In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

New Arrival! 27% Off

Denim Wide Shorts

Jil Sander

Denim Wide Shorts

£493.00 GBP £677.00 GBP

New Arrival! 19% Off

Long Swimsuit

Jil Sander

£320.00 GBP £393.00 GBP

46% Off

Cargo Vest

Jil Sander

£866.00 GBP £1,600.00 GBP

33% Off

Belted Cargo Pants In Black

Jil Sander

Belted Cargo Pants In Black

£1,000.00 GBP £1,500.00 GBP

New Arrival! 32% Off

Wool coat

Jil Sander

£1,539.00 GBP £2,262.00 GBP

New Arrival! 39% Off

Crew-neck Wool Sweater

Jil Sander

Crew-neck Wool Sweater

£493.00 GBP £808.00 GBP

34% Off

Sweaters Black

£485.00 GBP £731.00 GBP

29% Off

Cotton Shirt

£354.00 GBP £500.00 GBP

34% Off

Blazer - Green

Boglioli

£704.00 GBP £1,062.00 GBP

33% Off

Trousers Brown

£585.00 GBP £870.00 GBP

26% Off

Striped Cotton Jacket

Striped Cotton Jacket

£289.00 GBP £393.00 GBP

New Arrival! 26% Off

Jackets Blue

£285.00 GBP £385.00 GBP

26% Off

Jackets Black

£285.00 GBP £385.00 GBP

26% Off

Cotton and linen blend jacket

Cotton and linen blend jacket

£285.00 GBP £385.00 GBP

26% Off

Cotton Single-Breasted Jacket

Cotton Single-Breasted Jacket

£285.00 GBP £385.00 GBP

28% Off

Jackets Brown

£300.00 GBP £416.00 GBP

28% Off

Jackets Purple

£300.00 GBP £416.00 GBP

28% Off

Black Sweaters

Acne

£331.00 GBP £462.00 GBP

30% Off

Boots Brown

John Lobb

£1,070.00 GBP £1,531.00 GBP

New Arrival! 17% Off

Boots Black

John Lobb

£1,270.00 GBP £1,531.00 GBP

38% Off

T-shirts and Polos Beige

T-shirts and Polos Beige

£270.00 GBP £439.00 GBP

14% Off

Sweaters

£231.00 GBP £270.00 GBP

26% Off

MAISON KITSUNE' Trousers

Maison Kitsuné

£216.00 GBP £293.00 GBP

36% Off

Barrel Cotton Shorts

Craig Green

Barrel Cotton Shorts

£270.00 GBP £424.00 GBP

38% Off

Shirts

Craig Green

£324.00 GBP £524.00 GBP

39% Off

Trousers

Craig Green

£293.00 GBP £477.00 GBP

12% Off

Sweaters

Adererror

£250.00 GBP £285.00 GBP

39% Off

Jackets Grey

White Space

£585.00 GBP £954.00 GBP

42% Off

Down Vest

White Space

£354.00 GBP £608.00 GBP

42% Off

Jackets Grey

White Space

£354.00 GBP £608.00 GBP

19% Off

Brown Bag

Futura 2000 One Size Canvas Tote - Dark Brown

£489.00 GBP £600.00 GBP

10% Off

HANDBAGS

Alexander Mcqueen

Printed Denim Crossbody Bags

£716.00 GBP £793.00 GBP

16% Off

White Cotton Wide Fit Jeans

Ami Paris

White Cotton Wide Fit Jeans

£316.00 GBP £377.00 GBP

36% Off

Sweater in Alpaca and Wool

Ami Paris

Sweater in Alpaca and Wool

£324.00 GBP £493.00 GBP

35% Off

Resort Basic Cotton and Light Stretch Nylon T-Shirt

Herno

Resort Basic Cotton and Light Stretch Nylon T-Shirt

£612.00 GBP £947.00 GBP

13% Off

Crew Neck Sweater

Ami Paris

Crew Neck Sweater

£389.00 GBP £447.00 GBP

20% Off

Trousers

Ami Paris

£339.00 GBP £424.00 GBP

42% Off

Wide Fit Pants

Ami Paris

£512.00 GBP £885.00 GBP

24% Off

Grey Crew-Neck Sweater with Ribbed Trims

Ami Paris

Grey Crew-Neck Sweater with Ribbed Trims

£339.00 GBP £447.00 GBP

30% Off

Ami De Coeur Cardigan Grey

Ami Paris

Ami De Coeur Cardigan Grey

£393.00 GBP £562.00 GBP

21% Off

Men's Jacket Black

Ami Paris

Men's Jacket Black

£393.00 GBP £500.00 GBP

21% Off

men's jacket

Ami Paris

£943.00 GBP £1,193.00 GBP

50% Off

Varsity Monogrammed Jacket

Balmain

Varsity Monogrammed Jacket

£1,070.00 GBP £2,139.00 GBP

39% Off

Silk and Cotton Knit PB Sweater Black

Balmain

Silk and Cotton Knit PB Sweater Black

£493.00 GBP £808.00 GBP

50% Off

Polo Shirt Black

Balmain

Polo Shirt Black

£558.00 GBP £1,116.00 GBP

17% Off

HANDBAGS.

Rive Gauche Maxi Canvas Tote Bags - Beige/Black

£1,385.00 GBP £1,662.00 GBP

10% Off

Shopper Bag

Jil Sander

Large Logo-Print Tote Bag - Beige

£539.00 GBP £600.00 GBP

25% Off

Archivist Calfskin Briefcase - Black

Archivist Calfskin Briefcase - Black

£3,270.00 GBP £4,377.00 GBP

46% Off

Destroyed Jacket

Balmain

Destroyed Jacket

£1,231.00 GBP £2,185.00 GBP

38% Off

Denim Jacket Black

Balmain

Denim Jacket Black

£943.00 GBP £1,531.00 GBP

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