In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

18% Off

Wool Blend Shirt

Wool Blend Shirt

£517.00 GBP £633.00 GBP

22% Off

MAYFEYR - Moncler - Cotton Piqu Polo Shirt - L10918A0001189BC712U

Moncler

Cotton Piqu Polo Shirt

£417.00 GBP £533.00 GBP

50% Off

MAYFEYR - Valentino - Cream Poplin Shirt - 8V3ABS86B57A03

Valentino

Cream Poplin Shirt

£768.00 GBP £1,535.00 GBP

32% Off

MAYFEYR - Dolce & Gabbana - Striped Pants - GYA5MTFR226N0000

Dolce & Gabbana

£907.00 GBP £1,335.00 GBP

22% Off

MAYFEYR - Gucci - New Cigarette Denim Jeans - 875568XDDGX4011

Gucci

New Cigarette Denim Jeans

£710.00 GBP £910.00 GBP

19% Off

MAYFEYR - PAOLO PECORA MILANO - Multicolour Trench Coat - O13130896685

PAOLO PECORA MILANO

Multicolour Trench Coat

£382.00 GBP £471.00 GBP

19% Off

MAYFEYR - PAOLO PECORA MILANO - Multicolour Trench Coat - O13130899000

PAOLO PECORA MILANO

Multicolour Trench Coat

£382.00 GBP £471.00 GBP

34% Off

MAYFEYR - Dolce & Gabbana - Silk Polo With Collar And Short Sleeves - GXZ02TJBSOIW0001

Dolce & Gabbana

Silk Polo With Collar And Short Sleeves

£945.00 GBP £1,435.00 GBP

28% Off

MAYFEYR - Dolce & Gabbana - Vanity Pants In Striped Froiss Fabric - GP1N9TFBMFTS8054

Dolce & Gabbana

Vanity Pants In Striped Froiss Fabric

£679.00 GBP £949.00 GBP

23% Off

MAYFEYR - Gucci - Black Velvet Scarf - 8653474GAK91000

Gucci

Black Velvet Scarf

£587.00 GBP £764.00 GBP

32% Off

MAYFEYR - Dolce & Gabbana - Vanity Shirt Style Robe In Froiss Striped Fabric - G2WK2TFBMFTS8054

Dolce & Gabbana

Vanity Shirt Style Robe In Froiss Striped Fabric

£907.00 GBP £1,335.00 GBP

14% Off

MAYFEYR - Gucci - Navy Blue Cotton Baseball Cap - 8541154HBIK4000

Gucci

Navy Blue Cotton Baseball Cap

£432.00 GBP £502.00 GBP

37% Off

MAYFEYR - Dolce & Gabbana - Striped Peak Lapel Blazer - G2TV4TFR226N0000

Dolce & Gabbana

Striped Peak Lapel Blazer

£1,967.00 GBP £3,147.00 GBP

37% Off

MAYFEYR - Dolce & Gabbana - Single Breasted Wool Poplin Jacket - G2NW0THU2BNM0955

Dolce & Gabbana

Single Breasted Wool Poplin Jacket

£1,523.00 GBP £2,399.00 GBP

17% Off

MAYFEYR - Alexander Mcqueen - Black Nylon Baseball Cap - 8386324419Q1000

Alexander Mcqueen

Black Nylon Baseball Cap

£417.00 GBP £502.00 GBP

17% Off

MAYFEYR - Casablanca - Blue Lotus Shirt - MAW26SH00605BLUELOTUS

Casablanca

Blue Lotus Shirt

£664.00 GBP £802.00 GBP

25% Off

MAYFEYR - MOORER - Black Trench Coat - MOUGI101286TEPAN05U0001

MOORER

Black Trench Coat

£1,350.00 GBP £1,789.00 GBP

13% Off

MAYFEYR - Alexander Mcqueen - Sc Skull Monogram Foulard - 8353784A82Q1062

Alexander Mcqueen

Sc Skull Monogram Foulard

£336.00 GBP £386.00 GBP

14% Off

MAYFEYR - Kenzo - Wild Tiger Cotton Sweatshirt - FG55SW2064MJ93

Kenzo

Wild Tiger Cotton Sweatshirt

£340.00 GBP £394.00 GBP

17% Off

MAYFEYR - Casablanca - Viscose Linen Shirt - MAW26SH00304ARTSEGYPTIENS

Casablanca

Viscose Linen Shirt

£641.00 GBP £772.00 GBP

18% Off

MAYFEYR - Casablanca - Virgin Wool Sports Jacket - MAW26OT25801CELESTIALPYRAMID

Casablanca

Virgin Wool Sports Jacket

£1,331.00 GBP £1,620.00 GBP

20% Off

MAYFEYR - Kenzo - Cotton Hoodie Wild Tiger - FG55HO2044MJ93

Kenzo

Cotton Hoodie Wild Tiger

£401.00 GBP £502.00 GBP

20% Off

MAYFEYR - Kenzo - Cotton Hoodie Wild Tiger - FG55HO2044MJ99J

Kenzo

Cotton Hoodie Wild Tiger

£401.00 GBP £502.00 GBP

10% Off

MAYFEYR - Casablanca - Green Brown Off White Polo Shirt - MAW26JTP55501GREENBROWNOFFWHITE

