In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

14% Off

MAYFEYR - Jacob Cohen - Jeans Ink - JUMQE007030S3623R2100D

Jacob Cohen

£320.00 GBP £370.00 GBP

14% Off

MAYFEYR - Jacob Cohen - Jeans Navy - JUMQE004054S3653TRY30

Jacob Cohen

£320.00 GBP £370.00 GBP

33% Off

MAYFEYR - Valentino - Jackets Black - VCIO01BL10NO

Valentino

£1,233.00 GBP £1,837.00 GBP

32% Off

MAYFEYR - Valentino - Shirts Light Blue - VABB84BH20DX

Valentino

Shirts Light Blue

£621.00 GBP £915.00 GBP

14% Off

MAYFEYR - Jacob Cohen - Jeans Ink - JUMQE004054S3653TRY64

Jacob Cohen

£320.00 GBP £370.00 GBP

15% Off

MAYFEYR - Valentino - Sneakers White - YS0N88QAP0QV

Valentino

£686.00 GBP £811.00 GBP

25% Off

Sweaters Ink

£528.00 GBP £702.00 GBP

14% Off

MAYFEYR - Jacob Cohen - Jeans Ink - JUMQE004057P3621R1100D

Jacob Cohen

£320.00 GBP £370.00 GBP

13% Off

MAYFEYR - Casablanca - Sweaters - MPF26KW72901

Casablanca

£478.00 GBP £548.00 GBP

21% Off

Jeans

Brunello Cucinelli

£756.00 GBP £879.00 GBP

21% Off

Trousers

Brunello Cucinelli

£693.00 GBP £879.00 GBP

22% Off

MAYFEYR - Sacai - Coats Black - SCM-301001

Sacai

£790.00 GBP £1,010.00 GBP

4% Off

Sneakers

Brunello Cucinelli

£983.00 GBP £879.00 GBP

19% Off

Jeans

Brunello Cucinelli

£582.00 GBP £717.00 GBP

21% Off

Trousers

Brunello Cucinelli

£694.00 GBP £879.00 GBP

25% Off

Trousers

Brunello Cucinelli

£867.00 GBP £1,156.00 GBP

22% Off

MAYFEYR - Jacob Cohen - Jeans Light Blue - JUMQM004055P3621V2300D

Jacob Cohen

Jeans Light Blue

£432.00 GBP £555.00 GBP

18% Off

Sweaters

MM6 Maison Margiela

£571.00 GBP £640.00 GBP

17% Off

Jeans

Dolce & Gabbana

£578.00 GBP £694.00 GBP

28% Off

MAYFEYR - Ferragamo - Bag Black - 241923795616001

Ferragamo

£1,022.00 GBP £1,426.00 GBP

22% Off

MAYFEYR - Bao Bao Issey Miyake - Messenger Bag - BB67AG42119

Bao Bao Issey Miyake

Saddle Bag Autobahn - D.GRAY x LT.GRAY

£621.00 GBP £794.00 GBP

32% Off

MAYFEYR - Dolce & Gabbana - Pinstripe Linen Tailored Trousers - GY6UETFR4BPS8051

Dolce & Gabbana

Pinstripe Linen Tailored Trousers

£582.00 GBP £861.00 GBP

18% Off

MAYFEYR - Prada - Black Re-Nylon And Saffiano Work Bag - 2VE029OOO2DMHF0002

Prada

Re-Nylon Saffiano Leather Briefcase - Nero

£2,120.00 GBP £2,590.00 GBP

10% Off

Off-White

White T-Shirt With Logo Prints

£320.00 GBP £355.00 GBP

39% Off

MAYFEYR - Dolce & Gabbana - Dark Navy Wool Single-Breasted Jacket - G2VN6TGK048B0665

