In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

16% Off

MAYFEYR - Parajumpers - Down Jacket Last Minute - 25WMPMPUSL02P270103

Parajumpers

Down Jacket Last Minute

£428.00 GBP £509.00 GBP

12% Off

MAYFEYR - Diesel - Blazer J Arman Albg - A205010ALBG97D

Diesel

Blazer J Arman Albg

£413.00 GBP £470.00 GBP

12% Off

MAYFEYR - VISVIM - T Shirt Jumbo Con Stampa - 0126105010018WHITE

VISVIM

T Shirt Jumbo Con Stampa

£401.00 GBP £455.00 GBP

30% Off

MAYFEYR - Santaniello - Black Single Breasted Wool Blend Jacket - E4166BWO79B

Santaniello

Black Single Breasted Wool Blend Jacket

£432.00 GBP £617.00 GBP

34% Off

MAYFEYR - 1989 STUDIO - Green And Yellow Turtleneck Sweater - F04MAC002KNI0017200

1989 STUDIO

Green And Yellow Turtleneck Sweater

£278.00 GBP £424.00 GBP

45% Off

MAYFEYR - 1989 STUDIO - Olive Green Mackintosh Coat - F04MBB004FAB0017300

1989 STUDIO

Olive Green Mackintosh Coat

£732.00 GBP £1,333.00 GBP

16% Off

MAYFEYR - Santaniello - Black Wool Pants - ARECHIRIMAE409799

Santaniello

Black Wool Pants

£228.00 GBP £270.00 GBP

24% Off

MAYFEYR - Tonello - Single Breasted Jacket - 06G459Y7078U700

Tonello

Single Breasted Jacket

£497.00 GBP £655.00 GBP

12% Off

MAYFEYR - Brain Dead - Light Blue Button Down Cotton Shirt - F25T24O04602COBL

Brain Dead

Light Blue Button Down Cotton Shirt

£324.00 GBP £370.00 GBP

14% Off

MAYFEYR - Agolde - Dark Washed Black Afton Jeans - A7111346CLIP

Agolde

Dark Washed Black Afton Jeans

£286.00 GBP £332.00 GBP

38% Off

MAYFEYR - Woolrich - Nylon Jacket - CFWOOU0928MRUT3339100

Woolrich

£617.00 GBP £994.00 GBP

18% Off

MAYFEYR - VISVIM - Stivaletto Stringato Lhamo Folk - 0126102002002CAMEL

VISVIM

Stivaletto Stringato Lhamo Folk

£925.00 GBP £1,102.00 GBP

13% Off

Awake NY

Black Zip Up Overshirt With Logo

£289.00 GBP £332.00 GBP

23% Off

MAYFEYR - ÉTUDES - Cotton Shirt Jacket - E23MM740A00201OFFWHITE

Études

Cotton Shirt Jacket

£443.00 GBP £578.00 GBP

21% Off

MAYFEYR - BARACUTA X NEEDLES - Af Jacket G9 - BRCPS0961UT2676500

Baracuta

£451.00 GBP £571.00 GBP

20% Off

MAYFEYR - Tonello - Velvet Jacket - 06G455Y9393U990

Tonello

£416.00 GBP £517.00 GBP

10% Off

MAYFEYR - Santaniello - Ochre Cotton And Cashmere Trousers - ARECHITCR371118

Santaniello

Ochre Cotton And Cashmere Trousers

£235.00 GBP £262.00 GBP

42% Off

MAYFEYR - 1989 STUDIO - Magic Bomber In Blue Wool - F04MBB008FAB0016200

1989 STUDIO

Magic Bomber In Blue Wool

£567.00 GBP £979.00 GBP

38% Off

MAYFEYR - 1989 STUDIO - Dark Green Raglan Sweater - F04MAN001KNI0017200

1989 STUDIO

Dark Green Raglan Sweater

£378.00 GBP £609.00 GBP

17% Off

MAYFEYR - PT Torino - Michael Green Grey Trousers - COAFJDB00REWMA370440

PT Torino

Michael Green Grey Trousers

£274.00 GBP £332.00 GBP

28% Off

MAYFEYR - PT Torino - Brown Striped Wool Trousers - COAFJDB00REWES270170

PT Torino

Brown Striped Wool Trousers

£274.00 GBP £378.00 GBP

20% Off

MAYFEYR - Tagliatore - Montecarlo Jacket - 1SMJ26KPE570003B3339

Tagliatore

Montecarlo Jacket

£571.00 GBP £717.00 GBP

34% Off

MAYFEYR - Sefr - Jermaine Grey Sweater In Boucle Yarn - FW25JERMAINEWOFUZ

Sefr

Jermaine Grey Sweater In Boucle Yarn

£440.00 GBP £671.00 GBP

35% Off

MAYFEYR - TEN C - Tempest Combo Jacket - 21CTCUB03120006048697

Ten C

Tempest Combo Jacket

£886.00 GBP £1,356.00 GBP

41% Off

