In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

24% Off

Grey Crew-Neck Sweater with Ribbed Trims

Ami Paris

Grey Crew-Neck Sweater with Ribbed Trims

£339.00 GBP £447.00 GBP

30% Off

Ami De Coeur Cardigan Grey

Ami Paris

Ami De Coeur Cardigan Grey

£393.00 GBP £562.00 GBP

21% Off

Men's Jacket Black

Ami Paris

Men's Jacket Black

£393.00 GBP £500.00 GBP

21% Off

men's jacket

Ami Paris

£943.00 GBP £1,192.00 GBP

50% Off

Varsity Monogrammed Jacket

Balmain

Varsity Monogrammed Jacket

£1,069.00 GBP £2,138.00 GBP

39% Off

Silk and Cotton Knit PB Sweater Black

Balmain

Silk and Cotton Knit PB Sweater Black

£493.00 GBP £808.00 GBP

50% Off

Polo Shirt Black

Balmain

Polo Shirt Black

£558.00 GBP £1,116.00 GBP

17% Off

HANDBAGS.

Rive Gauche Maxi Canvas Tote Bags - Beige/Black

£1,385.00 GBP £1,662.00 GBP

10% Off

Shopper Bag

Jil Sander

Large Logo-Print Tote Bag - Beige

£539.00 GBP £600.00 GBP

25% Off

Archivist Calfskin Briefcase - Black

Archivist Calfskin Briefcase - Black

£3,269.00 GBP £4,376.00 GBP

46% Off

Destroyed Jacket

Balmain

Destroyed Jacket

£1,231.00 GBP £2,184.00 GBP

38% Off

Denim Jacket Black

Balmain

Denim Jacket Black

£943.00 GBP £1,531.00 GBP

49% Off

Jeans

Balmain

£543.00 GBP £1,069.00 GBP

24% Off

Casual Pants Black

Versace

Casual Pants Black

£450.00 GBP £593.00 GBP

36% Off

MAISON KITSUNE' Shirts

Maison Kitsuné

£227.00 GBP £354.00 GBP

New Arrival! 16% Off

Black T-shirts and Polos

Off-White

Black T-shirts and Polos

£270.00 GBP £316.00 GBP

50% Off

Denim Shirt Light Blue

Valentino

Denim Shirt Light Blue

£1,146.00 GBP £2,292.00 GBP

38% Off

Classic Coat

The Row

£2,423.00 GBP £3,930.00 GBP

6% Off

Re-Nylon Saffiano Shoulder Bag - Black

Prada

Re-Nylon Saffiano Shoulder Bag - Black

£1,212.00 GBP £1,292.00 GBP

34% Off

Cargo Jeans Light Blue

Versace

Cargo Jeans Light Blue

£866.00 GBP £1,308.00 GBP

New Arrival! 30% Off

Cotton Crew Neck Sweater Blue

Versace

Cotton Crew Neck Sweater Blue

£693.00 GBP £992.00 GBP

30% Off

Informal Pants Black

Versace

Informal Pants Black

£693.00 GBP £992.00 GBP

10% Off

Black Nylon Harness Crossbody Bag

Alexander Mcqueen

Harness Camera Bag Crossbody - Black

£716.00 GBP £793.00 GBP

18% Off

Alexander Mcqueen

Logo Embroidered Fabric Tote Bag Black

£866.00 GBP £1,062.00 GBP

15% Off

Metropolitan Canvas Backpack Black

Alexander Mcqueen

McQueen Graffiti Metropolitan Backpack - Black/Ivory

£823.00 GBP £969.00 GBP

New Arrival! 9% Off

City Canvas, Nylon And Leather Backpack - Black

City Canvas, Nylon And Leather Backpack - Black

£1,039.00 GBP £1,146.00 GBP

39% Off

Double Breasted Wool Gabardine Coat

Valentino

Double Breasted Wool Gabardine Coat

£2,384.00 GBP £3,884.00 GBP

45% Off

Denim Jacket

Balmain

£1,327.00 GBP £2,400.00 GBP

50% Off

Cargo Trousers Black Fabric

Balmain

Cargo Trousers Black Fabric

£754.00 GBP £1,508.00 GBP

50% Off

Pleated Wool Trousers

Balmain

Pleated Wool Trousers

£450.00 GBP £893.00 GBP

50% Off

Monogram Nylon Overshirt

Balmain

Monogram Nylon Overshirt

£846.00 GBP £1,692.00 GBP

50% Off

Rhinestone Bomber Jacket

Balmain

Rhinestone Bomber Jacket

£1,365.00 GBP £2,730.00 GBP

47% Off

JEANS IN DENIM

Balmain

£546.00 GBP £1,039.00 GBP

50% Off

Garavani Sweatshirts

Valentino

Garavani Sweatshirts

£520.00 GBP £1,039.00 GBP

7% Off

Intrecciato With Wristlet Leather Pouch Nocturnal

Intrecciato Pouch With Wristlet Calfskin Pouch - Nocturnal

£1,404.00 GBP £1,515.00 GBP

New Arrival! 33% Off

Garden Shorts

Amiri

£600.00 GBP £893.00 GBP

New Arrival! 36% Off

Black Casual Jacket

Amiri

Black Casual Jacket

£1,077.00 GBP £1,677.00 GBP

New Arrival! 20% Off

Nylon Down Jacket

Herno

Nylon Down Jacket

£789.00 GBP £985.00 GBP

New Arrival! 23% Off

Padded Jacket

Herno

£377.00 GBP £416.00 GBP

New Arrival! 19% Off

Jackets Blue

Herno

£373.00 GBP £462.00 GBP

17% Off

Down Jacket

Herno

£673.00 GBP £808.00 GBP

40% Off

Coats Black

Herno

£504.00 GBP £839.00 GBP

20% Off

Coats Grey

Herno

£585.00 GBP £731.00 GBP

41% Off

Jackets Blue

Herno

£358.00 GBP £608.00 GBP

15% Off

Jackets Blue

Herno

£512.00 GBP £600.00 GBP

New Arrival! 31% Off

Coats Black

Herno

£616.00 GBP £816.00 GBP

29% Off

White Crewneck T-Shirt Cotton

Amiri

White Crewneck T-Shirt Cotton

£335.00 GBP £470.00 GBP

36% Off

Music Record T-Shirts

Amiri

Music Record T-Shirts

£416.00 GBP £646.00 GBP

38% Off

Jazz Hideaway T-Shirt

Amiri

Jazz Hideaway T-Shirt

£431.00 GBP £693.00 GBP

22% Off

Amiri

T-Shirt With Logo

£335.00 GBP £431.00 GBP

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