In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

26% Off

Hoodie

Etro

£409.00 GBP £555.00 GBP

24% Off

Etro

Cotton Sweatshirt with Front Logo

£374.00 GBP £494.00 GBP

27% Off

Pegasus Sweatshirt

Etro

Pegasus Sweatshirt

£432.00 GBP £594.00 GBP

29% Off

Zip Sweatshirt

Etro

£467.00 GBP £655.00 GBP

New Arrival! 30% Off

Worker Trousers

Etro

Worker Trousers

£486.00 GBP £694.00 GBP

31% Off

V-Neck Cardigan

Etro

V-Neck Cardigan

£548.00 GBP £794.00 GBP

33% Off

Pegasus Shirt

Etro

£636.00 GBP £956.00 GBP

31% Off

Wool Vest

Etro

£524.00 GBP £756.00 GBP

31% Off

Vest with Stripe Pattern

Etro

Vest with Stripe Pattern

£524.00 GBP £756.00 GBP

New Arrival! 32% Off

Embroidered Shirt

Etro

Embroidered Shirt

£609.00 GBP £902.00 GBP

New Arrival! 32% Off

Printed Silk Shirt

Etro

Printed Silk Shirt

£609.00 GBP £902.00 GBP

New Arrival! 29% Off

Printed Silk Shirt

Etro

Printed Silk Shirt

£467.00 GBP £655.00 GBP

New Arrival! 24% Off

California Print Shirt

Etro

California Print Shirt

£363.00 GBP £478.00 GBP

12% Off

Karura Down Jacket In Black

Moncler

Karura Down Jacket In Black

£867.00 GBP £902.00 GBP

26% Off

Board Shorts

Maison Kitsuné

£216.00 GBP £293.00 GBP

18% Off

Jog Pants

Kenzo

£239.00 GBP £293.00 GBP

25% Off

Trousers Beige

Paul Smith

£259.00 GBP £347.00 GBP

17% Off

Shirts

Paul Smith

£231.00 GBP £278.00 GBP

16% Off

Trousers

A.P.C.

Trousers Blue White

£293.00 GBP £347.00 GBP

44% Off

Half-zip Knit Ivory

Ami Paris

Half-zip Knit Ivory

£367.00 GBP £655.00 GBP

35% Off

Shirts Blue

Ami Paris

£887.00 GBP £1,357.00 GBP

35% Off

Shirts

Ami Paris

£887.00 GBP £1,357.00 GBP

31% Off

Sweaters White

Lanvin

£570.00 GBP £794.00 GBP

24% Off

T-shirts and Polos White

Lanvin

T-shirts and Polos White

£400.00 GBP £524.00 GBP

25% Off

Shirts

Lanvin

£867.00 GBP £1,149.00 GBP

39% Off

Trousers

Lanvin

£563.00 GBP £917.00 GBP

28% Off

Trousers Blue

Paul Smith

£282.00 GBP £393.00 GBP

21% Off

Shorts Orange

Maison Kitsuné

£220.00 GBP £278.00 GBP

22% Off

Trousers Blue

Maison Kitsuné

£228.00 GBP £293.00 GBP

25% Off

MAISON KITSUNE' Trousers

Maison Kitsuné

£243.00 GBP £324.00 GBP

23% Off

MAISON KITSUNE' Trousers

Maison Kitsuné

£209.00 GBP £270.00 GBP

25% Off

Cropped Pleated Chino Pants

Maison Kitsuné

Cropped Pleated Chino Pants

£243.00 GBP £324.00 GBP

22% Off

Navy Roll Neck Sweater Night Blue Red

Ami Paris

Navy Roll Neck Sweater Night Blue Red

£301.00 GBP £386.00 GBP

23% Off

Trousers

A.P.C.

£278.00 GBP £363.00 GBP

New Arrival! 24% Off

T-Shirts - Light Blue

Versace

T-Shirts - Light Blue

£444.00 GBP £555.00 GBP

30% Off

Pants - Black

Versace

£670.00 GBP £956.00 GBP

41% Off

Embroidered Sweatshirt

Versace

Embroidered Sweatshirt

£563.00 GBP £956.00 GBP

28% Off

Versace

Silhouette Baroque Logo T-Shirt

£571.00 GBP £794.00 GBP

New Arrival! 43% Off

Flux Maxi Messenger Leather Black

Fendi

Flux Maxi Messenger Leather Black

£2,813.00 GBP £4,917.00 GBP

30% Off

Black Track Pants

Versace

Black Track Pants

£694.00 GBP £995.00 GBP

30% Off

Pants - Blue

Versace

£694.00 GBP £995.00 GBP

New Arrival! 23% Off

Sweaters - Grey

Versace

Sweaters - Grey

£964.00 GBP £1,257.00 GBP

30% Off

Bermuda Shorts The Masks

Versace

Bermuda Shorts The Masks

£629.00 GBP £894.00 GBP

24% Off

Versace

Bermuda with Logo Print

£451.00 GBP £594.00 GBP

24% Off

Versace

Jeans Con Patch Logo

£424.00 GBP £555.00 GBP

27% Off

Hoodie with Lamborghini Shield Motif

Balenciaga

Hoodie with Lamborghini Shield Motif

£709.00 GBP £966.00 GBP

New Arrival! 17% Off

Grained Calfskin Street Bag in Ivory

Brunello Cucinelli

Grained Calfskin Street Bag in Ivory

£3,853.00 GBP £4,670.00 GBP

36% Off

Anagram Baggy Jeans in Denim Black

Loewe

Anagram Baggy Jeans in Denim Black

£733.00 GBP £1,141.00 GBP

35% Off

Hoodie in Wool Grey

LOEWE

Hoodie in Wool Grey

£698.00 GBP £1,079.00 GBP

49% Off

Nellcôte Suede Shopping Bag

Valentino

Nellcôte Suede Shopping Bag

£1,619.00 GBP £3,144.00 GBP

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