Casablanca

Green Brown Off White Polo Shirt

£479.00 GBP £533.00 GBP

18% Off

MAYFEYR - Casablanca - Cotton Polyester Sports Jacket - MAW26JTP55401GREENBROWNOFFWHITE

Casablanca

Cotton Polyester Sports Jacket

£679.00 GBP £826.00 GBP

19% Off

MAYFEYR - Gucci - Burgundy Acetate Sunglasses - 823843J07406023

Gucci

Burgundy Acetate Sunglasses

£413.00 GBP £509.00 GBP

19% Off

MAYFEYR - Gucci - Gg1926S Man Sunglasses - 823843J07402312

Gucci

Gg1926S Man Sunglasses

£413.00 GBP £509.00 GBP

20% Off

Printed Canvas Check Beauty Case

Burberry

Printed Canvas Check Beauty Case

£745.00 GBP £864.00 GBP

18% Off

MAYFEYR - Balenciaga - Wool Crewneck Sweater - A0093VT16751100

Balenciaga

Wool Crewneck Sweater

£864.00 GBP £1,057.00 GBP

13% Off

MAYFEYR - - Square Buckle Leather Belt - ECC1029EMF0AAB

Church's

Square Buckle Leather Belt

£398.00 GBP £455.00 GBP

11% Off

MAYFEYR - Wales Bonner - Cotton Shirt - MA26SH03VI01789

£525.00 GBP £587.00 GBP

12% Off

MAYFEYR - Isabel Marant Étoile - Down Jacket Dowson - MA0447HAC3C02H02FK

Isabel Marant Etoile

Down Jacket Dowson

£444.00 GBP £494.00 GBP

18% Off

MAYFEYR - Isabel Marant Étoile - Brown Polyester Sports Jacket - MA0601HAD3G02H67KI

Isabel Marant Etoile

Brown Polyester Sports Jacket

£679.00 GBP £826.00 GBP

12% Off

MAYFEYR - Our Legacy - Black Wool Sweater - M4263PSSLUBTWISTEDBLACKWOOL

Our Legacy

Black Wool Sweater

£544.00 GBP £617.00 GBP

11% Off

MAYFEYR - Our Legacy - Sage Striped Dry Merino Wool Sweatshirt - M4263LSSAGESTRIPEDRYMERINOWOOL

Our Legacy

Sage Striped Dry Merino Wool Sweatshirt

£521.00 GBP £587.00 GBP

11% Off

MAYFEYR - Fendi - Black Leather Match Sneakers - 7E1971B17YF1XJT

Fendi

Black Leather Match Sneakers

£945.00 GBP £1,057.00 GBP

11% Off

MAYFEYR - Our Legacy - Grey Merino Wool Sweater - M4263LMMUDSPRAYDYECHERUBWOOL

Our Legacy

Grey Merino Wool Sweater

£521.00 GBP £587.00 GBP

19% Off

MAYFEYR - Gucci - Black Acetate Sunglasses - 733383J07401081

Gucci

Black Acetate Sunglasses

£351.00 GBP £432.00 GBP

29% Off

MAYFEYR - Alanui - Piquet Bermuda - LMHM003S23KNI0024557

Alanui

£633.00 GBP £887.00 GBP

19% Off

MAYFEYR - Gucci - Black Acetate Sunglasses - 733383J07401012

Gucci

Black Acetate Sunglasses

£351.00 GBP £432.00 GBP

24% Off

MAYFEYR - Burberry - Check Wool Polo - 8118493C4008

Burberry

Check Wool Polo

£644.00 GBP £849.00 GBP

21% Off

MAYFEYR - Ferragamo - Double Adjust Black Leather Belt - 67A254790422NERDARRAI

Ferragamo

Double Adjust Black Leather Belt

£432.00 GBP £548.00 GBP

20% Off

MAYFEYR - Alexander Mcqueen - Black Cashmere Beanie Hat - 6631954201Q1078

Alexander Mcqueen

Black Cashmere Beanie Hat

£347.00 GBP £432.00 GBP

20% Off

MAYFEYR - Ferragamo - Double Ajust Belt - 679710686671NERHIC

Ferragamo

Double Ajust Belt

£401.00 GBP £502.00 GBP

18% Off

MAYFEYR - Alexander Mcqueen - Black Gabardine Baseball Cap - 6328964105Q1078

Alexander Mcqueen

Black Gabardine Baseball Cap

£309.00 GBP £378.00 GBP

34% Off

MAYFEYR - Gucci - Cotton Polo - 806250XJHHO3015

Gucci

£521.00 GBP £787.00 GBP

15% Off

Fendi

Leather Compact Wallet With Zip And Ff Logo

£513.00 GBP £602.00 GBP

18% Off

MAYFEYR - JW ANDERSON - Contrasting Layered Cardigan - KW1434YN0423600

JW ANDERSON

Contrasting Layered Cardigan

£471.00 GBP £571.00 GBP

16% Off

Short Parka

£575.00 GBP £687.00 GBP

19% Off

MAYFEYR - Stone Island - Blue Sports Jacket - L2S154100039S0453V0020

Blue Sports Jacket

£1,099.00 GBP £1,358.00 GBP

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