In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

New Arrival! 11% Off

MAYFEYR - Burberry - Black Check Cashmere Scarf - 8094741U110106C1343

Burberry

Black Check Cashmere Scarf

£435.00 GBP £489.00 GBP

15% Off

MAYFEYR - Prada - Blue Blouson In Wool And Mohair Blend - SGD190OOO17LKF0008

Prada

Blue Blouson In Wool And Mohair Blend

£2,098.00 GBP £2,479.00 GBP

New Arrival! 19% Off

MAYFEYR - Valentino - T-Shirts And Polos Black - VMG10VBGR0NO

Valentino

T-Shirts And Polos Black

£434.00 GBP £534.00 GBP

New Arrival! 12% Off

Coats Black

Herno

£679.00 GBP £756.00 GBP

12% Off

MAYFEYR - Jacquemus - Marin Trousers - PAM00574AW00648100

Jacquemus

£435.00 GBP £496.00 GBP

12% Off

MAYFEYR - Jacquemus - Marin Trousers - PAM00574AW00648990

Jacquemus

£435.00 GBP £496.00 GBP

38% Off

MAYFEYR - Dsquared2 - Sunrise Print Sweatshirt - S74GU0701S25516900

Dsquared2

Sunrise Print Sweatshirt

£344.00 GBP £557.00 GBP

30% Off

Dsquared2

Logo Print T-Shirt

£252.00 GBP £359.00 GBP

45% Off

Dsquared2

Sweatshirt With Logo

£439.00 GBP £801.00 GBP

12% Off

MAYFEYR - Dsquared2 - Boot Canadian - ABM0122129067522124

Dsquared2

£695.00 GBP £794.00 GBP

21% Off

Dsquared2

Logo Printed Sweatshirt

£302.00 GBP £382.00 GBP

27% Off

Dsquared2

Cardigan With Logo

£618.00 GBP £847.00 GBP

14% Off

Dsquared2

Oversize Shorts With Logo

£328.00 GBP £382.00 GBP

26% Off

MAYFEYR - Valentino - Trousers Black - VRBN3225S0NO

Valentino

£641.00 GBP £870.00 GBP

New Arrival! 33% Off

MAYFEYR - herno - Jacket With Zip - GI00187UL111289300

herno

Jacket With Zip

£595.00 GBP £885.00 GBP

31% Off

MAYFEYR - Dsquared2 - Denim Puffer Vest - S74FB0336S30664963

Dsquared2

Denim Puffer Vest

£649.00 GBP £946.00 GBP

31% Off

MAYFEYR - Dsquared2 - Sailor Fit Jeans - S74LB1334S30342470

Dsquared2

Sailor Fit Jeans

£473.00 GBP £687.00 GBP

21% Off

MAYFEYR - Dsquared2 - Cotton Denim Jeans - S74LB1875S30839470

Dsquared2

Cotton Denim Jeans

£428.00 GBP £542.00 GBP

17% Off

MAYFEYR - Dsquared2 - Icon Sweatshirt - S79GU0004S25516966

Dsquared2

Icon Sweatshirt

£267.00 GBP £321.00 GBP

27% Off

MAYFEYR - Dsquared2 - Cool Fit Sweatshirt - S74GU0729S25516100

Dsquared2

Cool Fit Sweatshirt

£359.00 GBP £489.00 GBP

21% Off

MAYFEYR - Dsquared2 - Pac-Man Sweatshirt - S71GU0638S25516100

Dsquared2

Pac-Man Sweatshirt

£302.00 GBP £382.00 GBP

37% Off

MAYFEYR - Dsquared2 - Cargo Bermuda Shorts Balloon - S79MU0076D25007900

Dsquared2

Cargo Bermuda Shorts Balloon

£401.00 GBP £634.00 GBP

42% Off

MAYFEYR - Dsquared2 - Bowling Collar Shirt - S71DM0617S76673001S

Dsquared2

Bowling Collar Shirt

£328.00 GBP £565.00 GBP

26% Off

MAYFEYR - Dsquared2 - Globetrotter Sweatshirt - S74GU0646S25553900

Dsquared2

Globetrotter Sweatshirt

£363.00 GBP £489.00 GBP

21% Off

