In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

New Arrival! 22% Off

MAYFEYR - Valentino - Signature Vlogo Bowling Shirt - 8V3DBA10B9W

Valentino

Signature Vlogo Bowling Shirt

HK$8,700 HK$11,210

New Arrival! 19% Off

MAYFEYR - Off-White - Big Double Arrow Skate Hoodie - 44MBB085S26F006001

Off-White

Big Double Arrow Skate Hoodie

HK$3,830 HK$4,740

New Arrival! 21% Off

MAYFEYR - Dsquared2 - Crew Neck Sweater - S71HA1411D13214

Dsquared2

Crew Neck Sweater

HK$3,330 HK$4,220

New Arrival! 16% Off

MAYFEYR - Amiri - Slash Flared Distressed Jeans - AMBMJE1148

Amiri

Slash Flared Distressed Jeans

HK$4,100 HK$4,910

New Arrival! 25% Off

MAYFEYR - Dolce & Gabbana - Single-Breasted Wool Poplin Jacket - G2NW0THU2BN

Dolce & Gabbana

Single-Breasted Wool Poplin Jacket

HK$14,500 HK$19,400

New Arrival! 26% Off

MAYFEYR - Brunello Cucinelli - Cargo Bermuda Shorts - MM8313222G

Brunello Cucinelli

Cargo Bermuda Shorts

HK$6,100 HK$8,220

New Arrival! 16% Off

MAYFEYR - Saint Laurent - Cassandre Piqué T-Shirt - 832941Y37HC

Cassandre Piqué T-Shirt

HK$3,240 HK$3,880

New Arrival! 22% Off

MAYFEYR - Brunello Cucinelli - Polo In Cotton Jersey With Short Sleeves - M0B139779G

Brunello Cucinelli

Polo In Cotton Jersey With Short Sleeves

HK$4,000 HK$4,850

New Arrival! 20% Off

MAYFEYR - Brunello Cucinelli - Sweatpants - MM8313263G

Brunello Cucinelli

HK$8,250 HK$10,340

New Arrival! 25% Off

MAYFEYR - Brunello Cucinelli - Cotton-Blend Jogging Pants - MW8633263G

Brunello Cucinelli

Cotton-Blend Jogging Pants

HK$6,490 HK$8,620

New Arrival! 14% Off

MAYFEYR - Dolce & Gabbana - Leather Sandals - A80570A0118

Dolce & Gabbana

Leather Sandals

HK$4,800 HK$5,600

New Arrival! 23% Off

MAYFEYR - Rick Owens - Ribbed Virgin Wool Knit Hoodie - RU01F2614

Rick Owens

Ribbed Virgin Wool Knit Hoodie

HK$6,811 HK$8,861

New Arrival! 25% Off

MAYFEYR - Brunello Cucinelli - Cotton And Linen Tailored Pants - MH262E1450

Brunello Cucinelli

Cotton And Linen Tailored Pants

HK$6,150 HK$8,220

New Arrival! 28% Off

MAYFEYR - Brunello Cucinelli - Windproof Zip Jacket - MY4196583

Brunello Cucinelli

Windproof Zip Jacket

HK$17,950 HK$25,090

New Arrival! 12% Off

MAYFEYR - Valentino - Cotton T-Shirt With Vgold - 8V0MG10VBGR

Valentino

Cotton T-Shirt With Vgold

HK$4,200 HK$4,750

New Arrival! 21% Off

MAYFEYR - Dsquared2 - Teddy Jeans - S74LB1903D30010

Dsquared2

HK$3,050 HK$3,880

New Arrival! 15% Off

MAYFEYR - Church's - Shanghai Loafer - EOB169FG000009ADJ

Church's

Shanghai Loafer

HK$7,280 HK$8,560

New Arrival! 11% Off

MAYFEYR - Burberry - Ledger Jodphur Leather Boots - 8124355

Burberry

Ledger Jodphur Leather Boots

HK$8,800 HK$9,910

New Arrival! 28% Off

MAYFEYR - Brunello Cucinelli - Short-Sleeve Polo With Buttons - M29400025

Brunello Cucinelli

Short-Sleeve Polo With Buttons

HK$7,100 HK$9,910

New Arrival! 19% Off

Palm Angels

Classic Logo Track Down Vest

HK$4,180 HK$5,130

New Arrival! 15% Off

MAYFEYR - Prada - Suede Sandals - 2X3129FG000054

Prada

HK$7,000 HK$8,190

New Arrival! 28% Off

MAYFEYR - Brunello Cucinelli - Long-Sleeve Knit Polo Shirt - M29400105

Brunello Cucinelli

Long-Sleeve Knit Polo Shirt

HK$8,140 HK$11,240

New Arrival! 18% Off

MAYFEYR - Dolce & Gabbana - Bowling Shirt - G5JH9TFR52G

Dolce & Gabbana

HK$4,200 HK$5,140

New Arrival! 26% Off

MAYFEYR - Brunello Cucinelli - Tailored Pants In Cotton With Belt Loops - MH262H0660

