In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

16% Off

Clear Blue T-shirts and Polos

Tom Ford

Clear Blue T-shirts and Polos

£298.00 GBP £355.00 GBP

12% Off

T-shirts and Polos Black

Tom Ford

T-shirts and Polos Black

£310.00 GBP £325.00 GBP

25% Off

Trousers Brown

Bao Bao Issey Miyake

£404.00 GBP £475.00 GBP

25% Off

Sweaters Black

Bao Bao Issey Miyake

£411.00 GBP £483.00 GBP

37% Off

Knitted Sweater

Loewe

Knitted Sweater

£867.00 GBP £1,380.00 GBP

38% Off

Hooded Leather Jacket

Loewe

Hooded Leather Jacket

£3,958.00 GBP £6,372.00 GBP

35% Off

Anagram Shirt

Loewe

£962.00 GBP £1,353.00 GBP

16% Off

Sweaters Brown – La Vita Blooms

Filson

Sweaters Brown – La Vita Blooms

£324.00 GBP £385.00 GBP

50% Off

Albers Bowling Shirt

Loewe

Albers Bowling Shirt

£950.00 GBP £1,900.00 GBP

31% Off

Wool Drawstring Trousers

LOEWE

Wool Drawstring Trousers

£743.00 GBP £1,071.00 GBP

42% Off

Men's Jackets

Loewe

£1,810.00 GBP £3,099.00 GBP

36% Off

Men's Jackets

Loewe

£1,433.00 GBP £2,239.00 GBP

38% Off

Black Wool And Cashmere Blend Hooded Coat

Loewe

Black Wool And Cashmere Blend Hooded Coat

£2,337.00 GBP £3,792.00 GBP

45% Off

Jackets Beige

Maison Margiela

£1,094.00 GBP £1,983.00 GBP

38% Off

Knitted Sweater

Celine

Knitted Sweater

£1,056.00 GBP £1,712.00 GBP

42% Off

Sweaters Black

Maison Kitsuné

£306.00 GBP £528.00 GBP

13% Off

Sweaters Beige

Maison Kitsuné

£310.00 GBP £355.00 GBP

43% Off

Sweaters Black

Maison Kitsuné

£313.00 GBP £551.00 GBP

19% Off

Sneakers Grey

Off-White

£543.00 GBP £671.00 GBP

18% Off

men's jeans

Celine

£792.00 GBP £961.00 GBP

26% Off

Cotton Shirt

Sacai

£449.00 GBP £581.00 GBP

20% Off

Campo Leather Loafers

Loewe

Campo Leather Loafers

£739.00 GBP £928.00 GBP

31% Off

Campo Flap Back Loafer

Loewe

Campo Flap Back Loafer

£886.00 GBP £1,011.00 GBP

28% Off

men's sneakers

Loewe

£653.00 GBP £913.00 GBP

21% Off

men's sneakers

Loewe

£792.00 GBP £913.00 GBP

25% Off

Jackets Black

Paul Smith

£472.00 GBP £626.00 GBP

27% Off

Men's Classic-Collar Jacket Black

Jil Sander

Men's Classic-Collar Jacket Black

£1,568.00 GBP £2,134.00 GBP

19% Off

Open Leather Sneakers

Valentino

Open Leather Sneakers

£577.00 GBP £709.00 GBP

19% Off

Garavani Sneakers Beige

Valentino

Garavani Sneakers Beige

£577.00 GBP £709.00 GBP

14% Off

Leather Credit Card Case

Tom Ford

Leather Credit Card Case

£306.00 GBP £355.00 GBP

15% Off

Wallets Black

Tom Ford

£430.00 GBP £506.00 GBP

17% Off

Leather Reversible Belt

Tom Ford

Leather Reversible Belt

£490.00 GBP £588.00 GBP

38% Off

Beige Jackets

£830.00 GBP £1,342.00 GBP

34% Off

Jeans Blue

Maison Margiela

£769.00 GBP £1,161.00 GBP

22% Off

Corduroy Velvet Overshirt

Ami Paris

Corduroy Velvet Overshirt

£294.00 GBP £377.00 GBP

24% Off

Shirts

Brunello Cucinelli

£581.00 GBP £769.00 GBP

15% Off

Messenger Bag

Gucci

Ophidia Small GG Monogram Coated Fabric Crossbody - Beige and Dark Brown

£999.00 GBP £1,169.00 GBP

10% Off

Clear Blue Shirts

Finamore 1925 Napoli

Clear Blue Shirts

£291.00 GBP £325.00 GBP

10% Off

Shirts White

Finamore 1925 Napoli

£291.00 GBP £325.00 GBP

26% Off

T-shirts and Polos Black

Givenchy

T-shirts and Polos Black

£404.00 GBP £511.00 GBP

36% Off

Cotton Polo Shirt

Givenchy

Cotton Polo Shirt

£370.00 GBP £581.00 GBP

43% Off

Sweaters White

Givenchy

£483.00 GBP £841.00 GBP

40% Off

Sweaters Black

Givenchy

£506.00 GBP £841.00 GBP

28% Off

T-shirts and Polos White

Givenchy

T-shirts and Polos White

£415.00 GBP £511.00 GBP

28% Off

T-shirts and Polos Black

Givenchy

T-shirts and Polos Black

£366.00 GBP £511.00 GBP

11% Off

T-shirts and Polos Black

Givenchy

T-shirts and Polos Black

£430.00 GBP £481.00 GBP

32% Off

T-shirts and Polos White

Givenchy

T-shirts and Polos White

£325.00 GBP £481.00 GBP

35% Off

Shorts White

Givenchy

£411.00 GBP £631.00 GBP

23% Off

Sneakers White

Givenchy

£649.00 GBP £845.00 GBP

40% Off

Black Cotton Sweatshirt

Valentino

Black Cotton Sweatshirt

£475.00 GBP £792.00 GBP

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