Dolce & Gabbana

Dark Navy Wool Single-Breasted Jacket

£1,484.00 GBP £2,436.00 GBP

13% Off

Dolce & Gabbana

Cotton T-Shirt With Logo Plaque In Black

£444.00 GBP £509.00 GBP

39% Off

MAYFEYR - Dolce & Gabbana - Brown Single-Breasted Wool Jacket - G2TV4TFU269M0682

Dolce & Gabbana

Brown Single-Breasted Wool Jacket

£1,484.00 GBP £2,436.00 GBP

38% Off

MAYFEYR - Dolce & Gabbana - Black Woven Leather Belt - BC4924A9Q228B956

Dolce & Gabbana

Black Woven Leather Belt

£575.00 GBP £769.00 GBP

13% Off

Dolce & Gabbana

Cotton T-Shirt With Logo Plaque In Optic White

£444.00 GBP £509.00 GBP

26% Off

Off-White

Paint Arrow Hoodie With Logo And Print

£424.00 GBP £571.00 GBP

30% Off

MAYFEYR - Dolce & Gabbana - Brown Wool Trousers - GP0N7TGK059M0682

Dolce & Gabbana

Brown Wool Trousers

£544.00 GBP £779.00 GBP

38% Off

MAYFEYR - Dolce & Gabbana - Striped Wool-Blend Turtleneck Sweater - GXW68TJGMBPN9869

Dolce & Gabbana

Striped Wool-Blend Turtleneck Sweater

£1,099.00 GBP £1,784.00 GBP

18% Off

MAYFEYR - Amiri - Ripped Skinny Cotton Jeans In Black - AM5JE002DE00CO

Amiri

Ripped Skinny Cotton Jeans In Black

£667.00 GBP £810.00 GBP

18% Off

Amiri

Black Wool Blend Jacket With Logo

£1,253.00 GBP £1,526.00 GBP

30% Off

MAYFEYR - Versace - Medium Blue Stonewashed Denim Jacket - 10258251A184051D800

Versace

Medium Blue Stonewashed Denim Jacket

£2,352.00 GBP £3,233.00 GBP

19% Off

MAYFEYR - - Out Of Office Sneakers In White/Grey - OMIA189C99LEA0190109

Off-White

Out Of Office Sneakers In White/Grey

£621.00 GBP £763.00 GBP

26% Off

MAYFEYR - Prada - Vintage Nappa Leather Bomber Jacket In Dark Brown - UPW622OOO16ILF0003

Prada

Vintage Nappa Leather Bomber Jacket In Dark Brown

£4,347.00 GBP £5,911.00 GBP

15% Off

MAYFEYR - Amiri - Check Camp Checked Silk Camp Shirt In Black - AMTOSH1203SI001

Amiri

Check Camp Checked Silk Camp Shirt In Black

£594.00 GBP £702.00 GBP

17% Off

Gold Fit Stretch Poplin Shirt In Optical White

Dolce & Gabbana

Gold Fit Stretch Poplin Shirt In Optical White

£444.00 GBP £509.00 GBP

11% Off

MAYFEYR - Burberry - T-Shirts And Polos Navy - 8127685A4191

Burberry

T-Shirts And Polos Navy

£413.00 GBP £463.00 GBP

17% Off

MAYFEYR - Etro - Bags.. - MP1K0003AA012M0019

Etro

Arnica Paisley Jacquard Document Bags - Brown/Black

£848.00 GBP £1,018.00 GBP

23% Off

MAYFEYR - Dolce & Gabbana - Blue Denim Jacket - G9VZ8ZG8OL1S9001

Dolce & Gabbana

Blue Denim Jacket

£771.00 GBP £995.00 GBP

38% Off

MAYFEYR - Dolce & Gabbana - Black Ribbed Wool Sweater - GXX46TJCVZ7N0000

Dolce & Gabbana

Black Ribbed Wool Sweater

£802.00 GBP £1,291.00 GBP

29% Off

MAYFEYR - Ami Paris - Men'S Handbags - ULL734AL0131236

Ami Paris

Small Nubuck Leather Bag - Caramel

£887.00 GBP £1,249.00 GBP

11% Off

Shirts Beige

Burberry

£447.00 GBP £463.00 GBP

16% Off

MAYFEYR - Gucci - Beige Bag - A002SJFAF9S9646

Gucci

Cruise Mini Coated Canvas Crossbody - Sand and Dark Brown

£833.00 GBP £995.00 GBP

29% Off

MAYFEYR - Gucci - Coats Navy - 874486ZAUR44013

Gucci

£1,657.00 GBP £2,343.00 GBP

14% Off

MAYFEYR - Gucci - Sandals Black - 871759HAAOZ8449

Gucci

£640.00 GBP £663.00 GBP

14% Off

MAYFEYR - Paul Smith - Coats Navy - M1R766YW0315149

Paul Smith

£598.00 GBP £694.00 GBP

13% Off

MAYFEYR - Thom Browne - Soft Mr. Thom Charm In Caviar Agneau - UAM095A06560001

Thom Browne

Soft Caviar Agneau Mr. Thom Charm

£613.00 GBP £702.00 GBP

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