Brunello Cucinelli

Tailored Pants In Cotton With Belt Loops

HK$5,610 HK$7,580

New Arrival! 21% Off

MAYFEYR - Alexander Mcqueen - Skull-Printed Hawaiian Shirt - 847304QRACU

Alexander Mcqueen

Skull-Printed Hawaiian Shirt

HK$5,250 HK$6,640

New Arrival! 16% Off

MAYFEYR - Balenciaga - Patched Shirt Jacket - 857174TTW64

Balenciaga

Patched Shirt Jacket

HK$16,680 HK$19,830

New Arrival! 27% Off

MAYFEYR - Thom Browne - Long Sleeve Polo - MJP233AJ0114

Thom Browne

Long Sleeve Polo

HK$5,000 HK$6,810

New Arrival! 14% Off

MAYFEYR - Brunello Cucinelli - Lace-Up Ankle Boots - MZUANRW668

Brunello Cucinelli

Lace-Up Ankle Boots

HK$10,700 HK$12,500

New Arrival! 15% Off

MAYFEYR - Kenzo - Cotton Hoodei Wild Tiger - FG55HO2044MJ

Kenzo

Cotton Hoodei Wild Tiger

HK$3,460 HK$4,050

New Arrival! 18% Off

MAYFEYR - Dolce & Gabbana - Striped Drawstring Shorts - GV5MATFR52G

Dolce & Gabbana

Striped Drawstring Shorts

HK$4,200 HK$5,130

New Arrival! 6% Off

MAYFEYR - Prada - Toblach Leather Loafers - 4D3612FD001070

Prada

Toblach Leather Loafers

HK$7,350 HK$7,840

New Arrival! 19% Off

MAYFEYR - Brunello Cucinelli - Cotton Drawstring Shorts - MM8263389G

Brunello Cucinelli

Cotton Drawstring Shorts

HK$6,750 HK$8,360

New Arrival! 17% Off

MAYFEYR - Brunello Cucinelli - Corduroy Pants - M280NF1012

Brunello Cucinelli

HK$6,060 HK$7,330

New Arrival! 14% Off

MAYFEYR - Tom Ford - Wool And Cashmere Sweater - KCL092YMW167

Tom Ford

Wool And Cashmere Sweater

HK$14,700 HK$17,160

New Arrival! 23% Off

MAYFEYR - Brunello Cucinelli - Cotton Ribbed Polo - M29400015

Brunello Cucinelli

Cotton Ribbed Polo

HK$6,583 HK$8,520

New Arrival! 28% Off

MAYFEYR - Brunello Cucinelli - Linen Tailored Pants - MH249E1450

Brunello Cucinelli

Linen Tailored Pants

HK$7,410 HK$10,340

New Arrival! 23% Off

MAYFEYR - Brunello Cucinelli - Suede Sneakers - MZUOHEI837

Brunello Cucinelli

HK$5,277 HK$6,816

New Arrival! 19% Off

Valentino

Short-Sleeve Shirt With Logo Buttons

HK$5,950 HK$7,330

New Arrival! 12% Off

MAYFEYR - Thom Browne - Cotton Shirt - MWL010E03113

Thom Browne

HK$4,850 HK$5,510

New Arrival! 18% Off

MAYFEYR - Thom Browne - Cotton Hoodie - MJT556AJ0007

Thom Browne

HK$8,180 HK$10,000

New Arrival! 13% Off

MAYFEYR - Fendi - Ff T-Shirt - FY0936ARYY

Fendi

HK$4,900 HK$5,600

New Arrival! 11% Off

Dsquared2

Cotton Crew Neck Sweatshirt With Logo Print

HK$2,529 HK$2,840

New Arrival! 16% Off

MAYFEYR - Etro - Striped Linen Shirt - MRIB000299TR341

Etro

Striped Linen Shirt

HK$3,540 HK$4,220

New Arrival! 25% Off

MAYFEYR - Brunello Cucinelli - Double-Breasted Corduroy Jacket - MY4997BBDH

Brunello Cucinelli

Double-Breasted Corduroy Jacket

HK$27,980 HK$37,080

New Arrival! 32% Off

MAYFEYR - Dsquared2 - Single-Breasted Wool-Blend Suit - S74FT0505S40320

Dsquared2

Single-Breasted Wool-Blend Suit

HK$9,300 HK$13,710

New Arrival! 23% Off

Givenchy

Couture Seam Hoodie With Logo

HK$5,250 HK$6,810

New Arrival! 22% Off

Cotton Blend Chino Pants

Brunello Cucinelli

Cotton Blend Chino Pants

HK$4,850 HK$6,230

New Arrival! 21% Off

MAYFEYR - Saint Laurent - Striped Shirt With Button Fastening - 859779Y2N03

Striped Shirt With Button Fastening

HK$6,050 HK$7,670

New Arrival! 28% Off

MAYFEYR - Valentino - Papier Floral Print Linen Bowling Shirt - 8V3AAN11BA7

Valentino

Papier Floral Print Linen Bowling Shirt

HK$8,100 HK$11,210

New Arrival! 19% Off

MAYFEYR - Valentino - Denim Pants - 8V3DE05CB9W

Valentino

HK$6,229 HK$7,700

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