GBP £401.00 GBP

New Arrival! 19% Off

Amiri

Rounded Pocket Shirt

£535.00 GBP £662.00 GBP

New Arrival! 15% Off

Dolce & Gabbana

Drawstring Pocket Shorts

£447.00 GBP £524.00 GBP

New Arrival! 17% Off

Prada

Technical Hooded Blouson

£1,624.00 GBP £1,955.00 GBP

New Arrival! 22% Off

Thom Browne

Classic Sweatpants

£570.00 GBP £731.00 GBP

New Arrival! 11% Off

Brunello Cucinelli

Tassel Loafers

£751.00 GBP £847.00 GBP

New Arrival! 14% Off

Brunello Cucinelli

Deer And Suede Sneakers

£839.00 GBP £978.00 GBP

New Arrival! 27% Off

Brunello Cucinelli

Quilted Vest Jacket

£1,366.00 GBP £1,870.00 GBP

New Arrival! 25% Off

Dsquared2

Teddy Mini Front Jeans

£435.00 GBP £578.00 GBP

New Arrival! 14% Off

Dolce & Gabbana

Round Neck Short Sleeve T-Shirt With D-Ring Detail

£378.00 GBP £439.00 GBP

New Arrival! 24% Off

Brunello Cucinelli

Cotton Pants

£501.00 GBP £639.00 GBP

New Arrival! 26% Off

Dolce & Gabbana

Drawstring Shorts

£762.00 GBP £1,024.00 GBP

New Arrival! 41% Off

Givenchy

Cotton T-Shirt with Logo Patch

£347.00 GBP £585.00 GBP

New Arrival! 10% Off

Prada

Saffiano Criss-Cross Sandals

£593.00 GBP £662.00 GBP

New Arrival! 12% Off

Dolce & Gabbana

Cotton Shirt

£385.00 GBP £439.00 GBP

New Arrival! 28% Off

Brunello Cucinelli

Herringbone Linen And Wool Pants

£901.00 GBP £1,247.00 GBP

New Arrival! 23% Off

Jil Sander

Cotton Logo-Detail Hoodie

£581.00 GBP £755.00 GBP

New Arrival! 29% Off

Versace

Regular-Fit Printed Silk Twill Shirt

£762.00 GBP £1,070.00 GBP

New Arrival! 14% Off

Balenciaga

Belted Shorts

£878.00 GBP £1,024.00 GBP

New Arrival! 23% Off

Burberry

Double-Breasted Belted Trench

£1,847.00 GBP £2,394.00 GBP

New Arrival! 25% Off

Dolce & Gabbana

Cotton Gabardine Pants

£770.00 GBP £1,024.00 GBP

New Arrival! 27% Off

Brunello Cucinelli

Linen And Cotton Knit Shirt

£585.00 GBP £801.00 GBP

New Arrival! 25% Off

Dolce & Gabbana

Silk Short-Sleeve Shirt

£962.00 GBP £1,286.00 GBP

New Arrival! 13% Off

Dolce & Gabbana

Striped Poplin Bermuda Shorts

£420.00 GBP £485.00 GBP

New Arrival! 21% Off

Versace

Distressed Straight-Leg Jeans

£624.00 GBP £793.00 GBP

New Arrival! 19% Off

Prada

Printed Bowling Shirt With Cabin Print

£939.00 GBP £1,155.00 GBP

New Arrival! 20% Off

Valentino

Nylon Hooded Windbreaker Jacket

£1,424.00 GBP £1,778.00 GBP

New Arrival! 13% Off

Moncler

Cotton Hoodie

£454.00 GBP £524.00 GBP

New Arrival! 18% Off

Brunello Cucinelli

Straight-Leg Turn-Up Jeans

£605.00 GBP £739.00 GBP

New Arrival! 24% Off

Brunello Cucinelli

Fair Isle Knit Turtleneck Sweater

£1,793.00 GBP £2,355.00 GBP

New Arrival! 16% Off

Dolce & Gabbana

Short-Sleeve Striped Shirt

£516.00 GBP £616.00 GBP

New Arrival! 23% Off

Gucci

Reversible Cotton Ripstop Jacket

£1,655.00 GBP £2,147.00 GBP

New Arrival! 25% Off

Dsquared2

Teddy Jeans

£435.00 GBP £578.00 GBP

New Arrival! 19% Off

Church's

Shangai Loafers With Buckle

£708.00 GBP £878.00 GBP

New Arrival! 25% Off

Brunello Cucinelli

Sweater In Cotton

£531.00 GBP £708.00 GBP

New Arrival! 24% Off

Dolce & Gabbana

Silk Polo With Collar And Short Sleeves

£916.00 GBP £1,201.00 GBP

New Arrival! 19% Off

Dolce & Gabbana

Short-Sleeve Shirt With Chest Pocket

£570.00 GBP £708.00 GBP

New Arrival! 19% Off

Prada

Patterned Bowling Shirt

£939.00 GBP £1,155.00 GBP

New Arrival! 19% Off

Thom Browne

V-Neck Cardigan

£1,078.00 GBP £1,324.00 GBP

New Arrival! 30% Off

Dolce & Gabbana

Striped Peak-Lapel Blazer

£1,847.00 GBP £2,624.00 GBP

New Arrival! 25% Off

Brunello Cucinelli

Turtleneck Sweater

£962.00 GBP £1,286.00 GBP

New Arrival! 15% Off

Fendi

Tailored Pants

£620.00 GBP £731.00 GBP

New Arrival! 14% Off

herno

Oversize Bowling Shirt

£366.00 GBP £424.00 GBP

New Arrival! 24% Off

Brunello Cucinelli

Silk And Cotton Jersey Shirt With Spread Collar

£593.00 GBP £778.00 GBP

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In Soft Focus : Relaxed fits, Luxury Feels

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