In Soft Focus : Relaxed fits, Luxury Feels

In Soft Focus: Relaxed Fits, Luxury Feels

Off-duty, but never off-style. In Soft Focus is a curated collection of men’s luxury staples that blend laid-back silhouettes with elevated design. Crafted for comfort without compromising on style, this edit reimagines casual dressing through a lens of quiet sophistication.

Explore oversized hoodies, clean-cut sweatshirts, soft tailoring, and flattering joggers—each piece designed with relaxed structure and effortless versatility. Layering staples like minimalist knits and refined tees make it easy to build an understated, everyday uniform.

Complete the look with easy slides, streamlined sneakers, slouchy bags, and tonal accessories that tie it all together. It’s the definition of low-key luxury—comfortable, confident, and always considered.

Shop In Soft Focus today and step into the soft side of menswear. Exclusively at MAYFEYR.

23% Off

Bijoux Golden

Tom Wood

£1,808.00 GBP £2,354.00 GBP

23% Off

Bijoux Golden

Tom Wood

£1,692.00 GBP £2,184.00 GBP

31% Off

Released Hem Jeans

Amiri

Released Hem Jeans

£523.00 GBP £754.00 GBP

49% Off

Double-Breasted Jacket Black

Balmain

Double-Breasted Jacket Black

£1,331.00 GBP £2,623.00 GBP

31% Off

Camera Case Red

Valentino

Camera Case Red

£1,442.00 GBP £2,077.00 GBP

49% Off

Cotton Gabardine Trousers

Valentino

Cotton Gabardine Trousers Brown

£658.00 GBP £1,285.00 GBP

50% Off

Cotton Gabardine Trousers

Valentino

Cotton Gabardine Trousers Blue

£658.00 GBP £1,285.00 GBP

New Arrival! 30% Off

Inlaid Jacquard Turtleneck Sweater

Etro

Inlaid Jacquard Turtleneck Sweater

£485.00 GBP £693.00 GBP

New Arrival! 45% Off

T-Shirt E Polo Blu

Valentino

T-Shirt E Polo Blu

£416.00 GBP £693.00 GBP

39% Off

Cherryfic T-Shirt

Valentino

Cherryfic T-Shirt

£393.00 GBP £646.00 GBP

New Arrival! 44% Off

Chat de la Maison T-Shirts Red

Valentino

Chat de la Maison T-Shirts Red

£362.00 GBP £646.00 GBP

50% Off

Felpe

Valentino

£758.00 GBP £1,515.00 GBP

New Arrival! 49% Off

Men's Outerwears

Valentino

Men's Outerwears

£1,923.00 GBP £3,807.00 GBP

28% Off

Men's T-Shirts

Valentino

£423.00 GBP £585.00 GBP

19% Off

Men's Jackets

Versace

£1,019.00 GBP £1,254.00 GBP

7% Off

Top-Handle Tote Bag Black

Balmain

Top-Handle Tote Bag Black

£1,173.00 GBP £1,262.00 GBP

41% Off

Garavani T-Shirts And Polos

Valentino

Garavani T-Shirts And Polos

£343.00 GBP £577.00 GBP

New Arrival! 18% Off

Balmain

Leather Shoulder Bag - Black

£1,019.00 GBP £1,239.00 GBP

14% Off

Black Leather Shopping Bag

Alexander Mcqueen

Black Leather Shopping Bag

£1,365.00 GBP £1,592.00 GBP

13% Off

Small Veneto Black

Veneto Small Leather Crossbody Bags - Black

£2,346.00 GBP £2,707.00 GBP

41% Off

Short Sleeve T-Shirt White

Valentino

Short Sleeve T-Shirt White

£343.00 GBP £577.00 GBP

32% Off

Large Belt Bag White

Gucci

Large Belt Bag White

£762.00 GBP £1,116.00 GBP

16% Off

City Backpack in Nylon Black

City Nylon Backpack - Black

£1,577.00 GBP £1,877.00 GBP

18% Off

Versace

Medusa Logo T-Shirt

£347.00 GBP £424.00 GBP

46% Off

Chevron-Patterned Nappa Leather Shoulder Bag

Valentino

Chevron-Patterned Nappa Leather Shoulder Bag

£1,731.00 GBP £2,623.00 GBP

18% Off

Vlogo Signature Cardholder Black

Valentino

VLogo Signature Ostrich Cardholder - Black

£754.00 GBP £923.00 GBP

22% Off

Pierre Cotton-linen Pants In Blue

Officine Generale

Pierre Cotton-linen Pants In Blue

£270.00 GBP £347.00 GBP

33% Off

Jackets Blue

Officine Generale

£400.00 GBP £600.00 GBP

34% Off

Jackets Blue

Officine Generale

£412.00 GBP £623.00 GBP

14% Off

T-shirts and Polos Grey

Officine Generale

T-shirts and Polos Grey

£239.00 GBP £277.00 GBP

11% Off

T-shirts and Polos Beige

Officine Generale

T-shirts and Polos Beige

£227.00 GBP £254.00 GBP

16% Off

Dark Blue Bermuda Shorts

Officine Generale

Dark Blue Bermuda Shorts

£246.00 GBP £293.00 GBP

16% Off

Shirts Blue

Officine Generale

£246.00 GBP £293.00 GBP

16% Off

Shirts Green

Officine Generale

£246.00 GBP £293.00 GBP

22% Off

Shirts Grey

Officine Generale

£270.00 GBP £347.00 GBP

20% Off

T-shirts and Polos White

Officine Generale

T-shirts and Polos White

£254.00 GBP £316.00 GBP

19% Off

Shirts Blue

Officine Generale

£262.00 GBP £323.00 GBP

16% Off

Sweaters Beige

Officine Generale

£239.00 GBP £285.00 GBP

40% Off

Travia Quilted Card Wallet in Crushed Leather

MCM

Travia Quilted Card Wallet in Crushed Leather

£516.00 GBP £854.00 GBP

38% Off

Wallets Black

MCM

£427.00 GBP £693.00 GBP

34% Off

Hats Grey

MCM

£258.00 GBP £393.00 GBP

28% Off

California Print Sweatshirt

Etro

California Print Sweatshirt

£447.00 GBP £623.00 GBP

26% Off

Hoodie

Etro

£408.00 GBP £554.00 GBP

24% Off

Etro

Cotton Sweatshirt with Front Logo

£373.00 GBP £493.00 GBP

27% Off

Pegasus Sweatshirt

Etro

Pegasus Sweatshirt

£431.00 GBP £593.00 GBP

29% Off

Zip Sweatshirt

Etro

£466.00 GBP £654.00 GBP

New Arrival! 30% Off

Worker Trousers

Etro

Worker Trousers

£485.00 GBP £693.00 GBP

31% Off

V-Neck Cardigan

Etro

V-Neck Cardigan

£546.00 GBP £793.00 GBP

33% Off

Pegasus Shirt

Etro

£635.00 GBP £954.00 GBP

31% Off

Wool Vest

Etro

£523.00 GBP £754.00 GBP

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