Nothing beats the feeling of owning a Fendi bag. The beloved Italian brand has long been synonymous with luxurious handbags — and for all the right reasons. From its one-of-a-kind Selleria stitching and rich, supple materials to iconic designs and meticulous craftsmanship, having a Fendi bag is more than just a fashion statement; it’s also a smart investment. After all… can you really put a price on art?
Italian Matriarchs & Fendi Handbags: It All Runs in the Family
The historic brand was founded in 1925 by husband-and-wife duo Adele and Edoardo Fendi on Rome’s Via del Plebiscito, where it specialised in leather goods. After their five daughters joined the family business in 1946, the Maison expanded its vision—and eventually, its fashion line. But when it comes to Fendi bags, the one responsible for turning them into a global phenomenon is none other than Silvia Venturini Fendi, Adele’s granddaughter. After joining the company in 1994 and focusing on accessories, she introduced the Baguette handbag… and as they said, the rest is history.
Here we have compiled a practical list featuring all the timeless Fendi handbags you can shop right now at MAYFEYR.
Fun fact: Fendi’s iconic inverted-F logo doesn’t actually stand for “Fendi”—it stands for “Fun Fur.”
The Baguette
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It was in 1997 when Fendi introduced its first Baguette bag, which quickly swept the world off its feet, thanks to its sleek rectangular body, a single shoulder strap, and a statement-making flap closure with the iconic double-F clasp. Its name paid homage to the Parisian women way of tucking a baguette under their arms, and just like that, the handbag sparked a global waitlist and even appeared on Sex and the City, further elevating its brand image.
Designed in blank canvas, a thousand different Baguette iterations have popped out throughout the decades, from sequins to embroidery and rhinestones, the classic handbags amalgamate different colours, materials, textures, and patterns. The handbags come in three main sizes: a standard Baguette (27 cm long x 15 cm high), a Baguette mini (19 cm long x 11.5 cm high), and a Baguette multi (28 cm long x 17 cm high, with two straps).
This year, Fendi brought back the Mamma Baguette to celebrate its 25th anniversary. First launched in the late ’90s by Silvia Venturini Fendi as a tribute to matriarch Adele, this roomier version stays true to the original with updated ultra-soft Nappa leather and a drawstring closure.
Fendi Peekaboo
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In 2009, Venturini Fendi introduced yet another iconic creation: the Peekaboo bag. True to its playful name, the bag features a trapezium silhouette with multiple compartments and a double closure that gives it its signature twist: it can be worn half-open or half-closed.
"It has its two compartments – one you can keep close to you and closed, and the other you can choose to reveal something of yourself to the world,” said Venturini Fendi, as quoted from UK’s Harper’s Bazaar. When fastened, the Peekaboo reveals surprises, just like a chameleon, interiors that can change its colours as well as textures and contrasting leather. And yes, it’s finished with twist-lock closures on both sides.
Known for their playful names, in 2018 Fendi introduced the Peekaboo X-Lite, loved for its lightweight build and single-pocket charm, then the Peekaboo ‘I See U’—a more relaxed version featuring interchangeable pouch colours and a detachable shoulder strap. Most recently, in 2024, Fendi released the Peekaboo Soft, designed to enhance the bag’s signature “smile” on the front.
While you can easily twist and customised your Peekaboo, what makes the iconic handbag stand out is none other than its minimalist design: more discreet, a clean logo, and ideal for those who want a “quiet luxury” handbag with a little spice.
Fendi By The Way
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Another staple in Fendi’s handbag lineup is the chic and practical ‘By The Way’. First launched in 2014, it’s known for its clean, minimalist design and versatile wear—as a shoulder bag, handbag, or sling. Whether crafted with Selleria stitching or the signature FF jacquard, it comes in three sizes: mini, small, and large. Made from Cuoio Romano leather or natural-grain calfskin using a metal-free tanning process, it’s both luxurious and conscious.
Bonus: the bag features a customisable pendant and a knotted zip pull for added security.
Fendi Origami
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Inspired by the Japanese art of origami, this Fendi Origami handbag line is all about playful versatility and clever design. With eight hidden magnets, the bag transforms effortlessly—from a sleek shopper to a sculptural bucket bag—simply by folding it, origami-style.
The bag’s leather side straps help open the shape, while jacquard fabric adorned with the iconic FF motif and calfskin trims adds that signature luxurious Fendi touch. Inside, the Fendi Origami is fully lined and finished with gold-tone hardware. Available in mini (Height: 18.5 cm, Depth: 15 cm, Width: 15 cm) and medium (Height: 27 cm, Depth: 16.5 cm, Width: 27 cm) sizes, the Fendi Origami is perfect for those looking to shake up their wardrobe with something fresh and playful.
Fendi Mon Tresor
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Another stylish bucket bag by Fendi is the beloved Mon Tresor (which translates to “My Treasure”). Known for its compact yet spacious design, this adorable bag comes in a wide variety of styles—from FF jacquard patterns to embossed 3D textures and crystal embellishments. It also features a double gold-finish metal F logo, perfect for attaching Fendi’s Strap You or mini–Strap You and other charms. The handbag first debuted in Fendi’s Resort 2018 collection before quickly getting a full expansion—because honestly, how could they not? It’s tres chic!
Fendi Sunshine
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The gorgeous Fendi Sunshine tote-style bags are known for their sleek design and diverse patterns like rafia, and boast a myriad of materials and colours—including a gorgeous pink—and range from supple brown calfskin leather to jacquard FF motifs, all embossed with the ‘Fendi Roma’ logo on the front. Featuring stiff plexiglass handles with stunning tortoise effects, these bags come in two sizes, including a small option perfect for adding a touch of effortless elegance to any outfit.
Fendigraphy
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Shaped like a slender crescent moon, the Fendigraphy handbag is truly for those who craved a bag with a sense of individuality. The chic hobo bag features a distinct oversized Fendi logo—crafted from metal or other materials—placed boldly at the base. It also comes with a zip closure, a lined internal compartment, and gold-finish hardware. The Fendigraphy can be carried by hand with the clip closure, or worn on the shoulder or crossbody using the adjustable, detachable strap. Available in small and mini sizes, these bags are timeless essentials that never go out of style.
While a Fendi bag is already a hallmark of luxury, it’s the rich heritage, impeccable craftsmanship, and distinctive design that truly set it apart—making each piece not just a fashion statement, but a timeless investment. Discover your next favourite Fendi bag, exclusively at MAYFEYR.
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Ladies and Gentlemen, Here’s How You Pick Your Stylish Airport Bag