It's safe to say that tennis has dominated both the popular conversation and the fashion scene over the past few years.
Whether you've noticed your friends suddenly taking up tennis, posting their match on social media, or found yourself doing a double take at people wearing tennis-inspired outfits in public, you're not imagining it. Tennis continues to score major points in the cultural zeitgeist and unsurprisingly, it has even created one of fashion's biggest aesthetics: #Tenniscore.
Popularised by social media fashion trends, especially on TikTok, tenniscore has dominated fashion conversations over the past few years, and it shows no signs of slowing down. The fascination has also extended to major tournaments, from the U.S. Open to the recent Wimbledon 2026, tennis fans are eager to see what their favourite celebrities wear from the stands and how their beloved tennis stars bring their style on the court.
Of course, the latter has very little choice, especially at Wimbledon, where the strict all-white dress code remains one of the sport's most iconic traditions. But that doesn't mean tennis has been free from any fashion controversy.
Remember Serena Williams’ black catsuit at the 2018 French Open that caused such a stir in the tennis world? Even though pro players face strict dress codes, you can still bring that same sleek, athletic style into your everyday wardrobe.
So, what exactly is tenniscore? Why has tennis always shared such a close relationship with fashion? And which luxury brands should you have on your radar? Here's the complete MAYFEYR breakdown on tenniscore.
What's the Relationship Between Fashion and Tennis?
If you've ever wondered what's the relationship between fashion and tennis, and why people actually dress up when going to a tennis match, it all ties back to luxury and prestige.
As we know, tennis began as a prestigious sport for the social elite. Even today, you can't simply walk into Wimbledon or the U.S. Open without invites or paying expensive price tickets to watch the matches.
Due to that sense of exclusivity, tennis attires have also been governed by strict dress codes and fashion guidelines. For decades, fashion houses and designers have had to work within relatively tight boundaries while thinking outside the box.
For instance, back in the 1920s French designer Jean Patou worked with tennis legend Suzanne Lenglen and created a new tennis attire that featured a comfortable sleeveless white dress with a knee-length pleated skirt. Her iconic design paved the way for less restrictive dresses for athletes to wear while playing, and its influence can still be seen today.
There have also been countless historic partnerships between tennis athletes and luxury brands. Think of Maria Sharapova's partnership with Nike that was designed by Riccardo Tisci, where she wore a lace-accented tennis dress during the U.S. Open. Or when Gucci sponsored top-ranked tennis players, such as Jannik Sinner who was spotted carrying the Gucci duffle bags on the Wimbledon court with special permission in 2023, as reported by Vogue magazine.
This is also evident in what tennis superstar Naomi Osaka once told Ace Magazine: "I like to think of the tennis court as a stage and we are entertainers. Sure, we are entertaining by playing tennis, but I also enjoy being creative with all the other details that I can control, whether it's my hair, my outfit, accessories, etc."
As many luxury brands continue to partner up with top-tier athletes, their designs have also resulted in blending high-performance materials with that crisp, minimalist, yet posh tennis aesthetic that we all love.
Undoubtedly, this clean and preppy visual gave birth to #Tenniscore, a trend that has reached beyond the stadium and inspired many fashion lovers to channel their own tenniscore style into their everyday wardrobes.
Thanks to this trend, we have also increasingly seen a new era of luxury athleisure that is so different from its predecessor, which was often associated with black leggings and bulky outerwear. The idea behind tenniscore is that you can infuse your own individual taste and style into the traditional, classic tennis look.
While millennials tend to play it safe with their tennis-inspired outfits, the Gen Z have been more creative in blending the clean and preppy aesthetics of tennis with cool and edgy streetwear. It’s safe to say that for them tenniscore is more than just a fashion trend, but a generational love letter to fashion and sports.
How to style #Tenniscore?
As mentioned before, Gen Z's approach to tenniscore fashion has also been interesting in how they combine the minimalist and preppy tennis aesthetic with the edgy appeal of streetwear.
As seen on social media, there have been a number of cool and bold styles, from pairing white pleated skirts with oversized sweaters to matching classic minimalist polo shirts with low-waist jeans and finished it with a cap and retro jewellery, their tenniscore aesthetic is more personal and diverse than ever.
But of course, there are several stylish yet simple rules that you can follow. The tenniscore works by blending vintage and modern tennis fashion items with everyday clothing, highlighting clean lines, preppy silhouettes, and cosy fabrics to give off one clean polished look.
In general, the go-to tenniscore fashion items start with theses essentials, including pleated skirts, polo shirts, linen dresses, cable-knit sweaters, tailored shorts, and crisp button-down shirts.
Meanwhile, for shoes and accessories, you can select from court sneakers, white sneakers, sporty caps, and classic finishing touches, such as striped crew-length socks, sweatbands, oversized hair bows, and subtle jewellery like a golden bracelet.
And fortunately, there are plenty of luxury brands that offer the tenniscore aesthetic. For instance, Gucci offers a selection of linen dresses alongside its tennis-inspired collections, while Tory Burch continues to reinterpret vintage-inspired pleated skirts and chic midi dresses. Meanwhile, Miu Miu has given the classic pleated skirt and tennis dress a playful, high-fashion twist.
But if you prefer more timeless British brands, then you can never go wrong with Burberry's off-court tennis dresses, featuring sleeveless breathable cotton piqué dresses, as well as their tennis jackets complete with the brand's signature Knight or Check patterns. Stella McCartney is also known for its tennis-inspired collections, featuring fabulous pleated skirts, dresses, polo tops, and tennis shoes.
Now, what about polo shirts? From Alexander McQueen to Balenciaga and Brunello Cucinelli, these high-end fashion houses offer a mélange of sophisticated and clean polo shirts that are perfect for anyone looking to serve some tenniscore looks.
Another brand to keep an eye on is definitely Casablanca. Founded by Charaf Tajer, the Paris-based luxury label is famous for its signature tennis-inspired polo shirts, making it one of the go-to brands for anyone looking to embrace the tenniscore trend.
Celebrity Inspirations
While tenniscore happens outside the court, fans and fashion lovers alike are always looking for inspiration from their favourite celebrities at prestigious tennis events like Wimbledon and the U.S. Open. Many A-list celebrities attend these matches dressed in their own interpretation of tenniscore, proving that the trend actually extends far beyond the court.
Last year at Wimbledon 2025, Priyanka Chopra and her husband, Nick Jonas, stunned fashion lovers with their classy ensembles. The Heads of State star looked gorgeous in a crisp white Ralph Lauren maxi dress, while Jonas looked extra dapper in a navy double-breasted blazer paired with cream trousers.
And who could forget Nicole Kidman's own take on the menswear classic when she showed up in a white double-breasted blazer paired with a white button-down shirt underneath featuring a structured collar? The Hollywood legend finished her look with a Brunello Cucinelli Panama hat and black sunglasses and accessories to a minimum, showing that you can be creative with your tenniscore outfit.
Shop your #Tenniscore fashion pieces only at MAYFEYR.
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