In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

10% Off

MAYFEYR - Jil Sander - Urban Backpack - J26WA0015P9304001

Jil Sander

Urban Medium Coated Nylon Backpack - Black

£1,262.00 GBP £1,407.00 GBP

8% Off

MAYFEYR - Jil Sander - Urban Backpack - J26WA0015P9304310

Jil Sander

Urban Backpacks - Utility

£1,300.00 GBP £1,407.00 GBP

12% Off

Pequin shopper bag in dark blue denim and brown canvas

Fendi

Pequin Shopper Bag In Dark Blue Denim And Brown Canvas

£1,663.00 GBP £1,881.00 GBP

23% Off

Lui 48 Nylon Duffle Bag - Black

Fendi

Lui 48 Nylon Duffle Bag - Black

£1,911.00 GBP £2,477.00 GBP

17% Off

Navy Blue Cotton Zip-Up Hoodie

Fendi

Navy Blue Cotton Zip-Up Hoodie

£1,319.00 GBP £1,583.00 GBP

20% Off

Navy Blue Cotton Bermuda Shorts

Fendi

Navy Blue Cotton Bermuda Shorts

£784.00 GBP £979.00 GBP

20% Off

Light Blue Cotton Knit Jumper

Fendi

Light Blue Cotton Knit Jumper

£1,147.00 GBP £1,437.00 GBP

19% Off

Orange Silk Shirt

Fendi

Orange Silk Shirt

£1,090.00 GBP £1,338.00 GBP

New Arrival! 23% Off

Off-White

Sweater with logo

£513.00 GBP £665.00 GBP

New Arrival! 23% Off

Off-White

Sweatshirt with Embroidered Logo

£390.00 GBP £505.00 GBP

New Arrival! 25% Off

Versace

Cotton Polo Shirt with Embroidered Logo

£711.00 GBP £948.00 GBP

New Arrival! 26% Off

Off-White

Sweatshirt with Embroidered Logo

£444.00 GBP £604.00 GBP

New Arrival! 25% Off

Off-White

Shirt with logo

£417.00 GBP £558.00 GBP

New Arrival! 10% Off

Polo Shirt With Half Zipper And Logo

£268.00 GBP £299.00 GBP

15% Off

MAYFEYR - Prada - Re-Nylon Large Shoulder Bag - 2VG1362DMGF0002VOOO

Prada

Large Re-Nylon Shoulder Bags - Black

£2,079.00 GBP £2,439.00 GBP

New Arrival! 26% Off

Black Re-Nylon Baseball Cap

Prada

Black Re-Nylon Baseball Cap

£482.00 GBP £650.00 GBP

New Arrival! 15% Off

MAYFEYR - Tom Ford - Light Blue T-Shirt - JPS019JMT015UMA

Tom Ford

Light Blue T-Shirt

£318.00 GBP £375.00 GBP

25% Off

Jeans NAVY

Givenchy

£650.00 GBP £864.00 GBP

New Arrival! 18% Off

MAYFEYR - Herno - Jackets Black - PI0018ULE12456Z9300

Herno

£451.00 GBP £551.00 GBP

25% Off

MAYFEYR - Valentino - Coats Navy - VCIR45BET4ML

Valentino

£1,319.00 GBP £1,758.00 GBP

5% Off

MAYFEYR - Prada - Dark Brown Nappa Leather Crossbody Bag - 2VH2182C75F0003

Prada

Nappa Leather Crossbody Bags - Dark Brown

£2,408.00 GBP £2,538.00 GBP

New Arrival! 17% Off

MAYFEYR - Tom Ford - T-Shirts And Polos - JPS019JMT015WNA

Tom Ford

T-Shirts And Polos

£318.00 GBP £383.00 GBP

New Arrival! 18% Off

MAYFEYR - Herno - Jackets Navy - PI0018ULE12456Z9202

Herno

£451.00 GBP £551.00 GBP

New Arrival! 19% Off

MAYFEYR - Herno - Coats Navy - PI0016ULE12456Z9202

Herno

£677.00 GBP £834.00 GBP

New Arrival! 12% Off

men's sweater

Balmain

£516.00 GBP £589.00 GBP

25% Off

MAYFEYR - Bao Bao Issey Miyake - Trousers Green - HP66JF13364

Bao Bao Issey Miyake

£325.00 GBP £436.00 GBP

New Arrival! 17% Off

MAYFEYR - Tom Ford - T-Shirts And Polos Green - JPS019JMT015GNZ

Tom Ford

T-Shirts And Polos Green

£318.00 GBP £383.00 GBP

New Arrival! 15% Off

men's sweater

Off-White

£448.00 GBP £528.00 GBP

13% Off