MAYFEYR - Dsquared2 - Bowling Shirt - S71DM0545S54551002F

Dsquared2

£302.00 GBP £382.00 GBP

26% Off

Dsquared2

Jacket With Logo Patch

£508.00 GBP £687.00 GBP

22% Off

MAYFEYR - Dsquared2 - Polo Shirt With Denim Effect - S74HA1611D13192470

Dsquared2

Polo Shirt With Denim Effect

£457.00 GBP £588.00 GBP

24% Off

Dsquared2

Jacket With Logo Print

£752.00 GBP £992.00 GBP

21% Off

MAYFEYR - Dsquared2 - T-Shirt Flame - S74GD1114S22427966A

Dsquared2

£302.00 GBP £382.00 GBP

34% Off

MAYFEYR - Dsquared2 - Cargo Pants - S74KB0924S41794111

Dsquared2

£584.00 GBP £885.00 GBP

24% Off

MAYFEYR - Dsquared2 - Cyrus Cool Sweatshirt - S79GU0105S25516900

Dsquared2

Cyrus Cool Sweatshirt

£336.00 GBP £443.00 GBP

16% Off

MAYFEYR - Dsquared2 - Wool Jersey - S74HA1496D13046524

Dsquared2

£370.00 GBP £443.00 GBP

34% Off

MAYFEYR - herno - Crinkle Metallic Parka - PI00374UL128399300

herno

Crinkle Metallic Parka

£675.00 GBP £1,023.00 GBP

43% Off

Dsquared2

Sweatshirt With Logo Print

£447.00 GBP £778.00 GBP

19% Off

MAYFEYR - Dsquared2 - Print T-Shirt - S71GD1598D20020900

Dsquared2

£252.00 GBP £313.00 GBP

25% Off

Dsquared2

Sweatshirt With Mini Logo

£351.00 GBP £466.00 GBP

28% Off

MAYFEYR - herno - Waterproof Two-Layer Goretex - GC00024UL111289300

herno

Waterproof Two-Layer Goretex

£599.00 GBP £832.00 GBP

29% Off

Dsquared2

Logo Print Shirt

£420.00 GBP £588.00 GBP

22% Off

Dsquared2

Sweatshirt With Logo Print

£321.00 GBP £412.00 GBP

32% Off

Dsquared2

T-Shirt With Logo

£287.00 GBP £420.00 GBP

21% Off

MAYFEYR - Dsquared2 - Shorts "Iconique" - S78MU0075S25463860M

Dsquared2

Shorts "Iconique"

£428.00 GBP £542.00 GBP

22% Off

MAYFEYR - herno - Vest With Collar - GI00205UL128539300

herno

Vest With Collar

£370.00 GBP £473.00 GBP

17% Off

MAYFEYR - Dsquared2 - One Life One Planet Bermuda Shorts - S78MU0034S25535161

Dsquared2

One Life One Planet Bermuda Shorts

£279.00 GBP £336.00 GBP

37% Off

MAYFEYR - herno - Goretex Parka - GC00023UL111277420

herno

£935.00 GBP £1,488.00 GBP

31% Off

Dsquared2

Jacket With Logo Patch

£473.00 GBP £687.00 GBP

11% Off

MAYFEYR - Dsquared2 - T-Shirt With Print - S78GD0119D20094857M

Dsquared2

T-Shirt With Print

£306.00 GBP £344.00 GBP

50% Off

MAYFEYR - Dsquared2 - Sweatshirt With Print - S71GU0744S25030814

Dsquared2

Sweatshirt With Print

£416.00 GBP £832.00 GBP

33% Off

MAYFEYR - Dsquared2 - Sweatshirt With Print - S74GU0897S25516900

Dsquared2

Sweatshirt With Print

£302.00 GBP £450.00 GBP

New Arrival! 25% Off

'Cassandre' shirt

'Cassandre' shirt

£916.00 GBP £1,221.00 GBP

12% Off

MAYFEYR - Dsquared2 - Dragon Bros Football T-Shirt - S74GD1014S22146857M

Dsquared2

Dragon Bros Football T-Shirt

£256.00 GBP £290.00 GBP

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