In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

45% Off

Single-breast Cotton Jersey Jacket in Dark Blue

Gucci

Single-breast Cotton Jersey Jacket in Dark Blue

£1,617.00 GBP £2,964.00 GBP

42% Off

Cigarette Washed

Gucci

Cigarette Washed

£462.00 GBP £801.00 GBP

46% Off

VESTE

£1,617.00 GBP £2,973.00 GBP

New Arrival! 41% Off

Swimwear & Beach Fashion

Gucci

Swimwear & Beach Fashion

£509.00 GBP £870.00 GBP

19% Off

Men's T-shirt

Burberry

£343.00 GBP £425.00 GBP

26% Off

Supreme Fabric Bermuda Shorts

Gucci

Supreme Fabric Bermuda Shorts

£828.00 GBP £1,124.00 GBP

42% Off

Midnight Blue Wool Sweater

Gucci

Midnight Blue Wool Sweater

£747.00 GBP £1,278.00 GBP

36% Off

Jil Sander

£1,213.00 GBP £1,902.00 GBP

New Arrival! 29% Off

V-Neck Sweater

Jil Sander

£562.00 GBP £793.00 GBP

29% Off

Zippered Shirt

Jil Sander

£547.00 GBP £770.00 GBP

New Arrival! 28% Off

Camicie Salt Pepper Shirt

Jil Sander

Camicie Salt Pepper Shirt

£809.00 GBP £1,117.00 GBP

New Arrival! 17% Off

Scarfs Grey

Gucci

£351.00 GBP £424.00 GBP

23% Off

Sneakers Brown

Christian Louboutin

£828.00 GBP £1,071.00 GBP

New Arrival! 21% Off

Souvenir Varsity Jacket

Off-White

Souvenir Varsity Jacket

£1,022.00 GBP £1,258.00 GBP

30% Off

Chocolate Leather Antibes Crossbody Bag

Valentino

Chocolate Leather Antibes Crossbody Bag

£1,386.00 GBP £1,971.00 GBP

36% Off

Coats Black

Sacai

£1,174.00 GBP £1,840.00 GBP

New Arrival! 36% Off

Clutch Bags Shoulder Bag

Valentino

Nellcôte Medium Suede Shoulder Bag - Havana Beige

£1,463.00 GBP £2,295.00 GBP

27% Off

Loop Calfskin Hobo Bag - Black

Loewe

Loop Calfskin Hobo Bag - Black

£1,887.00 GBP £2,579.00 GBP

22% Off

Ophidia Mini Bag Coated Fabric Crossbody - Beige/Dark Brown

Gucci

Ophidia Mini Bag Coated Fabric Crossbody - Beige/Dark Brown

£1,097.00 GBP £1,409.00 GBP

New Arrival! 21% Off

Hats Beige

Gucci

£393.00 GBP £493.00 GBP

33% Off

BORSE A MANO

Fendi

£1,174.00 GBP £1,763.00 GBP

14% Off

Men's Backpack Black

Christian Louboutin

Men's Backpack Black

£1,367.00 GBP £1,594.00 GBP

21% Off

men's hats

Christian Louboutin

£370.00 GBP £470.00 GBP

New Arrival! 12% Off

Sneakers Black

Christian Louboutin

£747.00 GBP £847.00 GBP

37% Off

Knitted Sweater

The Row

Knitted Sweater

£963.00 GBP £1,540.00 GBP

34% Off

Wool Checked Overshirt

Ami Paris

Wool Checked Overshirt

£362.00 GBP £547.00 GBP

21% Off

Black Double Brass Zipper Bag

Thom Browne

Black Double Brass Zipper Bag

£1,933.00 GBP £2,441.00 GBP

23% Off

Pebble Medium Shoulder Bag

Loewe

Pebble Medium Leather Messenger Bags - Black

£1,733.00 GBP £2,245.00 GBP

18% Off

Shoulder Bag

Loewe

Pebble Small Calfskin Messenger Bags - Black

£1,848.00 GBP £2,245.00 GBP

20% Off

Puzzle Large Handbag

Loewe

Puzzle Large Leather Shoulder Bags - Dark Grey

£3,141.00 GBP £3,944.00 GBP

20% Off

Shoulder Bag

LOEWE

Flamenco Calfskin Shoulder Bag - Brown

£2,156.00 GBP £2,710.00 GBP

New Arrival! 24% Off

Ophidia Small Crossbody Bag

Gucci

Ophidia Small Crossbody Bag

£1,194.00 GBP £1,579.00 GBP

43% Off

FF Travel Bag Fabric Black

Fendi

FF Medium FF Nylon Travel Bag - Black

£1,887.00 GBP £2,579.00 GBP

New Arrival! 28% Off

Green Jacket

Etro

£2,741.00 GBP £3,796.00 GBP

New Arrival! 38% Off

Single Breasted Jacket

Etro

Single Breasted Jacket

£1,463.00 GBP £2,364.00 GBP

28% Off

Wool Pants Black

Etro

Wool Pants Black

£447.00 GBP £624.00 GBP

New Arrival! 12% Off

Bloomsbury Shopping Bag Leather Dark Brown

Burberry

Bloomsbury Tote Bag Calf Leather - Sandpeat

£1,328.00 GBP £1,517.00 GBP

New Arrival! 24% Off

Irregular Denim Cargo Jeans Black

Off-White

Irregular Denim Cargo Jeans Black

£497.00 GBP £655.00 GBP

16% Off

Long Sleeve

Balmain

Long Sleeve T-Shirt White

£416.00 GBP £493.00 GBP

49% Off

Hooded Jacket Black

Balmain

Hooded Jacket Black

£840.00 GBP £1,640.00 GBP

13% Off

Men's Jackets

Ami Paris

£593.00 GBP £678.00 GBP

33% Off

men's jackets

Ami Paris

£643.00 GBP £909.00 GBP

22% Off

Belted Raincoat

Ami Paris

Belted Raincoat

£1,020.00 GBP £1,309.00 GBP

21% Off

Men's Shirt

Ami Paris

£589.00 GBP £747.00 GBP

16% Off

Archivist Briefcase Intrecciato Calfskin - Fondant

Archivist Briefcase Intrecciato Calfskin - Fondant

£3,696.00 GBP £4,381.00 GBP

42% Off

Straight Pants

Off-White

£593.00 GBP £1,024.00 GBP

24% Off

Off-White

Swimsuit with Logo

£332.00 GBP £432.00 GBP

22% Off

Dpp

Off-White

£435.00 GBP £555.00 GBP

27% Off

Off-White

Bermuda With Logo

£512.00 GBP £701.00 GBP

24% Off

Sporty Bermuda Shorts with Embroidered Arrow

Off-White

Sporty Bermuda Shorts with Embroidered Arrow

£424.00 GBP £555.00 GBP

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