MAYFEYR - Prada - Casual Backpack In Re-Nylon And Leather - 2VZ1212DMGF03MQVDOM

Prada

Re-Nylon Recycled Polyamide Backpack - Black / Burnt

£2,217.00 GBP £2,538.00 GBP

18% Off

MAYFEYR - Gucci - Bag - 804262FADUK

Gucci

GG Canvas Large Canvas Belt Bag - Beige and Dark Brown

£1,223.00 GBP £1,498.00 GBP

12% Off

MAYFEYR - Gucci - Bootie - 831283-AAEYC2842

Gucci

£784.00 GBP £887.00 GBP

New Arrival! 26% Off

MAYFEYR - Dsquared2 - Boots - ABM0157015035205080

Dsquared2

£556.00 GBP £752.00 GBP

14% Off

MAYFEYR - Prada - Black Re-Nylon And Saffiano Shopping Bag - 2VG136OOO2DMGF0002

Prada

Black Re-Nylon And Saffiano Shopping Bag

£2,141.00 GBP £2,484.00 GBP

New Arrival! 11% Off

MAYFEYR - Burberry - Check Cashmere Scarf In Marlborough Grey - 8112642110106C3384

Burberry

Check Cashmere Scarf In Marlborough Grey

£436.00 GBP £490.00 GBP

19% Off

MAYFEYR - Valentino - T-Shirts And Polos White - VMG10VBGR0BO

Valentino

T-Shirts And Polos White

£435.00 GBP £535.00 GBP

New Arrival! 25% Off

Slim Silk Scarf

Off-White

Slim Silk Scarf

£455.00 GBP £604.00 GBP

New Arrival! 15% Off

MAYFEYR - Alexander Mcqueen - Hat - 6886584105Q1078

Alexander Mcqueen

£272.00 GBP £321.00 GBP

16% Off

MAYFEYR - Tom Ford - Shirts - HFCO02CGS11WAA

Tom Ford

£574.00 GBP £681.00 GBP

New Arrival! 23% Off

MAYFEYR - Thom Browne - Lightweight Navy Blue Zip-Up Jacket - MJO264CF1095415

Thom Browne

Lightweight Navy Blue Zip-Up Jacket

£1,032.00 GBP £1,338.00 GBP

13% Off

Sacré Cœur Cotton Drill Baseball Cap in Faded Black

Balenciaga

Sacré Cœur Cotton Drill Baseball Cap In Faded Black

£386.00 GBP £444.00 GBP

26% Off

MAYFEYR - Valentino - Single-Breasted Wool And Mohair Jacket In Black - 9V3CEK4025S4H2

Valentino

Single-Breasted Wool And Mohair Jacket In Black

£1,835.00 GBP £2,477.00 GBP

17% Off

MAYFEYR - Valentino - Mélange Gray Hoodie With Vlogo Embroidery - 9V3MF30KBMN080

Valentino

Mélange Gray Hoodie With Vlogo Embroidery

£646.00 GBP £780.00 GBP

19% Off

Sand-colored cotton trousers

Prada

Sand-Colored Cotton Trousers

£1,166.00 GBP £1,437.00 GBP

19% Off

Blue Cotton Trousers

Prada

Blue Cotton Trousers

£1,166.00 GBP £1,437.00 GBP

19% Off

MAYFEYR - Valentino - Gray Wool-Blend Pants - 9V3RBN8625S4H2

Valentino

Gray Wool-Blend Pants

£711.00 GBP £879.00 GBP

19% Off

MAYFEYR - Valentino - Blue Jeans With Vlogo Detail - 9V3DE15EBKN558

Valentino

Blue Jeans With Vlogo Detail

£711.00 GBP £879.00 GBP

18% Off

MAYFEYR - Valentino - Shiny Navy Blue Zip-Up Bomber Jacket - 9V3CIR45BET4ML

Valentino

Shiny Navy Blue Zip-Up Bomber Jacket

£1,453.00 GBP £1,781.00 GBP

New Arrival! 16% Off

MAYFEYR - Prada - Talc-Colored Cotton Fleece Sweatshirt - UJL29DOOO1952F0K74

Prada

Talc-Colored Cotton Fleece Sweatshirt

£795.00 GBP £941.00 GBP

23% Off

MAYFEYR - Balenciaga - Sand-Colored Nubuck Combat Strike Boots - 867708WCB459090

Balenciaga

Sand-Colored Nubuck Combat Strike Boots

£841.00 GBP £1,086.00 GBP

14% Off

MAYFEYR - Thom Browne - T-Shirts And Polos - MJS310AJ0269927

Thom Browne

T-Shirts And Polos

£428.00 GBP £497.00 GBP

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