MAYFEYR - 1989 STUDIO - Yellow Quilted Down Jacket - F04MBF003FAB0013000

1989 STUDIO

Yellow Quilted Down Jacket

£517.00 GBP £879.00 GBP

21% Off

GCDS

Bermuda With Logo

£347.00 GBP £440.00 GBP

15% Off

MAYFEYR - MSGM - Hooded Sweatshirt - 2740MM7819579901

MSGM

Hooded Sweatshirt

£347.00 GBP £409.00 GBP

15% Off

MAYFEYR - ERL - Venice Sweatshirt - ERL08T021BLACKCHECKER

ERL

Venice Sweatshirt

£382.00 GBP £447.00 GBP

22% Off

MAYFEYR - TEN C - Mid Layer Jacket - 23CTCUC04111003780659

Ten C

Mid Layer Jacket

£416.00 GBP £532.00 GBP

38% Off

MAYFEYR - Destin - Navy Wool Overshirt With Graphic Print - BOSEBAPOWONA

Destin

Navy Wool Overshirt With Graphic Print

£382.00 GBP £617.00 GBP

15% Off

MAYFEYR - PAUL & SHARK - Down Jacket With Hood - 16312007050

Down Jacket With Hood

£728.00 GBP £856.00 GBP

21% Off

MAYFEYR - - Slim Fit Cotton Chino Trousers - 8115268CLOVE

Burberry

Slim Fit Cotton Chino Trousers

£455.00 GBP £578.00 GBP

38% Off

MAYFEYR - Entire Studios - Dark Brown Zip Up Bomber Jacket - ESU-W25-1048-DBWODB

Dark Brown Zip Up Bomber Jacket

£501.00 GBP £809.00 GBP

17% Off

MAYFEYR - Drumohr - Multicolour Sweater - D5M419PNL785

Drumohr

Multicolour Sweater

£390.00 GBP £470.00 GBP

11% Off

MAYFEYR - PT Torino - Navy Blue Wool Blend Trousers - COAFX0Z00FWDMA270360

PT Torino

Navy Blue Wool Blend Trousers

£282.00 GBP £316.00 GBP

21% Off

MAYFEYR - Diesel - 2001 D Macro Fsh Jeans - A21496007DB02

Diesel

2001 D Macro Fsh Jeans

£309.00 GBP £393.00 GBP

25% Off

MAYFEYR - Luigi Bianchi - Blue Pinstripe Single Breasted Wool Suit - 330146204

Blue Pinstripe Single Breasted Wool Suit

£886.00 GBP £1,187.00 GBP

32% Off

MAYFEYR - Gallery Dept. - Indigo Blue Denim Jacket - FTJ-20032DELW

Indigo Blue Denim Jacket

£786.00 GBP £1,148.00 GBP

30% Off

MAYFEYR - PHILIPP PLEIN - Hoodie Black - AABCMJB2857PJO002N0207

£547.00 GBP £779.00 GBP

33% Off

MAYFEYR - AMBUSH - Choker Sweater - BMHE006F22KNI0011000

AMBUSH

£702.00 GBP £1,040.00 GBP

20% Off

MAYFEYR - BAPE - Zip Up Cotton Shirt With Check Pattern - 001SHM301004MCONA

Zip Up Cotton Shirt With Check Pattern

£347.00 GBP £432.00 GBP

12% Off

MAYFEYR - Drumohr - Black Wool Crew Neck Sweater - D0D103WO690

Drumohr

Black Wool Crew Neck Sweater

£266.00 GBP £301.00 GBP

28% Off

MAYFEYR - Tagliatore - Vesuvio Suit - 2SVS22B01PE520060T3084

Tagliatore

£840.00 GBP £1,164.00 GBP

18% Off

MAYFEYR - Entire Studios - Beige Oversized Short Sleeve Shirt - ESSS26SR02242PL6246

Beige Oversized Short Sleeve Shirt

£336.00 GBP £409.00 GBP

12% Off

MAYFEYR - Drumohr - Dark Green Cashmere Crew Neck Sweater - D7K103WS490

Drumohr

Dark Green Cashmere Crew Neck Sweater

£582.00 GBP £655.00 GBP

38% Off

MAYFEYR - Gallery Dept. - Medium Blue Washed Effect Jeans - BTM008COMDWI

Medium Blue Washed Effect Jeans

£547.00 GBP £886.00 GBP

14% Off

GCDS

Leather Crossbody - Black

£305.00 GBP £355.00 GBP

25% Off

MAYFEYR - MSGM - Velvet Jacket - 3940MH24A25750823

MSGM

£524.00 GBP £702.00 GBP

30% Off

MAYFEYR - VERSACE JEANS COUTURE - Hoodie - 75GAIF11CF03F899

Versace

£347.00 GBP £494.00 GBP

36% Off

MAYFEYR - Tagliatore - Single Breasted Jacket With Brown Pattern - 1SMC22K520147EM981

Tagliatore

Single Breasted Jacket With Brown Pattern

£451.00 GBP £702.00 GBP

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